Digital culture empower the industry new model to promote common prosperity

3 million new tourists are added to more than 10 counties, directly pulling more than 10,000 employment, and more than 37,000 talents in the cultivation of industries online and offline ... This is the transcript of the "digital culture+industry renewal" county.

Recently, the main venue of the National Volkswagen Entrepreneurship Innovation Campaign Week in 2022 opened in Hefei, Anhui. The event was organized by the National Development and Reform Commission, exhibiting typical cases and important results of domestic innovation and entrepreneurship. As the only project selected by Zhejiang Province in the National Double Innovation Week Circle, NetEase's "Digital Culture+Industry Received" county common prosperity project appeared in the "new model promotes common prosperity" section.

The project was officially launched in July 2021. It aims to in response to the country's common prosperity and create a new model of "digital culture+industry rejuvenation" county -rich innovation and entrepreneurship. Liu Jie, Secretary of the Party Committee of Netease Group and the head of the common wealthy project, said that the project gives full play to the advantages of digital technology. By deepening the integration of digital technology with local culture and product characteristics, the cultural tourism industry is upgraded to help solve "tourists cannot enter" " Good goods cannot be sold, "talents can't stay" and other issues.

This exhibition demonstrates that the project uses a new generation of information technology such as artificial intelligence, cloud computing, augmented reality, and blockchain to combine the combination of high -quality landscape resources. Talent tourism tourism, innovation and entrepreneurship. At present, it has helped Yunhe County in Lishui City, Zhejiang Province, Xianju County, Taizhou City, Zhejiang Province to build smart cultural tourism IPs, and drive local cultural tourism consumption and innovation and entrepreneurship.

The cultural tourism interaction H5 displayed in the exhibition "Gifts from the Cloud", with "SVG Interactive Technology" as the technical route, "Online Real Landstame Interaction" as the core of creativity, through graphic hand -drawn, design, front -end technical interaction and other series of ideas and creativity and creativity and creativity and front -end technical interaction The technical process shows the rich cultural tourism resources of Yunhe County, and realizes the purpose of allowing users to immerse themselves online to experience cloud and beautiful scenery, so as to enhance the county's influence in the way of public likes, helping Yun and Cultural Tourism to the country.

It is reported that NetEase Media has been exploring multi -form and new models to create content boutiques through graphic, H5, strip, documentary, digital collections and other multi -form and new models, helping regional cultural tourism consumption and entrepreneurial innovation. From 2019 to 2021, cultural IPs such as "paying tribute to the central axis of Beijing" and "Wenmai Middle Axis" have been launched, which has created online works such as "AI Miles" and "Beijing Monthly Monthly Map". This year, the development and application of digital content empower the new cultural tourism, and release the limited digital collection of "ZZLINE Yuanli God", allowing the aesthetics on the central axis to "break the cocoon" in the spark of traditional culture and scientific and technological power. From this, let the Yuan universe innovate to the different contacts of the cultural tourism content consumption chain, so as to better realize the transformation of the value of cultural tourism brands, and then promote industrial upgrading and high -quality development through platform resources and technical capabilities, and help achieve common prosperity.

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