2022 Travel Fair press conference ｜ Dali cultivated new formats and new products, new products and new products to help the cultural tourism industry high -quality development

On the afternoon of July 15th, the 2022 China International Tourism Fair series press conference -Yunnan Provincial Cultural Tourism Development Dali, Lijiang, Nujiang, and Diqing special press conference was held in the Haiji Hall.

Zhao Wei, secretary of the party group and director of the Dali Prefecture Culture and Tourism Bureau, has developed a high -quality development of the cultural tourism industry on how Dali has cultivated new formats and new products in recent years, and answered questions from reporters.

Dali has historical and cultural heritage, the background color of the beautiful landscape, and the foundation of regional resources. In recent years, the Dali State Party Committee and the State Government strive to implement the "ten batch" projects to focus on the development goals of "strong foundation, tree brand, and prosperity". The new situation of the diversified development of cultural tourism and the development of the new environment of the market for the development of the market has continued to make efforts. New products, new formats, and new models have emerged endlessly.

Art Dali has begun to take shape. Dali is a "literature famous state", with a thick history and culture. Through deeply digging cultural resources, 64 cultural security units in the state have deeply integrated with tourism, and they have become new formats such as bookstores, museums, and research bases. Combined with the "Art Dali" creation, Dali implements a number of new business and new projects such as Yang Liping Grand Theater, Dali Academy, etc., creating a one of Hua Textiles 1958, Dali Sheet Factory, Transformer Plaza, Weishan Mandarin College, Jianchuan Pioneer Bookstore, etc. Approval of art creative base (block). In addition, Dali has an extraordinary art model. Many well -known directors, artists, and painters live in Dali. Relying on artist resources, Dali strives to cultivate the atmosphere and create a "second residence of artists" represented by Zhonghe Village.

Love tourism continues to heat up. There are many love stories in Dali, water, culture, and many love stories. At the beginning of 2021, Dali launched a series of marketing activities with the theme of "Best Love in China". Through the government's active guidance, at present, more than 300 homestays in the state have created products with the theme of "destination weddings". More than 70 domestic "destination weddings" head enterprises settled in Dali. Dali "Douyin's topic traffic exceeds 200 million. In the past three years, the number of Dali -hosted destination weddings has increased by 275%year -on -year. Dali has become a destination wedding place where domestic and Sanya drive together. At the same time Essence

Leisure tourism characteristics are obvious. In recent years, Dali has focused on creating a brand of "slow life+tourism", and "there is a kind of life called Dali" Douyin's topic traffic is nearly 4.8 billion. Combined with the 129 -kilometer Erhai Ecological Corridor, the 352 kilometers of Huan Cangshan Trail, and the 42 -kilometer tea horse road centered on Dali, Dali developed the new format of "leisure+tourism+sports", and the "Tiantian Marathon" "" Daily Marathon "" Sports events such as Cangshan Hiking "" Huan Erhai Bicycle Race "are welcomed by tourists and sports enthusiasts. Dali Ancient City Lantern Festival, Fantasy Realm 2099, Chongsheng Temple Three Tower Light Shadow Show, Thousands of UAV Performance Show, Night Tour Erhai Lake, Night Market and other new products and new products and new products are endless. In addition, the cultural market has become a unique cultural phenomenon of Dali. The government will strengthen standardized management, organize evaluation activities, and promote the cultural market to become a beautiful business card for Dali cultural and leisure tourism.

The group building tourism occurred. Dali has beautiful scenery, rich rural flowers, special homestays, resort hotels, tent camps and other resources. Many companies use Dali as the preferred place for group building tourism. Many high -end corporate annual meetings and boards have chosen Dali. In 2021, Dali received more than a hundred companies receiving tourism tourism. Tourism companies such as the guest travel agencies, Shuihua Manor, Tao Rantian society and other tourism companies focus on group tourism, continuously upgrade their products, and improve the level of professionalism. Dali has become one of the most desirable group building destinations in China.

In response to the summer tourist season that has arrived, Dali, under the premise of implementing the preventive and control measures of the normalized epidemic, focuses on the "Fenghua Xueyue · Freedom Dali" brand, increase publicity and marketing efforts, strengthen the supply of high -quality products, effectively drives summer tourism consumption, effectively seize the seizure The market after the epidemic promotes the high -quality development of the Dali cultural tourism industry.

Cultural Tourism Head Firing Media Reporter Meng Pengwen

Liu Tong Dali Prefecture Culture and Tourism Bureau Wang Zehang Xie Wenlin Shuihua Manor map

Editor -in -chief Wang Chuyun

Review Huafang

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