2022 Zhejiang Cultural Tourism Consumption Season Starts Light on Wenzhou Cultural Tourism New Consumption

Wenzhou Minjiang Road Guangying Terminal "Yue Ye more beautiful"

"Go to Minjiang Road, I heard that the night view of the light and shadow pier there is beautiful, popular, and super fun!", "Yes! Yes! There are many iron box shops and trunk stalls on the side of the light and shadow pier. Can be Amoy ". Since the beginning of the summer, "Minjiang Road", "Light and Shadow Wharf", "Blue Light Market", "Night Traveling Nanxi", "Leeper Night Market", etc., have become keywords for the heating of young people in Wenzhou. On July 10, the reporter came to the light and shadow pier of Minjiang River. Here people were crowded, and the light and shadow flickered. It extended from the light and shadow pier to the east. Wen Run's State "Night Tour more beautiful.

Light and Shadow Wharf 1

A launching ceremony, ignite one place for night cultural tourism consumption

On June 25 this year, the 2022 Zhejiang Cultural and Tourism Consumption Season (summer) event was launched in Guangying Terminal, Minjiang Road, Lucheng District, Wenzhou City. It will work with Nighty Tour and other night cultural experience projects. The market "Yecheng • The Most Wenzhou" market opened from June 25 to 27. At 7 o'clock every night, the Song Yun'er Wind Exhibition, Shan Haiyi Feast, Blind Box Le Sky, Summer Blog, and Weekend Party Equalism were Theme plate. The content brings together traditional non -heritage art exhibition interaction, star hotel promotion, treasure trunk and cultural tourism blind box surprises, etc., to create a night tour space that integrates, experience, and consumption for Wenzhou citizens and tourists. The three -day event condensed high popularity. Many citizens and young groups gathered at this time to punch in and leisure. It is unexpected that after the event, the popularity is still very high every night. The original recruitment of the invited operating booth will leave themselves to continue their operations after the expiration of the invitation. Citizens and tourists also buy it. Hot. On the 29th, the owner promoted the unintegral of the night market of the light and shadow pier in the light and shadow pier of Minjiang Road because of the potential guidance, and also gathered to create the IP of the 1.8 block of the Iron Box. The launching ceremony of the province's cultural and tourism consumption season (summer) successfully ignited the new explosion of Wenzhou Yewen Tourism Consumption. Romantic night entertainment, fashion night purchase, light food night taste, and happy night shopping, which enriches Wenzhou's night consumption format, constitutes a new scene of Wenzhou Cultural Tourism Consumption. The Xiajiang Road Guangying Terminal of Xia Ye has become a popular place for citizens and tourists in the surrounding areas. The night economy and cultural tourism consumption are deeply integrated here. According to statistics, since late June, there have been nearly 30,000 people on the weekend, and the total number of tourists on weekdays is about 200,000.

"Mujiang Night Tour" on the wharf area

An empowerment plan, landing is a new consumer business district

Building a special district of 5.8 kilometers along the Minjiang River is a specific action to speed up the construction of Binjiang Business District for the construction of Binjiang Business District. This is not only "empowerment" for Wenzhou Moonlight Economy's new IP, and the new consumption of Wenzhou Cultural Tourism. To this end, the reporter interviewed Jin Xiaoxu, deputy manager of Wenzhou Chengfu Group Construction Investment Company.

According to reports, the special districts of 5.8 kilometers along the coast of Minjiang River, from the perspective of the development of the "Moonlight Economy" from the perspective of the development of the "Moonlight Economy", aimed at the implementation of the "Minjiang Road to improve the popularity of the Minjiang Road and the secretary of the Wenzhou Municipal Party Committee Liu Xiaotao. "Cousin" requirements. To this end, "Dade Liangxing" was invited to plan a 5.8 -kilometer green belt along the river, and the specific operation was built with the concept of block. There are three major sections in this block, which contains light and shadow pier to Xiangyuan Road's tide play exhibition section, including the small bar around the light and shadow hall of the light and shadow hall. In the past, the vitality movement section, the location from the east of the city balcony to the Taohua Island area.

Performing station is performing "summer wind" popular golden songs

What currently attracts citizens to check in is the tide play exhibition section centered on the light and shadow pier. The entire tide play exhibition section is divided into "four districts and one stage", including four major blocks and performers of the tribal tribe, container cluster, tent stall, "greedy snake" small car tribe. Among them, container clusters are supported by the core format of the neighborhood. They need to be registered and support long -term operation. Why is the light and shadow pier of Minjiang Road so popular this summer and how many small merchants have participated in. In Jin Xiaoxu's view, in addition to the content of content and tide, there are more important reasons for young people to export outdoor exchanges and dating. As a merchant says, they are not the first to make money here. The important thing is to experience a fashion life here and make friends who are like -minded. They run a culture, harvesting life and friends.

The "ground gas" operation of brand hotels

Wenzhou Chengfa Group took the opportunity of the 2022 Zhejiang Cultural and Tourism Consumption Season to "settle" in the "Located" of the Minjiang Guangying Wharf to plan "colorful summer, fun in Zhejiang". And guided by "sports, tide, social networking", deeply integrate the formats such as "food, traveling, purchasing, entertainment, physical, exhibiting, and acting" to create iron boxes that integrate ornamental, experience, consumption, social, and culture. 1.8 Featured neighborhoods, let Wenzhou's night "lighten up", the economy "fires", and citizens "enjoy", bringing "fireworks" and "trendy flavor" to the city, which boosted consumer confidence, released consumer vitality, It enriched the cultural life of citizens.

New formats, new economy, testing the wisdom of managers. As the owner unit, Wenzhou Chengfa Group is currently undergoing dynamic supervision and agglomeration operation of the new business district of the consumer. It plans to achieve the whole year without snoring or heavy samples, making it a "night tour new landmark" that will never end. And "Consumer Consumption Gathering Place". Playing new formats in Chao Play

A new connotation of an experience economy, enriching the new connotation of a city consumption

Wenzhou is a well -known city in the country. This summer, Wenzhou this summer is more lively, dynamic and heated than in previous years. From the formation of Nightwen Consumption Gathering on the Light and Shadow Wharf of Minjiang Road, to the scene of the green lantern market on the banks of Erhai Haitang River; from Nanxi River to launch the theme music tribe every week, to the beach music party to the cave In summer, vitality Wenzhou has become more colorful. At the same time, night tour experience projects such as Minjiang Night Tour, Tanghe Night Painting, Xiaoba Fang Music Cultural and Creative District blossomed all over the city, and Wenzhou instantly became a large gathering place for night cultural tourism consumption. From the city to the village, from the park to the island, the new scenes of cultural tourism consumption have emerged, and the night cultural tourism consumption experience is widely popular. As a result, the city is vibrant, fashionable, romantic, and wonderful. The reporter learned from the Industrial Development Office of Wenzhou Culture, Radio, Film and Television Tourism Bureau that at the end of June, the launching ceremony of the 2022 Zhejiang Cultural Tourism Consumption Season held in Wenzhou had effectively ignited the new consumption of Wenzhou Cultural Tourism, and the night travel economy greatly enriched Wenzhou Cultural Tourism Consumption. Connotation. This summer, the new consumption of Wenzhou Cultural Tourism is bursting in the light and shadow pier in Minjiang Road, thanks to "the time, land and people". Tiantian: Summer is the best node of night travel. The consumption kinetic energy that has been accumulated for a long time has erupted here, which is suitable. Coupled with the high temperature of Wenzhou this year, citizens and tourists prefer to see the river scene in Minjiang Road, blow sea breeze, and taste food. Land: The light and shadow pier is located on the south bank of the Erjiang River. The Dijiang Road is a good place for the citizens. Here you can board the boat to travel at night. You can see the magnificent mountain light show on the other side. The night market is located here, and the reason is reasonable for the instantaneous boiling of the light and shadow pier at Minjiang Road, where is the reason. People: Young groups and parent -child families are the most important people in modern consumption. The fashionable and novel "pocket shops" and "exclusive secret drinks". Attract young groups and parent -child families. At the scene, cheerful children and countless youth figures made this Wenzhou Night Literary Tourism Consumption Gathering place more energetic and exciting.

Iron Box 1.8 Featured neighborhood (part)

Since the end of 2020, Wenzhou has been selected as the first batch of national cultural and tourist consumption pilot cities at the end of 2020, and has taken the "five cities and five highlands" as an important support to vigorously promote the construction of "cultural highlands" and "new consumption highlands". Points, optimize the structure of both ends of the supply and demand of cultural tourism, continue to consolidate the development of the cultural tourism industry, and promote the high -quality development of the cultural tourism industry. This year, the Wenzhou Cultural and Guangzhou Travel Bureau is stimulating the active energy of cultural tourism consumption potential, gathering together to create the cultivation of the night cultural travel IP, enrich the cultural tourism consumption format, create a cultural tourism consumption scenario, and strive to from the "pilot cities" of cultural tourism consumption to "demonstration to demonstration to demonstration "City".

I love night Wenzhou

Lin Xianxiong

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