2022 Pu'er's "Tea Trave" and "Coffee Travel" theme boutique tourist line contest officially launched

Yunnan Pu'er is the birthplace of Pu'er tea and the starting point of the tea horse's ancient road. It is also the main coffee production area and trade distribution center with the largest planting area, the highest yield, and optimal quality in the country. The reputation of the capital, the heavy Pu'er tea culture, the mellow Pu'er coffee attract more and more tourists to come to sightseeing. In recent years, Pu'er City has relying on its unique resource advantages to deeply build Pu'er tea and Pu'er coffee tourism destinations, so that the "tea tour" and "coffee travel" theme boutique tourism routes have become more and more popular.

In order to accelerate the development of the first, second, and tertiary industries of Pu'er City, further play the advantages of Pu'er tea culture and Chinese coffee origin, and continuously enhance the creation of new products and new products in the integration of tea brigades, coffee brigades, and accelerate the high -quality development of Pu'er tourism industry. 2022 In the year of Pu'er's "Tea Trave" and "Coffee Travel" theme boutique tourist line contest, it was officially launched on July 17th to solicit Pu'er's "Tea Tour" and "Coffee Travel" theme boutique tourist routes for the whole country.

1. The organizer

Pu'er Cultural and Tourism Bureau, Pu'er Tea and Coffee Development Center

2. Participating

Group or individual, accept consortium participation.

Third, the classification of participating products

(1) Tea Travel Integration Line Products. With the theme of showing Pu'er's long Pu'er tea cultural resources, it is designed to develop the Pu'er tea culture experience experience.

(2) Coffee traveler -integrated line products. With Pu'er's "Chinese Coffee Capital", it is known as the background and designed and developed coffee culture experience experience.

4. Participating product requirements

(1) Participating products Based on the various scenic spots in Pu'er City, etc., it highlights Pu'er's rich Pu'er tea and coffee culture. While appreciating the beauty, taste Pu'er tea, and feel coffee fashion, you can also inject the unique charm of local ethnic minority culture. Strive to bring a series of novel and comfortable experiences to tourists.

(2) Circuit products covering tourism elements+tea/coffee culture experience.

(3) Circuit products with the theme characteristics, specific itinerary, publicity poster, marketing plan and other elements.

(4) The line design of the participating products should analyze the specific markets and customer types of the product, and in detail in the plan.

(5) The design lines of the participating products should comply with relevant national laws and regulations, ensure their safety and legitimacy, and encourage outstanding innovation and creativity.

(6) Participating products are submitted in the form of PPT or video (format for WMV, stipulated horizontal screens, more than 1 minute length), and only accept network submission.

5. Award settings and issuance

The competition awards are divided into two categories: tea brigade and coffee brigade. Each category sets 1 first prize, 2 second prizes, and 3 third prizes. , 5,000 yuan and 2,000 yuan prizes (including tax), awarded award certificate, and will also receive real -name gift packages such as Pu'er tea and boutique coffee. There are also several organization awards and excellent awards, issuing certificates and gifts for tourism. The competition will publicize the outstanding winning products. The winners have the opportunity to sign a cooperation agreement with the organizer or be invited to become a special expert.

6. Time arrangement of the competition

(1) Registration time and registration method: July 17, 2022 -24:00 on August 17th

This competition adopts e -mail registration and receiving works, and the registration form is attached to the participating works. Special works can be accepted by mail (the approval time is subject to sending mail and postmark time).

Senate mailbox: [email protected]

Contact and telephone: Teacher Xu, 0879-2123378

(2) The preliminary stage (August 18th to 28th)

The top 50%of the top 50%of the works are selected from all categories in all entries to enter the finals and entered the final list to publish in the media.

(3) Finals and online voting stages (August 28th to September 5th)

Experts are concentrated and combined with online votes to generate first, second, and third prizes for each category, and the award list will be publicized and released in the media.

Seven, work requirements

(1) This competition is carried out by various groups and individuals to carry out research and development work. It has the independent intellectual property rights of the product line. The organizer of the competition has the right to publish. Once the contestant is approved by the participants, the contest is approved by the content of these terms.

(2) Each participant can participate in 2 lines of products, and all products must not infringe intellectual property rights of others. Once found, the qualifications of the attributor will be canceled and the bonus will be refunded. All the legal liability caused by this will be borne by the applicant.

(3) This competition will establish an organizing committee to be responsible for the overall planning, competition and interpretation work. If the relevant information has changed, the organizer will be announced in time on the official WeChat public account of the Pu'er Culture and Tourism Bureau. Please pay attention to the participants in time Related Information.

Source Pu'er City Culture and Tourism Bureau

Editor -in -chief Wang Chuyun

Review Ma Yonghu

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