Bashu Cultural Tourism Corridor: A pro -cultural tourism chess in Sichuan and Chongqing

Recently, the Sichuan Provincial Party and Government delegation went to Chongqing to investigate. During this, the two provinces and cities held a launching ceremony of the major event of the Bashu Cultural Tourism Corridor. At the launching ceremony, the two provinces and cities introduced the "Plan for the Construction of the Bashu Cultural Tourism Corridor" (hereinafter referred to as the "Plan"), and launched the "Sichuan -Chongqing Family -Scenic Area Huimin Tour" activity, showing the top ten themes of the Bashu Cultural Tourism Corridor Tour, the fifth Sichuan opera festival boutique show showed.

According to reports, the "Planning" was jointly formulated by the Ministry of Culture and Tourism, the National Development and Reform Commission, the Chongqing Municipal Government, and the Sichuan Provincial Government. Essence As a programmatic document that guides the construction of the Bashu Cultural Tourism Corridor in the future, "Planning" is a significant to lead regional culture and tourism with high -quality development, cultivate new development space for cultural and tourism in my country, and build a new growth pole of national culture and tourism development. Measures.

In recent years, the Chongqing Cultural and Tourism System has always been guided by Xi Jinping's thoughts of socialism with Chinese characteristics in the new era, and fully grasped the "Outline of the Construction Planning of the Shuangcheng Economic Circle of Chengdu -Chongqing District" and the relevant implementation opinions of Chongqing City were implemented and firmly established "a family. "Dear" concept, highlight the thinking of "a game of chess", adhere to the "integration" thinking, and work hard in the construction of the Bashu Cultural Tourism Corridor, work hard, and involve deep water. The level leisure tourist attraction is actively creating the highlights of the Shuangcheng Economic Circle in the Chongqing area.

Chongqing and Sichuan's geographical connection, popularity, and fate melted, and since ancient times, there has been the "Sichuan -Chongqing family". In recent years, the culture and tourism system of Sichuan and Chongfeng has taken the national strategy as the core, highlighting the thinking of cultural tourism, and from the aspects of the construction of cultural tourism brands, cultural protection inheritance, literary and artistic creation, and public services for cultural tourism. Cultural tourism corridor co -construction system.

In terms of promoting the construction system of the cultural tourism brand, the two places have invested 5.67 billion yuan, supporting the construction of cultural tourism projects of 65 companies, and implemented a group of leadership in Wuhuashan, recuperation and leisure tourism resort, Sichuan -Shaanxi and the Soviet Union. Major cultural tourism projects; build a group of influential Bashu cultural tourism brands, such as the establishment of a "wide flood large CP" (combination of Hongya Cave and Kuanzhai Alley), and promoting the "Yangtze River Tour" brand image; The eighth Macau International Tourism (Industry) Expo realizes the first overseas joint publicity and marketing of Sichuan and Chongqing.

In terms of deepening the construction of the cultural tourism public service system, the construction of the Sichuan -Chongqing reading "One Card" project was carried out to achieve the entire city of Chongqing and 33 public libraries in Chengdu and Chengdu. "The entire people's reading service system; creating the Bayu Cultural Travel Cloud, realizing the sharing of tourist identity and health information, and cross -platform verification certification. Sichuan -Chongqing tourists can visit more than 660 scenic spots and cultural tourist venues in the two places with" one yard ".

"The construction of the Bashu Cultural Tourism Corridor is not only an important carrier for the construction of a high -quality living place in Shuangcheng Economic Circle in Chengdu -Chongqing, but also a unique charm of Bashu culture, enhancing the overall competitiveness of Bashu cultural tourism, strengthening the national cultural soft power and the impact of Chinese culture. The key is to force. "Luozber, the chief expert of the Yangtze River Tourism Research Base of China Tourism Research Institute and the senior consultant of Chongqing Tourism Economy Development, believes that the" Planning "for the target orientation of the Banshu Cultural Tourism Corridor, focusing on" Bashu "," Chengdu -Chongqing "," Chengdu and Chongqing " "Cooperation", "Growth Extreme" and "International Influence" began. Among them, the "world -class", "leisure" and "resort" are keywords to promote the construction of world -class leisure tourist destinations. At present, Chongqing is actively building an international consumer center city, which is complementary to the goal of building a world -class leisure tourist destination mentioned in the Plan.

According to reports, the next step, Sichuan and Chongfeng will build a demonstration zone of the cultural tourism integration, promote the reform of cross -regional cultural and tourism coordinated development system, highlight their respective advantages, realize differentiated layout, and deepen the trials of regional cultural tourism innovation reform.

In addition, the two places will further promote the integration and development of museums and tourism, accelerate the construction of the Long March National Cultural Park, and support the construction of a world -class museum such as the new museum of Sanxingdui Museum and the Chongqing China Three Gorges Museum; encourage the planning and construction of new districts of cultural tourism development, cultural tourism town, and Cultural and tourism complexes such as cultural tourism and tourism are integrated with major projects, showing the characteristic brand of cultural tourism in "Bashu Shule".

Xu Xiuxia, deputy head of Yongchuan District, Chongqing City, said that as one of the key areas within the implementation of the "Planning", Yongchuan will take the "Plan" as an opportunity to make every effort to create "Shuangcheng Living Room and West Happy City". Accelerate the promotion of Yongchuan -Jiangjin -Rongchang -Luzhou -Neijiang -Yibin -Zigong and other Sichuan -Chong -neighboring regions in terms of policy synergy and integrated development in cultural tourism and physical fitness. Differential build scenic spots, make every effort to promote the Western Happy City project of the Bashu Cultural Tourism Corridor, jointly launch a number of boutique tourism routes, innovative marketing cooperation models, and realize consumer reciprocal, product push, and tourists.

Qin Dingbo, deputy director of the Chongqing Culture and Tourism Development Committee, said that in the next step, Chongqing will firmly establish the concept of "Sichuan -Chongqing family", focus on building the goal of international consumer destinations and world -class leisure tourist destinations, and vigorously promote the construction of the Bashu cultural tourism corridor. Realistic. (Author: Chen Qian; Editor: Cao Xuewen)

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