The talent team has a vibrant industry development and support -Shandong Multi -measure and promote the construction of cultural tourism talents

Since April 2022, Shandong has successively issued the "Cultural and Tourism Talent Development Plan during the" Fourteenth Five -Year Plan "period in Shandong Province" (referred to as "Planning") "Several Measures for the Construction of Talent Teams in the Culture and Tourism Field of Shandong Province" (referred to as "Several Measures" for short ) Policy measures, planning and deployment from top -level design, scientific planning, providing platforms, and optimizing the environment, comprehensively improve the comprehensive quality of cultural and tourist talent teams, and provide talent support for the promotion of high -quality development of the province's culture and tourism.

Gathering high -end talents

High -end troops have an important role in promoting the development of the industry. In recent years, the Shandong Provincial Department of Culture and Tourism has always introduced and cultivated high -end talents as a focus on the construction of the province's cultural and tourism talent teams, and the relevant work has made positive progress.

According to the relevant person in charge of the Shandong Provincial Department of Culture and Tourism, in 2019, the Shandong Provincial Department of Culture and Tourism recommends 8 "gold medal guide" training projects, 18 professional graduate support projects, and 24 "dual -teacher" to the Ministry of Culture and Tourism. The teacher training project and 44 college student team practice support and training projects, and the province's high -end talent training in tourism in the province is continuously accelerating.

"Several measures" proposes to accelerate the gathering of high -end talents in culture and tourism. Cultivate the introduction of a group of cultural, tourism and cultural relics theoretical research, as well as leading talents in innovation and entrepreneurship, management and skills in cultural and creative industries and boutique tourism industries; set up a "famous studio" to give full play to the role of famous masters in the industry ; Establish a new high -end think tank in Shandong Province Culture and Tourism, and strengthen the study of theory and practical issues in the protection and inheritance of literary, public cultural services, tourism, and cultural heritage protection. "Several measures" also clearly selects representative masters in the culture and tourism field, and set up "famous studios" that cover the drama, music, music, literary theory (comment), cultural relics, tour guides, tourism planning, hand -made, etc. The help of famous artists in the industry.

As one of the earliest tour guide studios in the country, the "Sun Shuwei Guide Studio" was established in 2003. It has driven a large number of outstanding tour guide talents, which has made positive contributions to establishing a good social image of tour guides and promoting the development of the tour guide industry. Sun Shuwei, a national special guide, said that in recent years, with the increasing uncertainty of the epidemic and internal and external environment, the tour guide industry has been deeply affected. How to retain, protect and train outstanding talents has become an urgent problem in the industry.

Sun Shuwei said that the "Planning" and "Several Measures" fully considers the important role of tour guides in the development of the entire tourism industry. It will play an active role in stabilizing tour guide teams and enhancing the industry's confidence. It is hoped that relevant policies and measures will be implemented as soon as possible to achieve practical results.

Cultivate elite backbone

In recent years, Shandong has strengthened the training of cultural and tourism backbone talents, forming a relatively complete talent training system, and created opportunities for the development of young professional and technical talents in culture and tourism.

Since 2020, Shandong has organized tourism elite talent training classes, cultural tourism integration elite talent training classes, cultural and tourism high -quality development special seminar training courses, etc., to further promote the accurate exchanges of rural tourism development experience, and cultivate the concept of modern cultural tourism integration concepts More than 800 talents with excellent management.

The "Several Measures" proposes to implement the "Shandong Provincial Culture and Tourism Youth Talents" project. Every 2 years of selection of 30 talents in Shandong Province Cultural and Tourism Youth, supporting the implementation of project implementation, project establishment, publicity and display, etc.; implement the "cultural and tourist elite talents" training plan, and train a number of international perspectives and majors each year. Elite talents with solid knowledge and high professional literacy; relying on culture and tourism projects, each year recommended to select about 30 "Shandong Provincial Rural Culture and Tourism Persons" engaged in literary performances, rural public cultural services, leisure agriculture, rural tourism, etc. The provincial finance gives each project to support each project to create a cultural and tourist talent team that can take the mission of rural revitalization; implement the "youth industry talent training project". Focusing on building a cultural and creative and boutique tourism industry with core competitiveness, about 30 young talents with great development potential in innovation and entrepreneurship, business management, and heavy -duty cultural and tourism industry are selected each year.

Lu Shengxuan, vice president and secretary general of the Shandong Provincial Rural Tourism Association, believes that from the perspective of industry development, the "Planning" is of great significance to the training of rural tourism talents. At present, many rural tourism projects have been in place in early investment, social capital, and construction planning, but there are still problems such as talent shortage and talent loss in project management operations. The introduction of the "Planning" reflects the government's emphasis on the training of rural tourism talents at the government level, and has played an important role in promoting the development of the industry and boosting the confidence of practitioners. "In the next step, you can try to carry out the identification and grade assessment of rural tourism professional talent qualifications." Lu Shengxuan suggested.

Improve long -term mechanism

The perfect institutional mechanism, a good talent environment, and reasonable evaluation orientation are the basis for stimulating the enthusiasm and vitality of talents in the field of cultural tourism. It is also the key to the introduction of talents, retaining, and doing well.

To this end, Shandong focuses on the three major links of cultivating, introducing, and making good use of talents to provide a broader space for the growth and role of cultural and tourism talents. The "Several Measures" proposes to encourage colleges and universities in the province to adjust and optimize cultural and tourism -related professional settings and curriculum systems, strengthen cooperation between schools and cultural tourism enterprises and institutions, and provide internship positions for relevant students in universities to cultivate practical culture, tourism and tourism and tourism. Cultural relics and museum talents. Build a number of cultural and tourism talent training bases. Construction of continuing education public service platforms to provide convenient and professional learning channels for professional and technical personnel in the province's culture and tourism industry. At the same time, improve the talent achievement reward mechanism in the culture and tourism field, promote the development of professional qualifications and professional titles, activate the talent system and mechanism, create a good environment, and release talent vitality. "For a long time, the direction of the training of colleges and universities has not matched market demand, and structural imbalances have become one of the key factors to restrict the development of the industry." Sun Fengzhi, a professor of tourism management at the Business School of Shandong Normal University Policy planning has played a positive role in promoting the training of colleges and enterprise talents, allowing colleges and universities to train talents to find docking points, and also point out the direction for enterprises to train talents. Specifically, there are three characteristics: First, the framework system is complete, from master masters, leaders to young backbones and reserve forces, and the talent echelon is complete; the second is that the environmental mechanism is guaranteed. In response to each different training projects, the corresponding corresponding policies and funding support; the third is the combination of industry -university -research, making full use of different educational environments and resources such as schools and enterprises, scientific research units to achieve the purpose of cultivating application -oriented composite talents.

"Precise and pragmatic policies need to be implemented and take effective results. I hope that the relevant departments will work together to follow up the assessment, supervision, and evaluation mechanisms in a timely manner to implement the relevant policies. The improvement of quality and the construction of the team. "Sun Fengzhi suggested.

The relevant person in charge of the Shandong Provincial Department of Culture and Tourism said that the many contents of the "Plan" and "Several Measures" have strong practical significance and practicality, which can solve the prominent issues of the construction of talents in the current cultural and tourism field in Shandong, Improve the enthusiasm of everyone's entrepreneurship to promote a positive role in promoting. In the next step, the Provincial Department of Culture and Tourism will refine the implementation measures, and strive to create a good environment of respect for talents, talents and talents, and talents, and provide talent support for the province's high -quality development of culture and tourism in the province. (Author: Li Jingyuan; Editor: Cao Xuewen)

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