Hunan accommodation industry innovation products welcomes summer summer

On June 29, the Ministry of Industry and Information Technology announced the cancellation of the "Star Number" mark of the communications card, which was a stimulant for the summer tourism market. Taking the Changsha Tourism Hotel industry as an example, on July 10, the reporter learned from the Changsha Tourism Hotel Association that in order to attract tourists to stay, the major tourist hotels in Changsha rely on technology forces to facilitate tourists to accommodate, rely on new media platforms The unique eye -catching activities are held offline, adding firewood to the summer market. At present, the guest rooms in Changsha Tourism Hotel reached about 80%, and the market is gradually recovering.

New Technology Tim Lottery New Experience

By paying attention to the hotel's public account, registering identity information at the entrance, entering the face recognition information, you can directly book the hotel room on your mobile phone, and you can also choose your favorite room type and room. Enter the elevator and reach the room directly. The total control switch of the room is automatically power -on. In addition, there are robot services, brushing your face, breakfast, and checkout of the follow -up ... On July 9th, at the Changsha Yannianyang Lake Park Hotel, the reporter experienced a full digital passenger control of completely "zero contact" New way to check in.

Peng Yuxiang, general manager of the hotel, introduced the hotel's smart check -in system in detail: "This is the first of the more than 10 branches of Hunan Yannian Hotel Co., Ltd. to use this smart system, and it will also be popularized to the newly -built branches in the future. . The reason why it took more than 1 million yuan to build a full digital passenger control check -in system was to give tourists a novel way of check -in. In 2021, hotel business was very popular with young tourists. Temporarily close this link directly. Tourists must register information about epidemic prevention in the front desk before enjoying the convenience of face recognition. "

Peng Yuxiang introduced that, as the only fully intelligent, panoramic pure wetland ecological high -end boutique hotel at the current Changsha, since the summer, 160 rooms have been full of 160 rooms.

The reporter learned that in the past few years, the major tourist restaurants in Hunan have worked hard to practice internal skills, improve hardware, and create a new intelligent check -in new experience. Smart check -in aircraft, smart speakers, robots, etc. have become many The standard of the hotel.

On June 16th, at Changsha Station of the 2022 Global Brigade Intelligence Forum (DIC) held at the Changsha Hotel in Changsha, Luo Jianghua, President of Li Cheng and a hotel management group, believes that in the future, intelligentization will become the standard of hotels. From the perspective of investors, intelligent solution is the input -output ratio of the hotel. While reducing the cost of labor through intelligent controls, it will improve the efficiency of hotel operation. From the perspective of consumers, intelligence has become part of daily life, which is convenient and efficient and can enhance its sense of experience in the hotel.

Make good use of the platform to attract young customers

Douyin and other platforms have changed people's lifestyle to a certain extent. Through big data analysis, the transformation of people looking for goods from people to goods is realized. According to the tourists' own hobbies, Douyin will vote for some of the good travel to part of the favorite travel. People recommend various scenic spots, hotels, hostels and other cultural tourism products.

"Fifth Valley", as a well -known homestay brand in Hunan, has hundreds of thousands of fans on the Douyin platform. The person in charge introduced that it has not been sold on other clients for a long time. "On the one hand, the commission of various platforms is constant, and on the other hand, the price given by the platform is likely to disrupt the market. We now open accounts on Douyin, live broadcast, sell landscapes, and create net red homestays. The effect is very good. The effect is very good. Every weekend, the room will be sold out. "

Douyin with 600 million days has become a must -have place for hotels to obtain traffic. In recent years, in addition to boutique homestays, mid -to -high -end hotels have also started to invest a lot in Douyin.

As a resort hotel, the boundless swimming pools, hot springs, and mountain homestays of Mangshan Forest Hotel, Luzhou, Hunan are all scenes that make Douyin users shine. Yuan Dapeng, deputy general manager of Mangshan Forest Hot Spring, introduced that in the era of traffic, in order to meet the needs of users, Mangshan Forest Hot Spring Hotel is "going to hotelization" in marketing and trying to presented in the form of scene vacations. Whether hotel products can obtain market recognition need to meet one equivalent, that is, hotel side scenes+services+content = user time+cost = mood+memory+experience. "The former is the transaction exchange process. Later is the starting point of evaluation and repurchase decisions. Whether value exchange and evaluation feedback are equal, and it determines whether the equivalence is established.

According to reports, since the construction of the Douyin account in 2018, as of now, Mangshan Forest Hot Spring Hotel has formed two official accounts and N amateur account matrix mode in Douyin, with a total of more than 2 million fans. Yuan Dapeng said: "The total transaction volume of the recent live broadcast has reached 500,000 yuan. However, due to the epidemic, the current value sales rate of tourism products is not high, only 50%, and the current summer will be improved. In addition, as The addition of Douyin group purchase functions, more and more group buyers and goods are involved. I believe that through short video platforms such as Douyin, the purchasing power released by the hotel will be greater. "

In addition to the Douyin platform, in June of this year, the Changsha Shuntian Kobasky Hotel made two live broadcasts on the WeChat public account. Five digits. In the future, we will also consider interacting with customer fans through this way. "

Business extension Promote rapid recovery

Tongcheng travel shows that after the "Star Number" labeling of the communication stroke card, the number of hotel search in the country increased by 220%compared with the same period the day before. In Changsha, in order to attract more tourists to stay in, various tourist hotels actively planned offline activities to shape brands, enhance attraction and improve gold absorption.

On July 8th, the Golden Leaf Shennong Hotel Hunan Launter Hotel launched a special event activity to launch five major courtesses for college entrance examination candidates and middle school candidates. Essence

After seeing the tweet, Changsha college entrance examination candidate Xiao Li immediately told his parents that parents set a banquet at the hotel. "Every 3 points can be equivalent to 1 yuan in cash. While obtaining the discount, we also celebrate the good results of the children's college entrance examination again."

On July 6th, the Herbon Hotel in Liuyang and related tourism companies cooperated with related tourism companies to start a trip to red party building and parent -child journey, launching autumn harvest uprising memorial halls, and creating parent -child -themed rooms. Tourists not only live well, but also sing red songs and learn from them. Red culture, open a red journey.

According to the person in charge of Liuyang Hilton Hilton Hotel, after the launch of the line, it attracted a large number of teams and loose guests to experience it. As of now, more than 160 rooms were sold almost every day, especially this weekend just passed. Sell ​​173 rooms. "The red party building guild will keep doing it, and it will further optimize and supplement line products."

On July 5th, with the holiday marketing of "chasing the wind and chasing the wind, happiness '" in Changsha, the holiday marketing of "Chasing the Wind and Happy'" kicked off. In the state of full room. At the same time, the hotel has built a Tesla charging station, and green environmental protection measures help electric car owners to travel with their own driving.

Entering July, the activities of major hotels in Changsha appeared like mushrooms. The person in charge of the Hunan Tourism Hotel Association introduced that good information such as the itinerary to the stars, the opening of the tourism line, and the shortage of the isolation time are stimulating the rapid recovery of the cultural tourism market. The hotel industry actively planned offline activities, and launched various preferential measures to attract tourists to stay, which is conducive to reshaping the brand of tourist hotels and improving the consumption potential of tourist hotels. Judging from the current market feedback, this summer, the Hunan accommodation market will be more hot. (Author: Reporter Gao Hui; Editor: Cao Xuewen)

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