Welcome to the Capital Travel | Kunming: The high -quality development of science and technology empowering the cultural tourism industry

On July 13th, the second release of the 2022 China International Tourism Fair series of press conferences -Kunming, Yuxi, Chu Xiongzhou, Honghe Prefecture's special press conference was held in the Haiji Hall. The reporter learned from the conference that at the current and future period, the direction of the development of the cultural and tourism industry in Kunming is to vigorously develop smart tourism, and to interpret Kunming's natural style, human history and social heritage through digital methods, and strive to make tourists coming in Kunming be fully able Experience Kunming's beautiful natural scenery and long historical and cultural landscape.

According to Wang Xun, deputy mayor of the People's Government of Kunming City, the tourism industry, as a pillar industry in Kunming, digital empowerment has become a highlight of the recovery of the tourism industry in Kunming, and also provides a new development opportunity for the Wenwen travel industry.

In terms of empowering the upgrading of tourism consumption, Kunming City will transform cultural resources into tourism products and business formats by further excavating and integrating historical and cultural resources. Create night tourism products such as slow mobile line and water view night scenes, explore and promote the work of "Lighting Night Museum", and increase the operation of museum operations, create an immersive tour experience space such as Cuhu Lake Night Tour Show, Light Show The time for sightseeing to enhance the experience of tourists. Gives digital exhibitions, interactive contents of the special museum through scientific and technological means, innovate and extend the form of the museum exhibition, fully release the value of cultural heritage, and provide tourists with rich, diverse and convenient online and offline tourism consumption experiences through intelligent and technical applications. , Further drive the development of the tourism industry in Kunming.

In terms of empowering the development of new products and the layout of new industries, Kunming actively supports and promotes the latest science and technology into the cultural tourism industry, enhances the value of tourism landscape through intelligent and latest acoustic and optoelectronics technology, continues to build high A -level scenic spots, shapes to shape Personalized and recognizable world -class super tourism IPs, improve the quality and level of tourism products, and promote Kunming's transformation from a tourist destination in tourism. Next, Kunming City will focus on creating a "6+1" product portfolio around the Dianchi Lake area. One is to create a Yunnan cultural theme IP tourist product and use new technology to create the Shizhai Mountain National Archaeological Grand Site Park; Big tourism IP, by restoring cultural parks such as Zheng He and Nie Er, reproduced the historical landscape of the Grand View Tower Changlian and the old eight views of Dianchi Lake to create a tourist route around the Dianchi Lake. The third is to create the theme IP tourist product of the Spring City Flower Capital, and use a new generation of sound -optical technology technology to create flowers and ecological tourism punching places to allow tourists to experience the infinite charm of viewing flowers, eating flowers, buying flowers, and playing flowers; Tourism products, packaging planning a series of large -scale health events with international influence; Fifth, to create a modern cultural tourism industry theme IP tourism product, it focuses on promoting modern theme amusement projects such as Paramount Film and Television theme park, the Southeast Asian Art Exhibition Cluster of the Central Academy of Fine Arts ; Sixth, build a large -scale performing arts IP tourism product with the theme of Dianchi Culture, focusing on planning and implementing large national performing arts in Yunnan Ethnic Village, Zhenghe's underworld, optical and photovoltaic, and immersed theme performances, promote the Spring City International Art Center project, and make Dianchi Lake become Kunming tourism The biggest IP.

In terms of improving the improvement of tourism public services and governance capabilities, Kunming is mainly to enrich and innovate the supply of tourism public services. Through big data monitoring, limited public resources can be optimized to allocate. "Internet+tourism" is becoming a new trend of tourism change. The government's industry supervision and public service capabilities must have new changes. Kunming is building a tourism modernized governance system through intelligent efforts, and provides support for the supervision of the tourism industry through process supervision and data collection. Kunming has built a digital tourism supervision service platform and a comprehensive tourism scheduling command system, which has realized online signing of tourism electronic contracts, online sales of tourism insurance, real -time supervision of tourism itinerary, dynamic submission of integrity evaluation, tourism complaint No. 1 and tourism return. The retired management goal provides a rest assured and safe tourist environment for all guests who come to Kunming.

Wang Xun said that in accordance with the relevant requirements of the high -quality development of tourism in Kunming, leading the transformation and upgrading of the tourism industry with the integration of cultural tourism and the new format, Kunming will continue to promote the construction of the "five batches" project, that is, to "improve a batch of traditional scenic spots Smart experience levels, renovation of a group of scenic spots with low grade, low tourist experience, newly built a number of international attractive modern comprehensive format projects, planning and reserving a number of emerging tourism projects, and reserve a group of investment promotion projects. " At the same time, the application of new media technology to do a good job of smart tourism, give play to the efficient and fast information dissemination effect, and better interpret the local natural style, humanities history and social heritage through digitization. Efforts to allow tourists to come to Kunming can fully experience the beautiful natural scenery and long historical and cultural landscape of Kunming, so that tourism will benefit the long -term development of the local and the high -quality development of the tourism industry itself.

Yang Mingjun, secretary of the party group and director of the Kunming Culture and Tourism Bureau, said in response to reporters that the key core of the development of the cultural and tourism industry in Kunming is the product. Kunming will build a group of good projects and large projects through science and technology to achieve other tourism The differentiated competition in the city must do everything possible to avoid similarities, find differentiation, make personalized specialized products, and strive to make Kunming a distribution center and destination.

Through modern technology and technology, Kunming's cultural tourism resources are activated. For example, there are many things in the museum, which are displayed in an exhibition. In the next round of transformation, Kunming will introduce immersive experiences in museums and libraries such as museums and libraries. In addition, Kunming also needs to be online and offline through science and technology empowering the line and offline, so that the special products, tourism crafts, cultural and creative products such as tourism, and cultural and creative products of Baixian can be used to achieve the best products, the best quality, the lowest price, and the strongest guarantee. Kunming wants to tell the story that happened by the Dianchi Lake, the story of Yangzong seaside, and the story of Shilin, to achieve a good drama, increase attractiveness, and increase highlights and selling points. In the process of creating the theme IP of Dianchi Lake, Kunming must use the surrounding high -quality tourism resources to make good use of it, so that the Dianchi Lake will continue to be beautiful and bright, and show the beautiful side of the village along the lake through the method of empowering technology. Human stories such as hump route around Dianchi, Nie Er Music, Liang Wang Story, and Zheng He goes to the West through science and technology can be displayed to achieve sustainable and high -quality development of Dianchi Lake. Kunming will continue to work hard to take the east wind empowerment of science and technology, and strive to achieve the high -quality development of Kunming Cultural Tourism. Cultural Tourism Head Firing Media Reporter Li Hang Yang Lan Lanwen

Zhang Yongqiang map

Editor Gong Yidan

Review Ma Yonghu

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