Can the BYD's 1,500 yuan salary of 1500 yuan salary?

In the new energy vehicle sales industry, one phenomenon is that the later the more car companies, the higher the salary given. BYD follows the route of 4S+Commercial Super Store, with a low base salary, but a large number of. Huawei takes a pure business super route, high -bottom salary and high commission, hoping to rush up the amount as soon as possible, hoping to increase the right to speak in cooperative car companies through the power of the channel. One by selling cars to make money, one is profitable by technology and channels. BYD and Huawei are different gameplays of new energy vehicles.

The brand of new energy vehicle is sprung up like a rain.

In every link, they are not just PK technology, configuration and brand, but also in marketing terminals, sales strategies, and the competition for sales talents, car companies also start PK.

New energy vehicle companies dig people from traditional 4S shops, and then start from mature new energy vehicle companies. Xiaopeng's ordinary sales, as a shop chief at Avita, the sales of Huawei channels, with a basic salary of 8,000 yuan, a pole star 12,000 yuan, and Avita opened 20,000 yuan without blinking.

In terms of sales models, new energy vehicle companies also have their own practices.

However, unlike the nobles, the current salary of BYD of domestic brands BYD is only 1,500 yuan. The sales income depends on the amount. Although BYD sells well, the commission of single cars is far lower than other new power brands.

So the question comes, will these high -amount nobles open the sales of BYD? After all, it has been found in the visit of Lu Yan's business review that the sales of many new energy vehicles have previously worked in BYD.

Behind this, maybe it is the route game of pure business super route and 4S+commercial supermarkets. Who is the mainstream of future car sales channels?

One day of BYD sales

Although BYD's sales staff, although it is also sold for new energy vehicles, compared to Wei Xiaoli's peers, work is very different.

The biggest difference is that Wei Xiaoli and other new forces are not in the same place to sell cars and delivery. The new forces sell cars in the mall, the owners place orders online, and delivered in other places. Like ideal, the delivery center is in Shunyi. The car owner's car arrives, and you have to go to Shunyi District to deliver the car. Sales do not have to participate.

The sales of the BYD 4S store still need to stare at the delivery of the delivery after the owner's car arrives.

Xiao Xu, who was selling in the Huawei Store in the Southeast of Huawei, used to do car sales in BYD. Lu Yan's business comment asked him why he wanted to change jobs. He said that in addition to salary, he was too tired to sell cars in Huawei stores.

In BYD, he can sell about 20 small cars a month, with a base salary of about 1,500 yuan, and a commission of 300 per car. Coupled with the income of financial services and replacement, it is 11,000 a month, and it is very tired.

"Every car sells a car, delivery, procedures, and loans, we are staring at ourselves. The customer has to pay the car. In order to look good, I have to wash the car for customers. These things are particularly cumbersome, so it is tired."

But Huawei is different. In Huawei store, he only needs to explain to the client and accompany the test drive. As long as he is his client, the customer buys a car online, his performance is his performance, and he does not need to be responsible for delivery.

"I sell 5 cars in Huawei and can get more than 20,000, and at the BYD base salary of 1500, selling 5 cars around 2000." Xiao Xu said that his previous BYD 4S shop, the sales liquidity was relatively large , I have to change a few waves a year. "Some have returned to my hometown, and some are like me. I went to Huawei or other new energy stores. New energy given a lot of treatment, and the basic salary can be seven or eight thousand. Education, Huawei is still loose, not so strict. Sales are like this, where the salary is high. "

Unlike many new energy vehicles, BYD has done earlier, so in terms of sales, it still has a large extent to follow the model of traditional car companies.

At the same time, when the new forces sold in the mall, BYD was trying to enter the mall and competed with the new forces in the mall.

Yu Sales, a salesperson, located in the Southeast Third Ring Road Southeast, told Lu Yan for business comments that BYD has 24 4S stores in Beijing and 8 commercial supermarkets (BYD's official website shows 30 and 8 respectively). He said that the BYD store in the mall is the only flagship store in the country. It was about to open this store at the beginning. Compared with the new forces, this BYD store is quite large, displaying four or five BYD dynasty series. On the left of this store, there are ideals and pole.

However, according to Xiao Xu, most of BYD's commercial super stores are mostly the extension of the original 4S, and the owner behind it is still the 4S shop owner.

Sales staff of the surname of Yu told Lu Yan for business comments that they were recruited by Shangchao Store. The basic work content was similar to the new forces. They also did not need to be responsible for the delivery link. His base salary is basically the same as the 4S shop.

Small than the introduction, BYD's delivery is indeed tired, and it is often busy very late. "If the customer speaks well and the process is smooth, our delivery limit can be handled at most four cars a day." However, he didn't need to worry about the trivial things in BYD Shang Chao store. Small than saying that it is also a BYD sales, the work of the supermarket and the 4S shops are beneficial and disadvantaged.

"Many people who come to the mall are people who stroll around the mall, and the flow of 4S stores has a large intention and a higher proportion of orders."

However, BYD is slightly inclined for business over -channel.

Small than the introduction, they are not universal in the Shangchao store and the 4S shop. You have to find us. "After learning about the experience of Xiao Xu, he did not show much envy. "Well, it is understandable for sales, but we still need to pay attention to a sense of accomplishment when we sell cars."

One day for Huawei

In contrast, Huawei sells cars more "decent".

Xiaowu (a pseudonym) who sells cars in Huawei stores in the Southeast Third Ring Road is the manager of Huawei Fang, the store. The store he works is Huawei's distribution store, other employees in the store, and employees of dealers. As a representative of Huawei, Xiaowu mainly monitor the work process and specifications of the store.

Xiaowu had just arrived in the store for two months. He had 9 years of experience in selling car. He had been selling cars in BMW for 6 years and selling cars in new energy for 3 years.

This Huawei store has a good flow of people. According to the dealer side of the dealer side, this is a national business district. The store displays two cars: M7 and M5. According to reports, next to the store, the walls with large screens should be renovated to display the options of cars.

Manager Li said that when he was here this year, when he started selling the car, there were only two or three cars for sales, and now the sales have reached 10 people.

"The sales at the beginning were gone. At the beginning, selling cars was not easy to sell, but after the earliest period of time, it was getting better and better."

Similar to many new forces, the sales of Huawei stores are also responsible for receiving customers and accompany customers to test drive, and they are not responsible for delivery. However, compared to Wei Xiaoli, Huawei's sales income is much higher.

Xiao Xu told Lu Yan's business comment that his base salary was about 8,000 yuan, and the income of selling a car was about 2,000 yuan. He sold six or seven vehicles last month. In comparison, the ideal sales base salary is about 8,000, and each car is made of hundreds of them. Xiaopeng's sales base salary is less.

For calculating, this income is quite considerable.

According to the introduction of Manager Li, each move comes in the car for sale, the first month does not evaluate, and the assessment will be started in the second month. If the third month cannot be sold, it will be laid off.

Xiao Wu said that when he was selling in BMW, the basic salary was only 1750. "There are more forces there, the interior decoration, the installment fee, including replacement, can have some income, and it is okay."

Like Xiaoxu, Xiaowu also took over the delivery of delivery in BMW. "Talking households, booked cars, driving, and car washing, all of which are all of us. I also wipe the car for customers in summer. I have to wipe it in winter." Car, delivery is delivery. The ideal Weilai Xiaopeng is the same, which is the model of the supermarket+delivery center. "

Selling cars in Huawei is much simpler than traditional car shops. After the customer order was locked, they pulled a group, pulled all the owners and the person in charge of the interrogation, and handed the client to the person in charge of the delivery. Asked about the world, there are three delivery centers in Beijing, one is in Wufang Bridge, one is in Yaojiayuan, and the other is in Huahugou.

Xiaowu said that from BMW to Waima, he saw that Wima's base salary was so high. He was a little surprised. "Weimar gave the base salary of 6,000 yuan. At that time, it was good to sell it. A seventeen or eight cars, earning 20,000 to 30,000. Later, two spontaneous combustion incidents were not good. "

Huawei dealers who sell cars are obtained in the form of Huawei rebate. Xiaowu introduced that Huawei will rebate after the sales store sells enough. "Like our shop, for an example, if you sell twenty cars last month, the boss will make money."

According to Xiaowu, in order to allow dealers to invest in the car, Huawei has some restrictions. If the number of cars is not good, it will be affected by other goods. For example, the hottest Huawei mobile phone model will be distributed less.

In order to promote, when the Huawei M7 was launched, there were many preferential activities, but it was only limited to a certain period. In order to maximize the use of these preferential activities, the sales of distributors show their ability.

At the beginning, the M7 had a 10,000 yuan event, and many sales would set up a few money to stock themselves. When some car owners come to the store for consultation, sales can be preferentially preferential for customers, thereby promoting the owner to reach purchase.

High -bottom salary may be helplessly

A simple rule is that the lands and less new energy vehicle companies are often higher salary.

Xiao Xu said that after he arrived in Huawei, he received a call from Lan Tu and Jihu Auto. The salary was similar to Huawei, and the commission was even slightly higher, but he did not go.

"First, their salary is about the same as Huawei. In addition, it is difficult to sell cars on the other side, so it is definitely not as good as here."

Xiao Xu belongs to the "live" of the brain. He told Lu Yan's business comments that selling cars in Huawei has been OK in recent years, and the amount has slowly got up. It's about to come out, and it is estimated that the level given to the time will not be low. Maybe he will sell Xiaomi's car.

It has been a year since manager Li has come to this store. He told Lu Yan's business comments that the car sales of this store did it. The basic salary given by Huawei is "okay", but other car companies in the industry dare to open the price.

"Jixing has found me, and the base salary given is 12,000. I also received a call that day. I wanted to find me to do sales in the past. Ask me the base salary requirements. Wan, I didn't expect the other party to say, then you send your resume to see it. "Manager Li said that the other party was Avita.

Avita is a smart car jointly created by Changan Automobile, Ningde Times and Huawei. It was released in April and the price was announced in August. At present, this company has only 11 experience centers across the country. Compared with Wei Xiaoli, this number is not enough.

Avita is in a sharp expansion of sales channels, so it is not surprising to dig people high everywhere.

Lu Yan Commercial commented that Avita's store manager in Suzhou Automobile Merchant Super Store was originally the sales of Xiaopeng Automobile. This sales originally worked in Beijing. For the opportunity of the store manager, he left Beijing to Suzhou. It can be imagined that Avita's treatment is not thin.

Recruitment of new energy vehicles is more inclined to find people from new energy vehicles. It is not so popular for the sales of traditional oil vehicle 4S stores.

One reason is that there are many technology things in new energy vehicles. The sales of traditional 4S stores do not know so much. In addition, the sales of these 4S shops are used to the original model, which is difficult to change, and it is relatively "oil". Good management.

Xiaowu said that they now want to cultivate some "non -industry and have not done it before." Lu Yan's business comments also encountered a very much sales before, and previously bought vegetables in Ding Dong as a shop chief.

"New energy vehicle companies have to take the volume. If they do not take the amount, he can't continue to tell the capital story, and then merge the money. When Li Bin just made Weilai, he pressed all the money on sales and pressed it on The maintenance of customers. This is also a good understanding. If the salary you give is not yet popular, why not sell Volkswagen Toyota? "Said Mr. Zhou, a senior person in the automotive industry.

How much is BYD's advantage?

Behind BYD and Huawei's sales, there are two models and directions behind the different income structure.

One is the digital technology route that focuses on the intelligent experience, and the other is the 4S+Shangye channel. The proportion of traditional models is still relatively large.

Lu Yan's business review made a simple research. In Beijing, there are 38 sales stores in BYD, including about 30 4S stores and about 8 commercial supermarkets. In Shanghai, there are 55 stores in BYD. Take a rough look. There are about 18 commercial supermarkets, and about 37 shops in 4S shops. There are 45 stores in Shenzhen, of which there are about 16 Shangchao stores and 29 shops in 4S shops.

BYD follows the 4S+Shang Chao store model, walking with two legs, and the proportion of Shang Chao store is gradually increasing.

BYD has done so, with its internal reality.

"BYD and Huawei have their own advantages and their own play. Everyone decides its own marketing network based on their own brands and products. There are not so many products in the new forces. Several cars, so there is no need to build so many dealers' networks. BYD is different, they have so many cars, the product updates are fast, and the traditional dealer 4S shop model is more suitable for it. " "BYD was the first typical rural surrounding cities. Starting from small cities, three, fourth -tier cities started to build stores and expanded their fate. In the 4S shop to buy a car, there are decades of inertia. Many people still feel that they go to the 4S shop to be practical. The maintenance and maintenance, it can also serve one dragon service. "

The revenue of traditional 4S stores comes from after -sales. In the current sales of BYD, the proportion of pure trams and plug -in is about 1: 1. There is an engine in plug -in and mixed, which has a great demand for after -sales service. Therefore, BYD 4S shop has its reasons for its existence.

Pure trams have little room for maintenance because there is no engine. Generally after -sales maintenance, just check the battery, so it is a light after -sales model, and the oil and water are not large.

The intelligence of new energy vehicles is generally high, and its subsequent income and intelligent value -added services may occupy a higher and higher proportion. Thousands of smart living halls and authorized experience stores in Huawei may become the best carrier of intelligent services.

One is the gameplay of traditional and new forces, which can be advanced or retreat, and the other is the key link that does not build a car but seize intelligence and channels.

The models of BYD and Huawei are two routes for new energy vehicles.

High or low, you can only wait for the time to give the answer.

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