Tour Gan, the most beautiful scenery on the road

Author:Jiangxi Daily Time:2022.06.14

original title:

Our province fully promotes the integration of cultural tourism and the construction of cultural tourism consumption

From June 13th to 15th, the provincial tourism industry development conference was held in Ji'an in 2022. The meeting will fully demonstrate the new results, new characteristics, and new images of the tourism industry in the province, analyze and judge the development situation and development opportunities facing the current and future periods, study and deploy and accelerate the construction of strong tourism provinces, build a new highland for the development of tourism industry Essence

Looking back at the past, the "Hundred County Hundred Days" Cultural Tourism Consumption Season and "Jiayou Gan" four seasons of tourism promotion and promotion have made highlights. In 2021, the number of tourists in the province and the comprehensive revenue of tourism were higher than the national average of the country compared to the 2019 recovery. The cultural tourism industry became an important support for the high -quality economic and social development of the province.

Looking forward to the future, we will be motivated to overcome the impact of the epidemic on the cultural tourism industry, improve the support policies of the cultural tourism industry, help cultural tourism enterprises to relieve difficulties, rebuild the tourism market confidence, and promote the healthy and orderly development of the cultural tourism industry. The top priority.

▲ Tengwangge

Continuously meet the increasing cultural and tourism needs of the masses, work hard to promote the spiritual life of the children of the Ganxi children, and promote the development of cultural construction to promote the development of strong tourism.

—— Focus on improving service efficiency, cultural tourism services to benefit the people. A number of new cultural spaces with service formats such as integrating book reading, leisure and entertainment, and the construction of smart libraries and digital cultural museums have been accelerated. The cultural and benefiting people's projects have been implemented in depth. The province's state -owned literary and art school organizations have organized nearly 10,000 people to go to the countryside and enter the community. Smart tourism construction has accelerated, "one toilet, one yard" and demonstration tourism toilet creation have been solidly promoted. The "one mobile phone tour Jiangxi" project is basically completed, and the "cloud travel Jiangxi" platform users exceed 10 million. The shortcomings of the provincial -level facilities have been accelerated, and the construction of the new institute of the Provincial Gan Theater Theater and the replacement of the Jiangxi Academy of Arts Vocational College of Art.

——Pyn innovation of the protection and utilization of the heritage, the protection of the results is shared by the people. The construction of Jingdezhen National Ceramics Culture Inheritance Innovation Pilot Zone has been accelerated. Archaeological excavation work results are abundant. A number of key projects such as Wucheng Site, Cuasion Site, Nanchang Western Han Haixunhou State Site are successfully implemented. Four sites are selected into the nation's "Hundred Years of Archaeological Discovery" (fifth nationwide), camphor tree Chinese characters The archeological excavations of the tombs have achieved significant results. The research of the Han Dynasty culture has been strengthened, and the "one center and five bases" platform system has been established. The protection of revolutionary cultural relics has been promoted solidly, and the protection and utilization of revolutionary cultural relics and red slogans has become a national demonstration. Our province made typical speeches at the National Revolutionary Cultural Relics Conference. The construction of the Long March National Cultural Park has been accelerated, and 46 key project construction has been comprehensively promoted.

——The exhibition exhibition has made new brilliance, and the level of museum construction has steadily improved. Seven exhibitions were selected as the 100th anniversary exhibition of the Chinese Communist Party's establishment of the National Communist Party. 6 new first -level museums and 12 second -level museums, the number of new number in the country. The effective results of non -heritage protection are obvious. 18 non -heritage projects are selected for the fifth batch of national non -heritage representative project lists (fourth in the country). Essence

▲ Lingling

Innovate the development, promote the integration of culture and tourism, continue to shape new advantages of culture and tourism industry, and make every effort to service to build an important strategic fulcrum in the country to build a new development pattern.

——The competitiveness of the cultural tourism industry has been significantly enhanced. Successfully held the 8th provincial tourism industry development conference and 2021 China Red Tourism Expo, leading the province's tourism industry to accelerate the development of the province. Stimulate the potential of cultural tourism consumption, 5 places are selected into the national culture and tourism consumption pilot cities, and 5 places are selected into the national night cultural tourism consumption agglomeration area. Essence The "Hundred County Hundred Days" Cultural Tourism Consumption Season activities have been implemented, and more than 16,000 cultural tourism consumption activities have been carried out, with a total traffic of over 65 million. Efforts to solve the difficulties of market players, promote the introduction of "Several Measures for the Development of Financial Supporting Culture and Tourism Small and Micro -Enterprises", establish a funding pool of loan risk compensation for small and medium -sized micro -cultural tourism enterprises in the province, and a number of cultural tourism enterprises have obtained financial support.

——The attraction of cultural tourism products is accelerated. The province added 25 new 4A -level tourist attractions, identified 6 provincial tourism resorts, 13 provincial -level tourism and leisure blocks, 7 new national rural tourism villages, 3 key towns (townships), and 2 blocks identified In order to be the first batch of national tourism and leisure blocks, 5 red tourism routes were selected as the "100 -year -old red tourism line of the party", and 10 rural tourism learning experience lines were jointly recommended by the Ministry of Cultural Tourism and the National Development and Reform Commission. Cultural and creative tourism products made a good performance. In the "2021 Tourism Commodity Competition with Chinese Features" and "2021 China Tourism Commodity Competition", our province won a total of 6 gold and 10 silver and 10 copper.

——The influence of cultural tourism brands has increased. Implement the "Jiangxi Scenic Single" brand promotion plan, carry out a series of "Jiayou Gan" four seasons tourism promotion series activities, plan and organize promotion activities such as the provincial travel and development conference tourism promotion conference, 2021 Ganxiang red tourism promotion conference. Implement the "Customer Customer Entering Gan" plan, launch the "Jiayou Gan" cultural tourism electronic passport, implement the "National Student Student Jiayou Gan" activity, and carry out the "Jiayou Gan" 100 -day promotional competition activity. Deepen regional publicity and marketing cooperation, actively integrate into the Yangtze River Delta tourism cooperation circle, promote the development of tourism cooperation in the three provinces of the Yangtze River in the middle of the Yangtze River, and establish a marketing mechanism for the province's key tourist attractions to promote the promotion alliance. Build a allocation matrix of all -media publicity and promotion, and "Jiangxi Scenic Special" Douyin has been on the list of the top 10 list of provincial cultural tourism new media communication power index. The 2021 "Happy Spring Festival" online exchanges and cooperation with Pakistan's Chinese Cultural Center cooperation and exchanges were successfully completed, and 2021 China, Japanese, Korean ceramic culture and art and tourism week were held. ▲ Longhu Mountain

Based on the long -term focus, continuously consolidate the foundation of culture and tourism development, and do our best in creating a well -developed ecology of culture and tourism.

——The cultural tourism governance system is accelerated. The "14th Five -Year Plan" cultural and tourism development overall planning and artistic creation, public services, industrial development, non -heritage protection inheritance, cultural relics protection and utilization, red cultural resources protection and utilization and other special plans were issued and implemented. I would like to introduce a series of policy documents such as deepening the implementation of the implementation of the reform of the state -owned literature and arts and regiment, the opinions of accelerating the development of urban tourism, the opinions of advancing the development of recreational tourism, and the promotion of high -quality development of culture and tourism. The nation's first revolutionary cultural relics protection local regulations, "Regulations on the Protection of Revolutionary Cultural Relics in Jiangxi Province" and the "Regulations on the Guarantee of Public Culture Services in Jiangxi Province".

——The cultural tourism talent team is continuously strengthened. Lianhe relevant departments issued the "Three Years of Cultural Broadcasting Talent Team Construction (2021-2023) Action Plan for the New Era", formulated the "Three-year Action Plan for the Training Industry Training in Jiangxi Province", and held the fourth Jiangxi Province tourism industry senior management talent training There are 22 cultural and tourism business training courses such as classes, and 932 professional and technical personnel have supported difficult and remote areas and the special tasks of the first -tier first -line work.

——The support for cultural tourism technology and standards is continuously enhanced. Five projects were selected for the National Culture and Tourism Science and Technology Innovation Project Reserve in 2021, and a project was selected as the "Excellent Case of Raising Culture and Tourism Equipment Technology in 2021" by the Ministry of Culture and Tourism. Demonstration base. The province's rural tourism resort level standards are officially released. Local standards such as the evaluation standards for the evaluation standards of the high -quality service demonstration scenic spot of the province are accelerating the project.

——The financial statistics are promoted in an orderly manner. Financial security, funds issued, and performance management are timely and effective, ensuring the orderly development of the work of cultural tourism. High -quality internal audit work. Cultural and tourism statistics have been further strengthened, providing strong data support for the decision -making of cultural tourism.

——The cultural tourism market supervision continues to be strong. The reform of the comprehensive administrative law enforcement of the cultural market has been promoted in depth, and organized a series of special actions such as the "storm" rectification, safety production special rectification, and comprehensive governance of the cultural tourism market. In -depth implementation of tourism consumption integrity refund mechanism, and the "Jiangxi word of mouth" of the tourism consumption environment has been accelerated.

▲ Sanqing Mountain

Focus

Create the "Five Destinations"

The 15th Party Congress of the Provincial Party proposed the goal of comprehensively building the "six Jiangxi", put forward specific requirements for cultural and tourism development, and required to promote red tourism to continue to lead the country and focus on building a "five destinations" to build a strong tourism province.

Create the preferred place for red tourism in the country. Accelerate the construction of a group of red tourism boutique areas, optimize the red tourism boutique line, create a national red tourism integration development demonstration zone, sing the brand of the Chinese Red Tourism Expo, and firmly grasp the tasks of the development of cultural tourism.

Create the most beautiful ecological tourism destination. Build a group of world -renowned and domestic first -class mountain -shaped scenic spots, create a number of national and provincial ecological tourism demonstration zones, and start the Poyang Lake ecological tourism and forest tourism brands.

Create an excellent traditional cultural experience place for China. Relying on the cultural resources such as archeological sites parks, famous towns and villages and historical celebrities, Chinese medicine culture, and college culture, a number of celebrity cultural experience, the place of Chinese medicine cultural experience, the cultural experience of the academy, and the place of farming culture experience Waiting for the place where there is an important cultural inheritance experience in China.

Create tourism and leisure recreation destinations. Establish a group of national recreational tourism demonstration bases and demonstration projects, launch a number of Kangyang tourism products with Jiangxi characteristics, and build Jiangxi into a national first -class health tourism destination.

Create a world -renowned ceramic cultural tourism destination. Promote the in -depth integration of ceramic culture and tourism, promote the application of world cultural heritage in the Royal Kiln site of Jingde Town, and build a high standard of the National Ceramics Culture Innovation Pilot Zone in Jingdezhen.

At the same time, in accordance with the deployment requirements of the "Fourteenth Five -Year Plan" tourism development plan issued by the State Council, build a new pattern of tourism space, and promote the construction of tourism hub cities, key tourism cities, and special tourism areas. Implement the integration and construction project of cultural and tourism public services. Create a demonstration zone for the integration and development of the cultural industry and the tourism industry, and build a number of national, provincial cultural and tourism consumer cities, and night cultural tourism consumption agglomeration areas.