Zhejiang Lizhou: Promoting provincial cultural and tourism consumption pilot cities exhibitions

Jiangnan Tourism Media on July 16th Ningbo Electric (Reporter Chen Chong Correspondent Chen Haiyan edited Jiangnan) On the evening of July 15th, "Cultural Tourism Large Integration Langzhou New Play -20122 Lazhou District Promoting Provincial Culture and Tourism Consumption Pilot City Style Exhibition" It is held in Ningbo Cultural Plaza.

This style display activity includes pilot city cooperation enterprises awarding licenses, road shows of cultural tourism projects above 100 million yuan, promotion of night cultural tourism consumption agglomeration zones, etc., from multiple perspectives to promote the development of provincial culture and tourism consumption pilot cities from multiple perspectives The achievements and the significant results of the construction of "cultural tourism+" new consumer format.

It is understood that since July 2020, since Ningbo's Lizhou District has been selected as a pilot city in the provincial cultural tourism consumption, as the only pilot of Ningbo's selection, our district has given full play to regional advantages, actively carried out various forms of cultural tourism consumption promotion activities, and strived to build a "global global area. New pattern of cultural tourism consumption in consumption and enjoyment. In 2021, the region achieved a GDP of 25.03 billion yuan, the value -added of the cultural industry was 16.05 billion yuan, the total tourism number of tourism was 9.019 million, and the total tourism revenue was 15.6 billion yuan.

It is understood that the Wenguang Travel Sports situation in Lizhou District solicited high -quality cultural tourism enterprises in the district, focusing on the launch of the four major cultural tourism brands of "Treasure Laizhou", "Township Treaty", "Taste", "Happy Lazhou". Through the deepening of regional characteristics, it has reached cooperation with 43 companies, including hotels, theaters, bookstores, travel agencies, 10 bowls of Bowl, sports and other cultural tourism consumption formats, and continuously optimize consumer scenarios and enrich consumer supply.

Today, the night economy has become an important part of promoting the promotion of cultural tourism consumption. In order to promote the integration of "cultural tourism+night economy", Lizhou District focuses on the special business districts and tourist attractions. Laizhou, 7 o'clock in the evening ", 24 -hour urban study and other special projects. Actively develop a stadium for swimming centers, badminton centers, and Donglun Sports Center at night to build a "15 -minute fitness circle". Cultivated Ningbo Cultural Plaza, Southern Commercial District Water Street, Hanling Old Street and other influential and distinctive local characteristics of night cultural tourism and entertainment consumer gathering areas.

It is reported that in the "Chaozhuan" ten major cultural tourism new formats, the top ten new cultural and tourism formats were launched, and more than a hundred trendy punching points were connected to make the boundaries of tourism continuously expanded. Fusion has a wider space.

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