Zhang Jie, a special dean of Ningbo University Ange University Joint College: Marine tourism and Ningbo urban relations will become closer and closer

On July 13, the "2022 Asian Marine Tourism Development Conference" was held in Ningbo City, Zhejiang Province, China. The theme of the conference with the theme of "Promoting the Development of Asian Development and Sharing Marine Economy" has established a platform for marine tourism exchanges and cooperation in Asian countries. Marine tourism experts and scholars provide suggestions for the sustainable development of Asian marine tourism. Ningbo, which is "ancient and modern and the world of Hong Kong", has been an important port city since ancient times, with a long marine culture. Zhang Jie, a special dean of Ningbo University Ang Hot University and a professor at the School of Geography and Marine Sciences of Nanjing University, said in an interview with reporters that the relationship between marine tourism and Ningbo City will become closer and closer in the future.

Reporter: As the intersection of the cultural heritage of the Grand Canal and the Maritime Silk Road, what are the unique advantages of developing marine tourism?

Zhang Jie: From the perspective of marine tourism and cities, Ningbo, Ningbo has a long history and culture. The Grand Canal is an important lifeblood of the ancient Chinese economy. In fact, Ningbo, as the earliest opening of China to the outside world, has many historical and cultural factors and economic factors. From this perspective, the unique advantage of Ningbo's development of marine tourism, the long -term accumulation of cultural history is an important aspect.

Reporter: What is the relationship between marine tourism and the urban development of Ningbo?

Zhang Jie: Ningbo is a marine city, but in the past, the image of marine cities was not very clear, not very significant, so further optimization and improvement needed. Many marine tourism resources are worth developing. During the "Fourteenth Five -Year Plan" period, the Ningbo Municipal Government was advancing the marine industry, marine culture, and marine tourism. Including some large projects, such as the construction of the space launch base, it may become a very good tourism resources in the future. It has the potential to attract the majority of tourists to visit. From the recent promotion of the Ningbo Marine Central City Strategy, I think Ningbo, as a coastal city, has a closer and closer relationship between marine tourism and cities in the future, and is an important aspect of integrated development.

Reporter: How does Ningbo create high -quality marine tourism destinations and provide tourists with high -quality, safe and sustainable marine leisure tourism products?

Zhang Jie: Ningbo's tourism product spectrum is very diverse. Traditional products such as Buddhist culture and Tianyi Pavilion are well -known in the country. From the perspective of marine tourism, marine tourism products have attracted more and more young people. Its vibrant experience is very attractive to young people. Recently, Ningbo has continuously launched a series of marine tourism products suitable for young people. In addition, after the integration of cultural tourism, some fishing villages in Binhai have made some new cultural landscapes. More and more marine tourism products have entered Ningbo's tourism product spectrum. In the future, Ningbo's marine tourism will be a diversified advancement.

Ningbo Zhoushan Port is the largest port of cargo throughout the world for 13 years and is a business card in Ningbo. How to tap its travel attributes is worthy of attention.

Promote the research and development of marine tourism products, strengthen brand building, and increase popularity, which not only affects Ningbo's tourism industry, but also has greater the significance and value of improving the popularity and soft power of Ningbo's own cities. From this perspective, the concept of jumping out of the tourism industry can expand a small problem. The value of Ningbo Marine Tourism is here. The shape of the image of the city and the improvement of the soft power provide a greater space for Ningbo's future development.

Reporter: In the future, what aspects should I pay attention to the integration and development of Ningbo City Tourism?

Zhang Jie: One of the most important aspects is to further optimize the tourism image or image. From the perspective of tourism professional, we call destinations. In general, it is a problem similar to the image of the city. So far, unlike Binhai cities such as Xiamen, Qingdao, Dalian, Ningbo's main urban area, the main tourist roads, and not too many access to the sea. It is difficult for public tourists to experience the close contact with Ningbo City and the coastal. The image of the Ningbo marine city is formed, and the image of port cities is also difficult to have figurative and characteristic landscapes.

Cities are with the sea, this is some jobs that must be done. As an image of a marine city, Ningbo is not deep among the public, and it will be optimized and improved in this regard in the future. In particular, the construction of coastal landscapes that emphasize some characteristic and landmarks must be built. Strengthening the connection between urban and urban areas and the ocean, the connection between fishing villages, and the construction of coastal tourism node landscapes are also very important. In addition to the construction of hardware, at the same time, through tourism marketing, the image of Ningbo marine city in the eyes of the public is constructed to form a good tourist destination. The image of the ocean is the image of the coastal city. The construction of the image promotes everyone's longing for Ningbo marine tourism destinations.

(The picture is provided by the activity party)

Reporter: Zhang Ying

Editor -in -chief: Li Yang

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