Focus on the travel of the brigade to travel to Pu'er 丨 a green leaf travel painting is just a new picture of the tea brigade integrates

Yunnan Pu'er is famous for tea and is named by tea. In recent years, Pu'er City has been based on its own advantages and continued to promote the integrated development of tea travel. With "a green leaf travel", the new picture of tea brigade integrates new pictures, helping the countryside to revitalize steadily.

"Tea Fragrance" Youyou attracted customers to visit Tea Garden Traveling

One bud, one leaf, one fragrance, one person and a basket of tea are busy. Each year Yurun Qianshan's tea picking seasons, tea mountains and tea manor in Pu'er to seize opportunities, give full play to the advantages of ecological resources, combine the development of the tea industry with cultural tourism, and launch the tea and meals with all the color and fragrance. The rural teahouse, a unique tea garden homestay ... The beautiful picture of "tea fragrance attracts customers" is expanded slowly on the Pu'er land.

During the spring tea picking period, there are endless streams of tourists in Lushan Village, Yunxian Township, Simao District, and the "Guanshan 1919" spring tea brand is very popular. Lushan Village relies on the natural scenery of "Yidong, Yishan, One Peak, Yiyan" of Dalu Mountain, carefully planned the tea travel leisure boutique line to create a demonstration site for the rural rejuvenation of Lushan Village- "Guanshan 1919" tasting experience center, and Combining tourist attractions with the tea garden leisure and sightseeing, allowing passengers to experience Pu'er tea culture in rural leisure. By improving tourism infrastructure such as water, electricity, and roads, Lushan Village has been built into a tourist destination integrating leisure, entertainment, accommodation, and sightseeing, and well -known rural tourist attractions in Simao District.

As a tea manor of the French Wine Manor Park to build the base into a "experiential", the tea garden tourism of the Punda Longsheng Organic Tea theme Park is also very popular. The manor integrates the cultural functions, ecological functions, product functions, and tourism and leisure functions of modern tea industry. It has taken a characteristic road to a "tea area change scenic area, tea garden change park". In addition to the entire process of participating in organic tea picking and processing, the manor is also equipped with facilities such as rainbow slide, cliff autumn, tea gardens, and multi -person online red bridges. , Exciting leisure and entertainment projects.

"Tea Fun" Cultural and Creative is favored by cross -border union more "with fan"

In recent years, Pu'er City has actively explored the research and development of regional and ethnic tourism products. Pu'er Cultural and Tourism Bureau jointly launched the cultural and creative products such as Pu'er tea records launched by the "You Yunnan" platform to convey the Pu'er cultural travel elements with fresh and agile design. Once released, it captured the "heart" of many tourists. Zhenyu Black Tao has become the popular Pu'er tea storage, wake -up and aging container for many tea guests with its good breathability, light absorption and storage. When the unique non -heritage pottery and Pu'er tea were encountered on the ancient trail, they collided with a very fit "cross -border" cultural and creative product -black pottery tea machine.

(Pu'er Tea Records)

(Black pottery tea vessels)

With the emergence of more and more Pu'er tea cultural and creative products, the Pu'er traditional tea industry has been further extended, complementary to the local heavy national cultural advantages, and the supply of related tourism products has also been effectively connected. New and practical black pottery tea boxes, Pu'er tea Chenxiang pots, Yi embroidery tea bags and other products have gradually appeared on international trade platforms such as the South Expo and the International Tourism Fair, leading non -heritage culture and tea culture to all directions. "Tea Culture" cultural tourism products have become memory points carrying non -heritage culture and the "new business card" of Pu'er tourism image.

(Dai Jin Tea State)

(Black pottery hands pinch the small elephant: decoration, fragrant insertion, tea pet)

In September 2021, the first non -heritage living room in Yunnan Province landed in Pu'er. Cultural and creative products such as tea sets, tea pets, tea music, tea embroidery and other cultural and creative products were fully displayed. Comprehensive places for experience and leisure consumption. After a long period of exploration, the Pu'er Non -Heritage Pentalon Study launched products such as horse gang silverware, black pottery hands, and Dai brocade tea tables. It integrates artistic, ornamental, and practicality, highlighting the artistic personality of Pu'er non -heritage. The integration and development of Pu'er tea culture and non -heritage culture is establishing an industrialized, branded, and characteristic Pu'er Cultural and Creative Industry.

Tea Travel Line scenery is good, healthy and casual, "health" also "nourish"

In May of this year, the Ministry of Culture and Tourism released 113 "Village Four Available Scenery -Chunshengxia Changshang Wan Xiu Xiu" national rural tourism boutique line. One of the 3 on the list of Yunnan Province. This line integrates industrial tourism, culture, sports, recreation, natural ecological landscape, and biological diversity. Visitors can re -take the tea and horse ancient roads to experience tea culture, biodiversity protection and tourism, and focus on the high degree of purity, purity of the natural environment, and The harmonious symbiosis of humans and animals, the protection and inheritance of local culture, and enjoy the integrated forest tourism recreation experience.

(Yixiang Mountain Half Mountain Hotel)

For a long time, the Pu'er Cultural and Tourism Bureau has actively integrated tea travel resources and launched a series of boutique tea travel routes for tea science, ancient road experience, tea performance, tea picking, handmade production, research game, industrial tourism and other projects. The journey of "Pu'er Tea Ancestors Finding the Roots", connects the tea -horse town on the ancient tea horse road, can explore the birthplace of the ancient world tea trees; Mist, walking ancient roads, visiting ancient towns, listening to the ranging horse ringtone on the ancient tea horse's ancient road ... One by one with Pu'er tea culture as a immersive tea travel line, it opened a novel and interesting "tea tour" for the majority of tourists. Experience.

As well as

(Chama Ancient City Tourist Town)

Pu'er tea culture, national culture and tea -horse ancient road culture are important cultural endowments of Pu'er.At present, Pu'er is solidly promoting the construction of Jingmai Shan's application, Pu'er Tea Museum and Pu'er Tea Trading Center, build a platform for historic display and active presentation of Pu'er tea, and build a new engine for the integration of tea brigade.Create a group of high -end boutique "tea -horse" tourism routes around Pu'er tea culture. It has plays an important role in improving the grade of Pu'er's tourism and promoting a long and long history of tea and horses.(Jingmai Mountain)

Cultural Tourism Head Firing Media Reporter Zhu Zhengwen

Pu'er Daily, Simao District Party Committee Propaganda Department, Culture and Tourism Bureau of Simao District, Pu'er African Heritage Laboratory, Zihan, Dai Yan, Xu Jun confession map

Editor Liu Rongshan

Review Li Wennu

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