With the blessing of new elements such as the Yuan Universe and Digital IP, what are the new gameplay of red tourism?

Entering July, the summer tourist peak season kicked off, and the red tourism market also heated significantly.

According to the data of the Ministry of Culture and Tourism, during the "Thirteenth Five -Year Plan" period, the number of red tourism tourists has increased steadily, maintaining a market share of more than 11%in the domestic tourism market; since entering the "Fourteenth Five -Year Plan" "Industry Development Plan" is an important part of vigorously developing red tourism as a improvement of tourism product supply system, which effectively improves the standardized development level of red tourism.

What is the trend of this year's red tourism? "Red July" superimposed the peak of summer tourism. Is the destination for red tourism is expected to usher in a strong passenger flow? With the blessing of new elements such as the Yuan universe and digital IP, what new gameplay will red tourism produce?

Red tourism presents the trend of localization

In recent years, the red tourism market has developed rapidly, and more and more consumers participating in red tourism.

Red tourism tends to be localized and younger. According to the Tuniu data, this year's "May Day" holiday, red tourism has become one of the hottest themes of local travel and surrounding tourists. The revolutionary site, revolutionary historical memorial hall, and the former residence of great men in front of the house have attracted a large number of tourists. As the prevention and control of the new coronary pneumonia's epidemic continues to improve and the travel policies of various places have gradually relaxed, and cross -provincial tourism has been opened one after another. In June, the number of domestic red tourism tourists increased by more than 400%year -on -May. Recently, under the dual blessing of multiple favorable policies and demand recovery, the consumption enthusiasm of users' red tourism has continued to heat up.

Thanks to the continuous deepening of patriotism education and revolutionary inheritance education, and the increasing prosperity of the national tide culture, the proportion of young people and parent -child families participating in red tourism has increased significantly. As far as the first half of this year, among Tuniu's pre -booking users of red tourism products, users who are under 35 years of age account for more than 70%; in terms of user customer bases, parent -child families account for nearly 40%. Red tourism has become many young young people. New normal for people and parent -child families to travel on vacation.

According to Wang Jinwei, an associate professor at the School of Tourism Science, Beijing Second Foreign Languages, the post -80s and post -90s have gradually become the main force of the tourism market, especially their enthusiasm for red tourism. On the one hand, with the innovation and development of the red tourism model, the attractiveness of red tourism to young people has continued to increase, and the red tourism market has shown a trend of youth. On the other hand, the red history and the red spirit carried by red tourism have very Strong education, more and more parents are willing to take their children to participate in red tourism.

Zhao Ting from Taiyuan, Shanxi is such a parent. He told the China City Daily reporter: "Just take the summer vacation of the child and take her to the Memorial Hall of Peng Zhen and the old site of the Taiyuan Branch of the Communist Party of China. While remembering the martyrs, I also hope that the child can understand how to cherish the happy life of the next time. In the future, in the future, in the future, in the future Can love the party more and love the country. "

It is reported that the old site of Peng Zhen and the former Taiyuan branch of the Communist Party of China is located on the side of Wenyu Hunan in Wenying Park, Taiyuan City. The memorial hall covers an area of ​​6,866 square meters and a building area of ​​5656 square meters. There are 1 main building with three main buildings with an area of ​​3556 square meters. And the permanent exhibition hall such as the History Display of the Communist Party of China in Shanxi.

Featured Red Tourism Line Attraction

In the first half of this year, the domestic new crown pneumonia's epidemic sentiment showed that it was emitting, multiple, and emergency, which greatly affected the recovery of the domestic tourism industry. Today, the previous traditional summer tourism season, and the administrative unit of the "fuse" policy of cross -provincial tourism has been adjusted from provinces (autonomous regions, municipalities) to counties (cities, districts, flags) and districts (counties) in municipalities. In the new stage, coupled with the announcement of a series of favorable policies such as the "Star Number" mark of the communication itinerary card, all tourist destinations and travel agencies are checked, with a view to the first month of the third quarter.

"From June this year, we will continue to integrate red tourism resources, integrate more tourism elements and cultural elements in the theme lines, so that red tourism products are more diversified." China Travel (Shanxi) International Travel Service Co., Ltd. According to the manager Ma Qiaoli, at present, its travel agency has launched a number of lines mainly based on "red+experience", including finding red memories -the 2 -day tour of Taihang Spirit, looking for red memories -Lu Liang Spirit 1 -day Tour and other products. In just one week, Nearly 400 people have been consulted and signed up.

In order to develop the red tourism market, Shanxi Pacific International Travel Agency launched a number of red tourism 3 -day tour products. The line covers Yangquan, Zuoquan, Wuxiang, Pingshun, Licheng, Lingqiu and other cities and counties. Yadong, Madian Eighth Route Army Headquarters Memorial Hall, Pingxing Guan Dajie Memorial Hall, and Tongtianxia, ​​Dayang Ancient Town, Tibetan Mountain, Dazhen Ancient Village, Wang Mangling, etc. are popular with tourists. Liu Feng, deputy general manager of the travel agency, said that in recent years, Shanxi tourism infrastructure has been continuously improved. In addition, the use of scene short dramas and immersive real -life performing arts has added a lot of new ideas to the red tourism market, and at the same time, it has also led to increasingly and more and more Many young people fall in love with a red journey. "Incorporating unique elements such as natural scenery and humanistic feelings in the red tourism route can make red education in mind and have better results." Liu Feng said.

Tang Shiyuan, an expert in party and government education experts and the chief researcher of the Digital Research Institute in the Times Digital Research Institute, predicted in an interview with the China City Newspaper reporter that with the improvement of the prevention and control situation of the epidemic situation across the country, and this year's normalization of party history The blessing of major moments such as the 95th anniversary of the founding of the army, the 25th anniversary of the return of Hong Kong, and the 20th National Congress of the Communist Party of China may usher in a strong passenger flow. Advanced scientific and technological means to build new scenes

In recent years, the combination of red tourism with film and television works and popular IPs has cleverly created new cultural and creative new cultural and creatives that young people are interested in, and gradually become an effective way to stimulate market vitality in traditional red scenic spots.

At the same time, with the advent of the Yuan universe and the 5G era, the empowerment of technology has also injected fresh vitality into the development of red tourism. Tang Shiyuan pointed out that with the continuous empowerment and deepening of technology, red tourism will develop more experience, scenario, and online and offline integration. At present, preliminary experience halls, brand cultural products, etc. have been established in many places, which is of great value and significance for red tourism to deeply integrate practice. After all, what the current market needs is a product that can truly help practice, rather than a product that is a horse -seeking style.

China City Daily reporters learned from Tuniu that during the development of red tourism products, Tuniu introduced an immersive travel experience by introducing elements such as cultural and creative, performing arts, film and television IPs, and further promoting red tourism in interaction, participation, and experience. Optimize and upgrade, give full play to the ideological and educational function of red tourism, and let the participating users learn to travel and move. For example, "Guizhou Zunyi Site -Lou Shanguan -Gouba Conference -Maotai Town 5" lines organically combine red attractions, experiential teaching, scenario simulation and other elements, so that parent -child families participating in the travel are wearing red military uniforms, and through red military uniforms, and through red military uniforms, Singing the Red Army song, eating and bitter rice, simulation of re -walking the Long March, etc. to relive the red journey, remember the glorious years.

Yuan Shuai, deputy secretary -general of the China Cultural Management Association Rural Revitalization and Construction Committee, admits in an interview with the China Urban Daily reporter that in the future, VR red research and VR red tourism will make red culture education changes with advanced scientific and technological means. Advanced technologies can spread and popularize the spread of red culture, from traditional enterprises and institutions to more vast people, and rely on immersive audiovisual effects to allow red culture education to reach people's hearts.

VR virtual reality has risen in the 20th century and is known as the "next Internet center." Yuan Shuai further pointed out that combining red research, red tourism, and VR panoramic interactive technology can display the most beautiful strugglers, the study experience of the era model, work course, poverty alleviation diary, and various advanced deeds. With the help of VR technology to create a science and technology red research and education exhibition hall, it has subverted the traditional party building education ideas — follow the pace of the times, and transform the traditional party history learning and education into an interactive experience education model, which can better satisfy the pursuit of shock, Feelings of immersive experience. At the same time, VR red research and VR red tourism are expected to become a new trend of party building work and red culture in the new period. "Red culture is positive and advanced. It contains a rich revolutionary spirit and a thick historical and cultural connotation. It is an important cultural resource for the party and the country. VR Red Studies adopt an innovative form as a carrier to interpret and spread red stories and spirit. Especially for young people who are most needed for red culture today, it will play an important role in cleaning the soul. "Yuan Shuai said Essence

■ China City News Reporter: Zhang Yaxin

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