Why does this cultural tourism conference in Zhejiang Jinhua attract the attention of the three provinces and five places

Reporter Yu Xiaoyu Wang Zhijin intern Li Peilin Sun Yiping

Recently, the 2022 Jinhua Consumer Consumer Season "Xinhua East Line" product launch conference and "Yuan Universe" immersive experience tour activity was held in Jinhua. It is worth mentioning that this conference not only received live broadcasts and reports from many media in the province, but also attracted the attention of Nanjing, Wuxi, Nanchang, Shangrao, Changsha and other places.

Why can a cultural tourism conference be so eye -catching?

Product iterative dry goods are full

Whether a press conference can be popular, the key depends on whether it is full of dry goods. On the cultural tourism industry, it is to see if the cultural tourism products launched are high -quality.

Then, the six "Xinhua East Line" product lines launched at the press conference are definitely bright.

They are: "Landscape Jinhua · Enjoy Tour", "Film and Television Jinhua · Chao Play Tour", "Legendary Jinhua · Explorest Tour", "Internet Red Jinhua · Pickup Tour", "Leisure Jinhua · Shopping Tour", "Ink Jinhua · Movie Tour ".

Six "Xinhua East Line" product lines have their own focus and play points. While giving full play to the advantages of "one mountain, one city, one water+theme park", they also include high -quality resources in Jinhua counties and cities, allowing tourists to once at once at a time You can experience the different charm of Jinhua Qianshan's different greens and thousands of water.

If the six "Xinhua East Line" product line is a high -quality integration of Jinhua's existing cultural tourism resources, then the "Yuan Universe" experience product is the advance layout of the Jinhua language brigade to the "Yuan Universe" industry.

"Game Rivers and Lakes", "Entering the Daqin", "Fleeing Princess", "Entering the Movie", "Script Killing Self -Awakening", "Playing Water Play", "Fun Studies", "Star Same Food", "Go to Time and Space to Travel", these are Hengdian Film and Television City's "Yuan Cosmic" experience products are integrated with film and television, entertainment, and interaction. It is different from the traditional tourist experience of Malaysian Malaysia. It will bring young people with history, food, and leisure immersive experience.

"Free Tour", "Discount Tour"

A trip that said, in addition to leisure, there is also money. On the 7th, the Ministry of Culture and Tourism issued a notice announced that it resumed travel agencies and online tourism companies to operate tourism, and the tourism business ranked business restarted after more than 8 months. As a product launch conference jointly organized by the 2022 Jinhua Cultural Brigade Consumer Season, the preferential strength is naturally full.

First of all, for the main product, the six "Xinbei East Line Products" line, each line has a price discount ranging from 370 yuan to 790 yuan, and the price of most lines is as low as 50 % off.

Secondly, the 99 yuan Jinhua Tourism annual card policy was released. The content includes four selections of core scenic spots (Jinhua Shuanglong Scenic Area, Panda Pig International Ranch, Wuyi Niutou Mountain Scenic Area, Pan'an Baipo Tan Scenic Area); Jinhua, Pujiang, Wuyi, Yongkang, Lanxi, Dongyang, Pan'an and other places 19 scenic spots in 19 scenic spots in 19 scenic spots Play throughout the year.

Third, the preferential policy of "Jinhua Tour Jinhua" and "Zhejiang people traveling Jinhua" continued until the end of the year. Tour more than 2 toll scenic spots in Jinhua City, and the number of groups is more than 16. The actual consumption of the tickets for each person is more than 40 yuan. The group travel agency is rewarded at the standard of 30 yuan per person. This policy can also participate outside the city. In addition, Jinhua City also comes to Jinhua to travel and accommodes the city's foreign bus groups, high -speed rail groups, and charter teams organized by urban travel agencies. Essence Next, Jinhua also plans to issue a special consumer coupon for 100 million cultural tourism to further stimulate the potential of cultural tourism consumption and promote the recovery of the cultural tourism market.

Fourth, for medical staff to carry out preferential tourism activities, medical staff can play freely to play the tourist scenic spots in Jinhua City for free with valid documents.

In the end, Dongyang, Lanxi, Yiwu and other counties (cities, districts) also introduced relevant preferential support policies for tourism companies and tourists to continuously expand policy dividends.

Help relief and help

At the end of this product conference, many cultural tourism companies have stated that they are full of confidence in the second half of the year.

In the first half of this year, affected by the epidemic, the days of cultural tourism companies were not good. Although the current situation of the local epidemic is gradually getting better, where does their confidence from the second half of the year come from?

Since the spring, the rhythm of the marketing work of the Jinhua Travel Travel has shown a "non -stop" attitude, and the good voice sings frequently. Let's see the following sets of content: In May, the Jinhua Literary Travel officially launched the "Welcome to the Provincial Games and Walking the Ten City" cultural tourism promotion activities. Within 40 days, lead local cultural tourism companies to walk into Hangzhou, Huzhou, Shaoxing, Lishui, and Luzhou In other places, focus on the promotion of Jinhua's "micro -vacation · light travel" cultural tourism boutique, and also do a good job of recuperating and propaganda and docking, so that the concept of "Zhejiang people travels to Jinhua" has been rooted in major cities. In the same month, many domestic popular variety shows "Running" and "Meng Duke" program group gathered Jinhua, and multiple angles showed the wonderful story of Jinhua, a city. In the ancient city scenic area of ​​Jinhua Luzhou, Li Chen, Cai Xukun, Bai Lu, Zhou Shen, Jin Chen, Jin Jing, Yuan Yawei, Ni Hongjie, Song Dandan and other stars endorsed Jinhua, driving passenger traffic with star traffic; The first tourist regional cooperative travel agency industry alliance, Jinli Wenyu Travel Agency Industry Alliance, was established. The industry alliance established at the market level, the four places are strongly united, and the customers will be delivered to each other. It will better connect with the policies of local government departments and overcome time.

Not long ago, the Jinhua Cultural, Radio, Television and Tourism Bureau issued the "Several Measures on Further Stabilizing Economic Growth in the Cultural Tourism Field". The content includes the implementation of the value -added tax retention policy, carrying out the cultural tourism field assistance services, promoting the investment and construction of cultural tourism projects, expanding the scale of cultural tourism consumer markets, increasing the rescue efforts of cultural tourism enterprises, and so on. Since the beginning of this year, Jinhua has fulfilled 169 million yuan in subsidy funds for bailout cultural tourism, with a redemption rate of 60.77%. On the day of the event, the six cities of the four provinces of Jiangsu, Zhejiang, Hunan and Jiangxi jointly advocated that they "jointly build a regional tourism market and promote high -quality development of tourism." At the same time, Jinhua released a number of products and policies in Nanjing, Wuxi, Nanchang, Shangrao, Changsha and other important customers. The ambition to develop the cultural tourism industry with high quality.

On the occasion of the peak tourist season of summer vacation, Jinhua used an industry conference to link the "Four Provincial Six Lands" at a time, promoted marketing with media, and expanded customer sources in a market -oriented manner. Open the market foundation.

At present, the new pattern of high -quality development of Jinhua Cultural Travel has been formed. Why is the cultural tourism market not prosperous?

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