The mainstream media explores the high -quality development of the cultural tourism industry in Luzhou

On the hot summer, the media ca n’t resist the high -quality development path of the media in Luzhou Cultural Tourism. From July 14th to 16th, at the 2022 "Non -themed Variation" media collection event sponsored by the Luzhou Cultural Radio, Film and Television Tourism Bureau, from Xinhuanet, China Network, China News Agency, Hong Kong Dragon Daily, Zhejiang Daily, Himalayan Audio, Sina.com, Sina.com The central and provincial and municipal authoritative media reporters, representatives of new media platforms, etc. gathered in Luzhou to form media collection groups, focusing on the three major sections of "how to do", "how to develop culture" and "how to do common prosperity", visit the Luzhou Wenli Scenic Area on the spot (Point), examine the rural tourism format project, and measure the depth and breadth of the innovation and development of Luzhou cultural tourism with footsteps.

It is understood that this style of collecting winds does not have a theme. The members participating in the event need to be seen according to their own media attributes and the style of collecting style. Multi -directional expression. The media acquisition group is divided into two groups of AB groups. Group A visits the ancient town, Dachen Ancient Village, Da Chen Ancient Village, 95 Alliance Avenue, Longyou County Longyou Grottoes, New Year Redwood Town and other scenic spots (points). Changshan County Jinyuan Modern Tourism Base, Kaihua County Xiajing Village, Gengong Buddhist Cultural Tourism Area and other scenic spots (points). The first launching ceremony of the first Luzhou camping season of "Heart Starry Sky · You and Me", I watched the immersive performances such as the light and shadow show and the "Mizuting Gate Night" in Shuitingmen Scenic Area.

In order to help the media representatives participating in the event deeply understand the overall development of Luzhou Cultural Tourism, on the morning of the 15th, the Luzhou Culture, Radio, Film and Television Tourism Bureau held a media symposium at the Chinese Confucian Museum to focus on the development path of the cultural tourism resources, the development path of the cultural tourism industry, and the key points. The project is promoted to introduce the basic situation and highlights of the development of Luzhou Cultural Tourism. "In the context of the normalization of the epidemic prevention and control, Luzhou insisted on using industrial thinking to catch tourism. By publishing a policy of helping enterprise, the establishment of an industry association to continuously activate the power of the enterprise; Nanjiao's "boutique travel lines and other cultural tourism products continue to improve the cultural tourism product system; by integrating corporate resources such as hotels, travel agencies, cinemas, breaking industry barriers, and continuously constructing the ecosystem of the cultural tourism industry with multiple across collaborative construction, realizing the cultural tourism industry in the cultural tourism industry Steady into quality development. "Zhou Hongyan, director of the Luzhou Cultural Radio, Film and Television Tourism Bureau.

During the field inspection, the media collection group was tasting special food, watching rural cultural performances, experienced special cultural tourism products such as camping, light and shadow stage show, and deeply decoded the mystery of the high -quality development of Luzhou cultural tourism. In the Jinyuan Modern Tourism Base, the Caifeng Group understands that Luzhou uses the "Modern Tourism Base" model, integrates the resources of the travel agency association, introduces market forces, revitalizes the village idle resources, makes the village changing the scenic area, the company will change the land, the farmers' catcher, the scenery changes " The innovative practice of money. "Jinyuan Village through the form of the government, the village collective and travel agencies in the form of co -construction, in -depth excavation of rural cultural tourism resources such as the local Wang's ancestral temple, red culture and other rural cultural tourism resources to effectively promote the development of the local cultural tourism industry. From the perspective of Zhejiang Province, it is leading. "Chen Xiao, a reporter from Zhejiang Magazine, said.

In the ancient village of Dathen, the Caifeng Group appreciated the successful experience of the local village song culture to drive tourism development and villagers to become rich. In 2007, Dachen Village spontaneously created the two village songs of "Mom's Bowl of Da Chen Noodles" and "Da Chen, a place full of scholarship", which not only sang the whole village, but also sang into CCTV and the first national village songs. The stage of the competition sang a reputation and attracted countless tourists and delegations to the countryside. In recent years, Dachen Village has been based on village song culture, constantly discovering its own landscape advantages and cultural advantages, and developing a number of high -quality cultural tourism experience products such as "Da Chen Meeting", vigorously developing rural leisure tourism, driving the village collectives With the villagers' income increase, in 2021, the village received 190,000 tourists, driving the surrounding tourism income of more than 13 million yuan. "Over the years, Dachen Village has started with sweeping the floor, known as the village song, based on the resources of ancient villages, and relying on cultural advantages to make the village opera transform into a small" secret recipe "of the rural areas, which is not easy." China Net reporter participating in the event Yu Yuanming said.

At the Huangjiashan Alliance Garden Station on the 95th Alliance Avenue, the Caifeng Troupe will see the beautiful scenery of the Longyou section of the 95 Alliance Avenue. In January 2021, under the framework of the National Ecological Tourism Cooperation Zone of Zhejiang, Anhui, Fujian and Jiangxi, Luzhou City Union Huangshan City, Anhui Province, Nanping City, Fujian Province, and Shangrao City, Jiangxi Province to build a " Alliance Garden "" 95 League Avenue "to jointly build a supporting project, and connects 9 5A -level scenic spots and many high -quality tourism resources in the" Alliance Garden ". "'Alliance Garden' has achieved complementary resources and improved industrial chain through regional cooperation, drives industrial upgrading, consumption upgrades, promotes ecological people, common prosperity, and has a positive role in establishing regional tourism integration, regional tourism internal circulation, and unified markets. "Zhou Feng, a reporter from Qianjiang Evening News participating in the event.

In the Le Daotang Tingtangye Fun Camp in Longyou County, the collection group experienced the hottest camping products at the moment. In the context of the prevention and control of the epidemic, "micro -vacation", "micro -tourism" and "suburbs" continued to become popular, and camping became a new generation of surrounding net red products. Since the beginning of this year, Luzhou has followed the new trend of the cultural tourism market, and in accordance with the "Opinions of the Zhejiang Provincial Tourism Class on improving the standardization of camping tourism", combined with its own actual situation, guiding the standardized management of camping construction throughout the city and continuously improving the quality of camps. There are 33 camping camping camps, of which there are many high -quality camping sites such as LOCL · Tingtang Wan Yeye. Zhou Qiang, deputy president of the Habala Hangzhou Marketing Operation Center, said: "Luzhou, as a famous ecological landscape city, has excellent camping resources. Through the blessing of outdoor camping activities such as 'camping+market' and other series of outdoor camping activities, Luzhou is hitting the image of outdoor quality life highland." In the event, the wealthy stories and beautiful projects that were seen all the way and hearing were the concentration of the results of Luzhou's efforts to support the development of the cultural tourism industry. Despite the impact of the new crown epidemic, under the activation of the industrialization of the party committee and government of Luzhou Municipal Party Committee, Luzhou Cultural Tourism Industry still showed strong vitality. In 2021, the total number of tourists in Luzhou City was 14.372 million, and the total tourism revenue was 17.74 billion yuan, an increase of 11.2%and 14.5%year -on -year. Among the index, Luzhou ranked first among 11 cities in the province with a total score of 76.83.

The relevant person in charge of Luzhou Cultural Radio, Radio, Television Tourism said: "It is the current when the national '14th Five -Year Plan has advanced, and it is also the period of the" post -epidemic era' cultural tourism integration and innovation exploration. With the help of media power, consolidate the achievements of Luzhou cultural tourism construction, excavate the connotation of cultural tourism construction, spread the experience of cultural tourism construction, accelerate the transformation of the cultural tourism market, and condense more consensus and joint efforts to explore the high -quality development of Luzhou Cultural Tourism. "(Correspondent Zheng Jialing, Zheng Jialing, Zhang Xuan)

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