Bengang: Establish a full -scale marketing consciousness of all employees.

Faced with the market changes of the wind and surge, Yang Wei, Secretary of the Party Committee and Chairman of the Bengang Group, issued a \"Bite of Qingshan Mountains in the Mountains of Steel Cadres and Workers on June 2nd at the Bengang Group Weekly Production and Operation Coordination Meeting held on June 2nd. The dedication of relaxation, down -to -earth mobilization orders to implement the \"benefits -centered '\", sounded the horn of market tough battle with \"marketing as a leader and customer -centric\" market.

Since the beginning of this year, facing the major challenges and severe tests brought by the new crown pneumonia's epidemic, under the correct leadership of the Ansteel Group, Bengang Group moved , Hard work, the market -oriented reforms have steadily advanced, the war of war, protecting production, and promoting development, and the level of production and operation has maintained a good situation of steady progress, progress, and good.

Those who are willing to take the potential can be the first, and those who can seek momentum must be achieved. This year is the first year of the reorganization and integration of Angang Bengang. It is also a key year for the promotion of high -quality development of Bengang Group. Especially in the face of the current and future market environment and situation, maintaining production and operation continues to develop. It is of great significance. We must persist in analyzing the current situation with a comprehensive, dialectical and long -term perspective, grasping the new challenges facing in the future, actively conforming to the new rhythm, promoting reform in adversity, seeking development in opportunities, strengthening confidence, knowing difficulties, and requesting the market for the market. Benefits, establish a sense of marketing, practice comprehensive marketing capabilities, and strive to win the blade of the market.

For any company, the importance of marketing is beyond doubt. The road of high -quality development is under the foot. To use the original point of thinking and systematic thinking, re -set the starting point of marketing. On the basis of paying attention to customers' demand for products, focusing on product prices, and focusing on product marketing channels, we must deeply understand and deepen market -based reform. The connotation, comprehensively enhance the new kinetic energy of the enterprise. To the eyes inward, extend the marketing chain reverse, let the marketing start from management, start with the organizational structure, start with the original production point of the finished product, establish a full -process marketing system and full -person marketing system, and guide the Bengang Group with marketing concepts Deepen the implementation of market -oriented reform measures, and use marketing data to present the effect of deepening market -based reform.

Marketing is not just a matter of sales department, but a matter of all employees. In the final analysis, it is to use marketing to lead all the behaviors taken by customer needs. Therefore, internal procurement, R \u0026 D, production, service and other aspects of the enterprise must be coordinated and integrated, from ideological changes, from conceptual changes, and providing guarantees from the institutional market and facing customers, so that customers can realize the needs of customers in real time and personalized needs Get the maximum satisfaction to maximize the value of customers. Therefore, in the process of constantly facing the new market challenges and new demand, it has driven enterprises to gradually move towards high -end products and high -end markets, improve the market competitiveness of the enterprise, and achieve high -quality development of enterprises.

Establishing a full -scale marketing awareness is not all employees to sell, but to allow marketing concepts to enter the heart and transform into every detail of every detail. It requires the concept of employees to have a reasonPassive to active, from unconscious to conscious transformation. Through learning, propaganda, activities, etc., the content connotation of the sales concept of all employees and employees should be announced to allow everyone to understand its meaning correctly. It is closely related to the vital interests of each employee, and then participate in and support marketing in actual work.

Establish a full -scale marketing awareness of all employees, and work on the scene, use institutional innovation, management innovation, and technological innovation to increase vitality and motivation for marketing. It is necessary to build an simulation market -oriented settlement system and an assessment system between the upper and lower processes, so that indicators such as \"two -profit and four -rate\", \"success rate\", \"unit production capacity release rate\" with distinct marketing characteristics and the work Become the core indicators of the performance assessment of various business units and production units. It is necessary to keep up with the \"fist\" products with high technical content, high market share, and high profitability of market changes, and improve their ability to create effective varieties.

It is necessary to give full play to the role of star production lines and tilt resources to high value -added and higher profit product production lines. We must keep an eye on market demand, focus on technology research, break the bottleneck that affects the quality of production and product, improve production efficiency and product quality, and constantly polish the \"Bengang brand\". In order to tap the labels, various economic indicators must not only be targeting the \"Ansteel Five Land\", but also the best level with the industry in the same industry, find out the direction of gaps and improvement, and enhance the competitiveness of corporate competitiveness by benchmarking.

Today's marketing is no longer a simple signing contract, but has been given a deeper connotation. We need to provide customers with new steel brand and new steel service after Ansteel Renpers Reorganization. It is necessary to continue to give full play to the customer -centric high -efficiency and complete service guarantee system, and through establishing a closely stable and win -win cooperation partnership with customers, quickly discover customer demand, rapidly developing products, fast manufacturing products, fast logistics distribution and distribution of logistics and distribution. , Quickly deal with \"service value -added\" such as quality objections, in response to the current steel market challenges, enhance market competitiveness, expand the space for survival and development, and maximize corporate efficiency.

\"Although the Tao is stubborn, it doesn't work; although it is small, it is not possible.\" The development of an enterprise still depends on employees. If each of our employees truly establish a marketing awareness and run through all levels and links of the management and production operation of the Steel Group to make the product better and make users unable to be picky, then full points for us It will definitely be able to market the high standards of production capacity, marketing benefits, and marketing to the high standards of employees.

Mountain walking half waist, even more effort. \"Building new steel and supporting new Angang\" is not shouting, but it is done and spell out. All Bengang people bite the goal not to relax. They are implemented and implemented, rolling up their sleeves to work hard, not to be in their imagination, and do not sting at the voices. Twenty victories were held.

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