New highlights, worth looking forward to 2022 China International Tourism Fair

From July 22nd to 24th, the 2022 China International Tourism Fair (hereinafter referred to as the "Travel Fair") with the theme of "Smart Innovation and the Future -Serving the High -quality Development of Tourism in Tourism") will be held in the central conference center of Dianchi, Yunnan, Yunnan Essence What are the new highlights worth looking forward to this year?

Digital empowerment opens an unprecedented new scene

The first is the full manifestation of digital technology.

The exhibition area of ​​this travel Jiaotong Fair is about 70,000 square meters, and about 2,500 standard booths are set up. Wait, the exhibition area is mainly displayed by the product format, placing products, service experiences, buyers, and audiences in the same scenario, enhance the sense of experience of buyers and audiences, and promotes product transactions.

From the perspective of the exhibition form, this tourist meeting adopts the form of online and offline combination. On the basis of maintaining the classic scene of the offline trading fair, it will be used for the first time "online exhibition+event live broadcast+online negotiation" to break through to break through Limit the time and space, show new cultural and tourism formats and new products in all directions, and realize online barrier -free exchange negotiations. Through the two -way driver of online and offline, build a bridge between the supply and demand parties, start a new situation of tourism exchanges and cooperation, improve the effect of the exhibition, and create a tourist meeting that will never end.

In addition, this travel Jiaotong Fair will hold the Smart Tourism Innovation and Development Forum for the first time to contribute a smart solution to the high -quality development of the tourism industry. This year's travel Jiaotong also specially set up a smart tourism exhibition area to show new technologies and applications in the industry, highlight the interactive experience, enhance the quality of the exhibition, and provide support for science and technology to enable cultural tourism. Baidu, Alibaba, Tencent, China Telecom, China Unicom and other companies will bring the industry's leading digital products.

Multiple integration to create a unique cultural feast

The wonderful and diverse cultural content is also one of the highlights of the current travel Jiaotong Fair.

In addition to showing the cultural charm of 16 states and cities in Yunnan, this tourist will set up a cultural Expo area for the first time. The National Palace Museum, the National Museum and other national cultural units and the Shaanxi History Museum, Henan Museum, Wuhan Museum and other well -known provincial and municipal cultural units will participate in the exhibition. They will make full use of the travel platform platforms to tell the international community's stories of Chinese and foreign cultural exchanges.

During this tourist Jiaotong Fair, the Sino -Old Railway will also be held to help the Asian Destiny Community Construction Summit Forum. Pickled the domestic and old railway domestic sections and Laos segments and other activities. In the meantime, "Zhanba City Collection" will also focus on the special cultural products of the old railway.

Huimin shared the summer consumption season to travel to Yunnan

In addition to the sense of science and technology and culture, the strong benefits and convenient services of benefiting the people have made this tourist Jiaotong Fair.

In order to allow tourists who come to Dian during the Brigade to enjoy more discounts, Yunnan Province launched a series of tourism benefits to the people. From July 5th to 25th, the Yunnan Provincial Department of Culture and Tourism jointly related oil enterprises and online platforms to travel to Yunnan and traveled to Yunnan, and issued the second batch of 110 million yuan in cultural tourism consumer coupons, and The refueling coupon, with the opportunity of the brigades, launched the summer consumption season that traveled to Yunnan.

The "You Yunnan" platform information shows that the platform is responsible for issuing cultural tourism consumer coupons with a total of 10 million yuan. The platform starts for 3 hours, and 80 % of the cultural tourism consumer coupons have been collected. In addition, Yunnan also coordinated the province's conditional non -border states, cities, as well as qualified counties, municipalities, and districts that jointly distributed liberalized cultural tourism consumer coupons for use; The activities, launch more high -quality, convenient and affordable Yunnan cultural tourism products and services, effectively stimulate and release the vitality of the Yunnan cultural tourism market, allow tourists to experience the charm of "colorful Yunnan tourism paradise".

Regarding the participation method of the current travel of the trip, the Organizing Committee of the Journey to the Fair recently announced the audience registration system. After the public scanning the QR code to enter the audience registration system and the registration is successful, the on -site card can be admitted with the face recognition.

Let's enter the 2022 China International Tourism Fair together! (Author: Cui Chentao; Editor: Cao Xuewen)

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