Faced with the recovery of the tourism market, is Zhoushan homestay ready?

As the epidemic is steadily good, Zhoushan's tourism industry has recovered rapidly. According to statistics from relevant departments, from June 3rd to 19th, a total of 414,800 tourists entering the boat increased by 192.6%month -on -month. Travelers in Putuo Mountain, Dongji, flowers and birds and other places were particularly obvious.

According to the analysis of experts, in the market recovery period, tourists' travel destinations, travel methods, and choice preferences have changed more or less. The epidemic makes people more inclined to open -style landscape ecological destinations. Self -driving, family travel methods, and homestays with low environment and low -density are the main choices. As a result, the beautiful Zhoushan Islands of Shanhai have become one of the pure places for domestic tourists.

The endless stream of tourists is definitely good news for scenic spots and homestays. After more than two years of the epidemic "shuffling", once again ushered in the peak season, how should the scenic spots and homestays cope with the recovery of the tourism economy? How to provide better services for tourists who have changed their preferences?

Strong recovery, the homestay ushered in the "bottoming rebound"

On June 21, a circle of friends who operated the house in Zhujiajian, who operated the house, was equipped with a full -bodied cricket and a string of blueberries holding on his hand. There is a short sentence under the figure: the order this weekend is shown in the figure.

Faced with the questions of reporters, "Huang Dan Di" said with a smile: "Very intuitive, our homestays are like that plate, all full. The string of blueberries seemed to be more tourists, and we later introduced to the nearby homestay." It is so concise and proud, which is the confidence that the sudden "tourism market is strong" to practitioners.

Since June, the pace of the tourism economy recovery has suddenly accelerated, and relevant departments have continuously launched consumer coupons and new tourism routes to stimulate the public's desire to consume. There are more people in theater, full of scenic spots, and bed and breakfast orders. "Huang Dan Di" lamented that this was a strong "bottoming rebound", just like the "V -shaped reversal" of the stock market. Since mid -June, the bed and breakfast is full of rooms every weekend. This is the rare taste of the peak tourism season since the epidemic. She recalled the situation in the past few years and felt that it was not easy for the homestays that she had operated. "When the epidemic is serious, the scenic area and travel agencies shut down from time to time. Without tourists, there is no income for homestays, but fixed expenses such as rent, mortgage, employee salary, and water and electricity costs are not less. Few people live. "She said," We are just because the house is ourselves, and the pressure is relatively small, but I have a friend to operate the homestay with the rental house, because we can't afford the rent, and we have stopped business. "

B & B is not new because of the epidemic. A epidemic, forcing the Zhoushan homestay industry to experience transformation and shuffling. This is a process of survival of the fittest and a self -improvement barrier. At this special stage, the homestays must continue to sort out development ideas, seek transformation and improvement plans, and find new development paths suitable for the epidemic situation.

Fortunately, "Huang Dan Di" was found. In order to attract passenger flow, in addition to homestays, her entrepreneurial team has expanded tourism projects such as seafood restaurants, camping, bonfire barbecue, group building, fishery family music, and online seafood purchasing services. Visitors prefer open landscape ecological destinations, and they focus on outdoor activities such as camping and group building; there are few foreign tourists, and they mainly attack tourists inside the city and hit the camping advertisements throughout Zhoushan.

I'm afraid that others don't know their "capable", "Huang Dan Di" simply adds the label of "Zhoushan Traveling Whatever" behind the WeChat name. Welcome to consult with tourists. "Most of the tourists living in our homestay are coming for these projects." She feels that rich and diverse tourism projects can make tourists eat happily and live interesting. Such a timely change has also made this homestay more confident in responding to the current situation of tourism recovery.

The "Huang Dan Di" road is suitable for "group operations", and other homestay owners who have some "single fighting" think that use the "empty period" to increase investment and improve the quality of the homestay.

In the first half of the year, Zhang Yuzhe, who runs a homestay in the Huancheng Village of Wulong Township, Shengsi, was completely lost due to the complexity of the surrounding cities. He has a certain amount of capital strength, and he simply redesigned the hostel. "The taste of tourists is constantly improving, and we must continue to renovate, so that we can always keep a sense of freshness." Zhang Yuzhe believes that this is also a kind of self -rescue. The epidemic "dismissed" a part of the homestay, so that this market that was slightly chaotic was shuffled. From another perspective, it would also make the city's homestay industry more mature. Zhang Yuzhe is optimistic about the tourism market after the epidemic. At the same time, the homestay industry after the tourism economy recovers, and the competition will be more intense. Do not follow the "boutique" path now, maybe facing "completely eliminated" later.

After professional design, Zhang Yuzhe changed the homestay room from 13 to 8, and changed the courtyard to infinity pool. "The number of guest rooms is small, but the room is large, and smart devices in the whole house are installed, which has been greatly improved." Zhang Yuzhe said, "Now most of the tourists are young people. After the decoration, I plan to hire some college student volunteers Come to be the 'Best and Best Butler', after all, young people know more about young people's preferences. "

Now, Zhang Yuzhe's homestay has basically been completed. He sent the photos and videos of the homestay to the customer base, so that many old customers "heartbroken" said that he would visit again.

The homestay is not only a "bed", but also a way of life

"Maybe just want to change the environment. Now many tourists have lived in the homestay for several days. Some guests don't even go out, and at most, sit in the yard to read books and chat." In this routine, he transformed the courtyard into a garden style, planted each plant by himself, put on some interesting gadgets, and opened a coffee bar on the first floor of the homestay, and learned the brewing techniques of various coffee. The development of the homestay industry is not only a place to provide accommodation, but more often, the homestay brings guests a living attitude and lifestyle, and the attention is "grounding."

Some online surveys show that in the eyes of tourists, the core of the homestay should be communication and sharing. When they like to return to the homestay, the sound of "come back, take a rest first", warm and warm; after the dusty servant arrives, a bowl of hot soup sent by the owner's family, warming the stomach and warm heart; Mulberry the wine, three or two glasses of wine, and the warm scene of each other. In communication and sharing, a confusing and chatting homestay owner can often bring a sense of "home" to tourists, a kind of intimacy.

The soul of the homestay is culture. If a homestay has a unique attraction to tourists, it must be the cultural atmosphere of "from the inside out". This breath can come from the origin or story of a piece of item in the homestay; you can also come to the rich aroma emitted by the local special dishes cooked by the host of the host; you can also come to the hostel owner to recommend the scenic spot to the tourist to the tourist. The expression and words that talk about. One bowl, one bowl, one grass and one wood, or in the courtyard, laughter, talk, talk about it, or the night talk in front of the dining table, and the wine is actually a reflection of the attitude and method of life of the homestay. Derived the personalized life culture of the homestay for tourists to try and participate, or integrate into it. In other words, at the moment of the recovery of the tourism economy, the "boutique" road of the hostel industry is closely related to the cultural quality of the host and the aesthetics of professionalism and life.

"In recent years, there have been more and more training opportunities provided by the tourist department to the homestay owners. Nowadays, we will not only cook, clean, and arrange the homestays, but also have tea arts and flower arrangement. I have certain artistic appreciation ability." Zheng Peipei in the homestay lamented that the homestay industry was "more and more rolled." However, she believes that such competition profits are greater than disadvantages. "Under the epidemic, tourists want to change a lifestyle and pin the" poem and the distance 'in the homestay, and we will provide them with the service quality of the "five -star hotel". Let them be home. "

On June 22, Zheng Peipei went to Huzhou, Zhejiang to participate in the 2022 Zhejiang B & B Women Butler's Skills Competition. Essence The housekeeper is a new occupation recently announced in China. It refers to the providing customized services such as customers' accommodation, catering, and customized services such as the local natural environment, cultural and lifestyle experience.

If the host of the homestay is a kind of identity, then the housekeeper is a professional profession, requires a certain level of service skills, the aesthetics of art, and the homestay business philosophy that keeps pace with the times. "With the qualification certificate, the professional skills and service quality of the housekeeper are guaranteed." Zheng Peipei believes that Zhoushan should popularize the housekeeper of the homestay. There is a homestay for the homestay of the homestay housekeeper, which will definitely bring a different life experience to tourists. She said she would continue to work hard to obtain the "gold collar" qualification certificate.

Visitors hope to have more immersive travel experience

During the interview, the reporter met Ms. Zhang, a Shanghai tourist in Shengsi. She is a "cooked customer" of a local homestay, and she patronizes almost every year, just like "visiting relatives." After checking in, Ms. Zhang rarely went out, and even had never gone out for a week. Ms. Zhang told reporters that she chose to stay in the house. On the one hand, she wanted to change her living environment, relax, and spend a few days leisurely. Because they are familiar with the host, the two sides are like relatives and feel very comfortable. Of course, she believes that there are some shortcomings in Shengsi. Because the place is small, there is no fresh feeling a few times. I don't know where to play.

In 2019, He Yixiong, an associate professor at the School of Economics and Management of Zhejiang Ocean University, did a tourist survey, adopting a random face -to -face form, and 356 questionnaires in the centralized area of ​​tourists such as Putuo Mountain, Shenjiamen, Zhu Jiajian.

The survey results show that the tourists interviewed are the main event items is Putuo Mountain Buddhist sacred land worship, beach touring for sightseeing and tasting seafood food, and a small number of people will choose activities such as boat travel, sea fishing and swimming; 70%of the people in the tourists are basically the same as in the past.

During the survey, He Yixiong also found that tourists with high spending power on Zhoushan are generally lower than tourists with low consumption power. He analyzed that tourists with high spending power have experienced many scenic spots at home and abroad. They are easier to compare the shortcomings of Zhoushan tourism, but these tourists are the main force of Zhoushan tourism consumption. Under the new situation of the tourism economy recovery It is important to get their recognition.

How can I make Zhoushan more interesting? Ms. Zhang feels that Zhoushan can develop more immersive travel experience projects.

In recent years, the immersive tourism experience, as a way of traveling with the experience economy, has become a "new favorite" for tourists. Compared with the martial arts style shopping area, the immersive tourist experience makes tourists immersed through the interactive experience of panoramic viewing, touch, listening, and olfactory experience. For example, the ancient city of Luoyi launched an immersive experience hall, allowing tourists to watch the Tang Dynasty music and dance performances, interact with NPC treasure seeking decryption on the spot, and start their own "Datang life"; Songcheng Performing Arts launched "Zhangjiajie Everbright Love", A series of immersive tourism performances such as the 5D real -world experience drama "Great Earthquake", through new technologies such as VR, AR, AI, holographic projection to enrich the senses of tourists.

At present, most of the scenic spots in Zhoushan can still only go to the scenic spots and punch -in -type tourism, but some counties have been trying to introduce immersive cultural tourism projects. For example, Shengsi Wulong Township has introduced an immersive "script kill", incorporating local culture into the script, allowing tourists to complete the script task while visiting the scenic village, and understand the local cultural background while playing the script.

Zhoushan has the magnificent mountains and sea views and the long history of history and culture. It is the best material for developing immersive cultural tourism experience projects. Strengthening creative research and development, integrating cultural connotation, and avoiding blindly follow the trend. Perhaps, immersive tourism experience will become a breakthrough of drainage and achieve another climax of tourism recovery.

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