Cold thinking behind the "Tide Free Tide" of the tourist attraction

Summer is a traditional tourist season. In order to stimulate the enthusiasm of people's travel and promote the recovery of the tourism market, a few scenic spots have begun to implement ticket -free policies, opened the door to welcome tourists, and then more and more scenic spots are followed up. In the end, the scenic area is formed nationwide. "Ticket -free boom". After the implementation of the ticket -free policy, although many scenic spots have risen, they also face greater pressure on revenue and management.

From the perspective of stimulating the tourism market, ticket reduction or preferential policies are undoubtedly one of the most direct and effective measures. For example, on the first day of ticket -free tickets in Laoshan Scenic Area, the number of reservations for entering the mountains was 4604, which was more than 6 times the day before the implementation of ticket -free measures; since the ticket -free ticket exemption in the Huashan Scenic Area, the number of ticket orders in Ctrip.com increased by 278%month -on -month; the Zhangjiajie country The cumulative sales of 0 yuan tickets in the park have been sold nearly 4,000. Since June, the number of ticket orders has increased by 667%month -on -month.

From the perspective of tourists, the ticket -free policy in the scenic area is naturally more good. However, for many scenic spots, the explosive growth of passenger flow after avoiding tickets is exempted. The scenic spots have made money through other operating projects, including accommodation, catering, and entertainment facilities. In addition, free tickets for scenic spots have also led tourists to travel, allowing various industries in the tourism -related industry chain to restore vitality, and the role of the local economy is very obvious. It also means that in the scenic area exemption model, it is not only a win -win situation between the scenic area and tourists, but also a win -win situation for many parties.

However, we must see that some scenic spots with relatively large scale, strong comprehensive strength, and rich tourism product projects can give up the income of tickets through a similar way of selling and selling. However, for the small and medium -sized scenic spots with strong ticket dependence and lack of competitive tourism, the situation is more passive under the free ticket boom in the scenic area.

If such scenic spots are not exempted, there will be fewer and fewer passenger flow. If you are free of votes, there is almost no source of income. What's more, after free tickets, the cost of maintaining the operation of the scenic area will only be more, and the capital chain will become more stretched. Therefore, in the face of the votes free of votes in domestic scenic spots, we cannot see only the benefits to tourists, but ignore the unfavorable side of some scenic spots. For some small and medium -sized scenic spots, it is recommended not to force the follow -up votes, and local governments must also strengthen financial subsidies.

The most important thing is that such scenic spots must fully recognize their unfavorable position in market competition, and enhance competitiveness through measures such as enriching tourism products, increasing tourism projects, and carrying out differentiated operations. After all, from the long run, getting rid of ticket dependence is the trend of tourism development. It can be said that the epidemic has made many scenic spots previewing tickets for free tickets and preferential policies, and saw the possibility of long -term tickets for long -term tickets for long -term tickets. (Author: Yuan Guangkuo; Editor: Cao Xuewen)

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