Fan Zhongyi: Let the image of "hometown" move towards the world 丨 Our era

Hongdong Daihuai Tree Finding Roots Palace is a sacrifice place with the theme of "rooting" and "ancestors" nationwide. It is a key cultural relics protection unit in Shanxi Province. In 2005, under the situation of promoting the system reform in the province, then the then director Fan Zhongyi presided over the promotion of Hongdong County Daihuashu Genzu Xunzu Garden Management Office to restructuring and establishing Hongdong Daihuashu Finding Garden Park Co., Ltd. Broken system obstacles, stimulate market vitality, and maximize the value of cultural relics.

"The big locust tree is a hometown culture with obvious marks, and it is also the common feelings of connecting Chinese people around the world. We must inherit and carry forward it." Fan Zhongyi said emotionally.

Fan Zhongyi led cadres and employees to boldly reform, scientific planning, expansion and development, and overcome problems such as project funds, infrastructure, and cultural mining. A new comprehensive modern cultural tourism scenic spot has begun to take shape. Star Tourism Hotel -Hongdong Daihuashu Folk Hotel opened, and the only travel agency in Linfen City, the only tourist agency in Linfen, was established -Hongdong Daihuashu Travel Agency. In order to better inherit and promote the traditional culture of the Chinese nation, Fan Zhongyi continuously visited local experts and Dahuaishu cultural scholars, and took the customs of Jinnan folk ancestors from a young age to take rough and fine, condensing the standardization of nine rituals, standardized ancestors' etiquette In June 2008, it was identified as the second batch of national intangible cultural heritage by the State Council; more than 20 kinds of actual performances such as "Dahuai Tree Immigration Scenic Drama" and "Family State Feelings" were arranged; The Chinese surname garden and "hometown" local specialty stores that are integrated into the exhibition; the establishment of tourism commodity development companies to develop more than 400 types of tourism products; in line with cultural media, creating films, TV series, TV columns and other shooting places.

The size of the scenic spots has been increased by more than 10 times, and the annual tourist reception volume has increased from less than 100,000 to one million times. The annual comprehensive revenue increased from less than 1 million yuan to more than 60 million yuan. It turned out that the surrounding provinces were radiated to all parts of the country and even the world.

In order to inherit the culture of the big locust tree and let the image of the "hometown" go to the world, Fan Zhongyi targets the "tourism+" model and leads the creation of festivals. The Hongdong Daihuashu Cultural Festival Cultural Festival Cultural Festival Cultural Festival Cultural Festival Cultural Festival, which is core of the national intangible cultural heritage "Dahuai Tree's ancestor Customs", has successfully held 32 sessions, becoming a masterpiece of cultural and tourism brands in the province.

In October 2018, Hongdong Daihuai Tree Finding Roots was named the Ministry of Education as the research and education base of primary and secondary school students in the country. The scenic area focuses on the national intangible cultural heritage "Dahuai Tree's ancestor Customs" and filial piety culture. Style experience "" research+non -heritage project experience "and other research tours in depth experience system, allowing young people to accept the influence of Chinese excellent traditional culture, tell the story of Chinese, let the immigration spirit of the big locust tree and the genes of respecting the ancestors and patriotic struggle endlessly From generation to generation.

Fan Zhongyi said that this year, the Shanxi Provincial Department of Culture and Tourism has vigorously implemented the "Last Scenic Area '9+13' Class Creation Plan". Continue to promote the in -depth integration of the cultural tourism industry, comprehensively build a new chapter of "Huaxia Genzu Holy Land, Happy Hometown Hongdong", and strive to compose a new chapter worthy of the party, the people, and the times. (Author: Wang Wenhua; Editor: Cao Xuewen)

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