Welcome to the Calls Travel | Honghe Cultural Tourism "Storm" publicity allows passengers to enter Yunnan to enter the mind

At the beginning of July, Kunming Changshui International Airport was crowded and passed. The daily flights and landing racks and passenger throughput rose. According to data on July 15th, Changshui International Airport took off and landing for a single -day flight and landing of 851, and passenger throughput was nearly 106,000. The single -day throughput ranked first in the country. 90 %.

(Security area)

(Security area)

(Security area)

In July of the strong recovery of passenger confidence and the gradual release of passenger travel confidence and the demand is gradually released. The long -lost 2022 China International Tourism Fair will be held in the Central Convention and Exhibition Center of Dianchi Lake in Kunming from July 22nd to 24th. In order to jointly create the atmosphere of the Journey to the Fair, and at the same time, the time window for the recovery of the tourism market to strengthen the exhibition and promotion of the Honghe cultural tourism image, the Honghe Prefecture Culture and Tourism Bureau carried out a field of tourist attractions at the Honghe Prefecture's tourism in Kunming. The concentration of "storm".

(Red River · Yuanyang Aya Sciences at the airport)

(Honghe · Shiping Dragon Lake debut at the airport)

(Honghe · Jianshui Chaoyang Tower debut at the airport)

(Security area)

After the analysis of the airport passenger flow and the characteristics of the cultural tourism resources of Honghe Prefecture, this time it focuses on the main field of Honghe Hani terraces, including Shiping Dilong Lake, Jianshui Chaoyang Tower, Mengzi Bisezhai, and Maitreya East. Including a number of "business cards" of Honghe Prefecture, including World Cultural Heritage, Natural Scenery, Historical Sites, Yunnan -Vietnam Railway, and special towns.

In

(Parking lot entrance)

(Parking lot entrance)

In terms of the selection of media positions, in order to grasp the dividend of passenger flow recovery at this stage, the media that are screened this time are large -frame, wide coverage, and long -stayed media points. At the same time Departure security checks, boarding areas and the reached luggage extraction area. At the same time, in order to further strengthen the targeted propaganda of the passenger population, it also specially chose to enhance the coverage at the gate where the vehicle entry and exit.

(Security area)

(Luggage extraction hall)

(Boarding port)

In terms of content presentation, the main line of promoting Yunnan's tourism image and creating the atmosphere of the Journey to the Fair, focusing on highlighting the visual aesthetics, deterning the senses, deepening impression, and triggering yearning. The image of the brigade is fully reflected.

(Luggage extraction hall)

(Luggage extraction hall)

It is believed that with the convening of this travel Jiaotong Fair, the Yunnan tourism market is about to usher in the overall recovery, and the number of tourists will continue to grow. Become a new direction of Yunnan tourism!

Cultural Tourism Head Forty Media Reporter Li Ya Correspondent Xiao Zijunwen

Yunnan Airport Yashi Weitu

Learning editor Han Yanhui

Review Ma Yonghu

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