Summer "Golden Season" tourism is heating up

"This summer is too much." On July 8th, more than 30 middle school students from Fuzhou City, Fujian Province walked into Ninghua County Swan Cave Scenic Area, appreciated the magnificent stalactites, tasted local specialties, and in a happy atmosphere in a happy atmosphere. Start the study journey. According to reports, since June 26, the scenic spot has received more than 30 groups of primary and secondary school students.

Recently, as the national epidemic prevention and control situation has stabilized to a good situation, students and parents have a strong willingness to travel in summer. On the basis of doing a good job of preventing and controlling the epidemic, they are fully promoted to the recovery and development of the cultural tourism market. Tourism companies such as scenic spots are actively preparing for the summer market, launched wonderful tourism products, attracting tourists to green mountains and green mountains, and enjoy the pleasant summer.

Multiple measures and invited guests

Since June, cultural and tourism activities in various places have gradually recovered, and the market has begun to recover. In order to further promote the recovery of the cultural tourism market, localities have actively introduced policies and measures, or launched a summer cultural tourism consumption season, or organized a summer product promotion meeting to activate the "golden season" of summer tourism.

"Weekend and summer are crucial to the development of the recovery of the cultural tourism market." Wu Liguan, a first -level inspector of the Fujian Provincial Department of Culture and Tourism, introduced that in order to do hot weekends and summer cultural tourism markets, Fujian took the weekend "micro -tourism" as the main line to launch a hundred hundreds of hundreds The remaining online celebrities punch cards, organized more than 100 tourism activities, released more than 100 "micro -tourism" lines, and introduced more than 100 measures to benefit people to benefit the people to accelerate the recovery of the summer tourism market.

Other provinces also actively encourage summer tourism activities. For example, the notice of Henan Province is issued to encourage the summer research tour of "walking Henan · Reading China", and advocating preferential measures such as free tickets for student tourism for student tourism; Xinjiang Uygur Autonomous Region issues notice tour.

At the same time, the consumer season and promotion conferences have been widely carried out in various places to continue to activate the potential of summer cultural tourism consumption. On June 23, the summer product promotion meeting of Jinan Cultural Tourism Group in 2022 was held in the Daming Lake Scenic Area in Jinan to launch the 2022 "Chao Jinan" summer camp and other activities; on June 29, Hunan opened the "Zhouyou Sanxiang" summer cultural tourism consumption season , Carry out activities such as "Hunan Tour Hunan" and "surrounding provinces" and other activities; on July 4, Guichuan Summer Cultural Tourism Joint Promotion Conference was held in Chengdu to launch summer culture and tourism theme lines and many benefits.

In addition, there are also preferential measures such as ticket reduction and exemption from various scenic spots to attract tourists. For example, the scenic spots such as Henan Jiaozuo Yuntai Mountain are exempt from college candidates, and scenic spots such as Guangxi Dutian Waterfall, Sichuan Daocheng Aden, Hunan Zhangjiajie and other scenic spots have launched preferential measures such as ticket -free tickets for student groups.

Product rich experience new

Recently, the majority of cultural tourism companies have also actively seized the opportunities for the summer tourism peak season. In response to the personalized tourism needs of different customers, they have launched summer -themed products such as parent -child tourism, research tour, graduation tour, and are welcomed by tourists.

"The scenery is too beautiful! This trip to martial arts is our best graduation gift. Camping here is very relaxed. The green meadow seems to have cured the whole summer and let me feel the charm of the" Yunzhong Grassland Outdoor Paradise ". "Yang Jun, a graduate of Sichuan Media College, wrote in the circle of friends after visiting Wugong Mountain.

Yang Jun's participation is the summer camping product launched by Jiangxi Wugongshan Tourism Development Co., Ltd.. Xie Yong, general manager of the company, introduced: "We planned the 15th Wugongshan International Tent Season, National College Student Cultural Festival, Light Luxury Camping Concert in Huadi, and the unique boutique homestays and outdoor outdoor Wild luxury camping and other products are favored by tourists. "

"Entering summer, summer camps and other products are loved by students and parents." Yang Bo, chairman of Xi'an Overseas Tourism Co., Ltd., introduced: "We combined with the needs of customer base travel, we planned to launch young drone technology summer camps, college students summer Qinling scientific examinations Camp, 'close to the Qinling' parent -child outdoor living camp and other projects. At present, some projects have entered the consultation registration stage, and the number of registration has increased compared with the same period last year. "

The summer was originally a traditional tourist season, and it was also the "highlight moment" of the tourism market. Sino -travel travel seized the opportunity, and launched a series of tourism products for graduates at different ages, such as the "Little Forest Midsummer Night" activity for children aged 6 to 12 and elementary school graduates; Graduate groups have launched the "Forest Graduation Commemorative Party" event.

"In order to bring a new immersive tourism experience to the students, we added elements such as script killing in traditional tourism projects." Zhang Xiaoxu, deputy general manager of Shanxi Rongshi Travel Agency, introduced that for low age students, travel agencies launched the wonderful Shanxi Museum's wonderful wonderland. The journey and other products allow children to understand Shanxi's history and promote traditional culture in a more interesting way.

"Around the summer market, we unite colleges and related enterprises in Qinghai to plan for tourism products such as natural education, ecological education and geological research, as well as theme boutique tourist routes such as plateau ecology, Yellow River Danxia." Deputy General Manager Pan Gangqing said.

Comprehensively promote recovery

From June 9th to 26th, the Huangshan Scenic Area in Anhui received a total of 68,324 tourists, an increase of 3.38%year -on -year; Sichuan Jiuzhaigou Scenic Area has received more than 10,000 tourists since July 1; The number of receptionists exceeded 10,000; on July 9, the number of tourists in the core scenic spot of Zhangjiajie, Hunan Province was 2,3917, the highest record in a single -day reception this year ...

At present, as primary and secondary schools have entered the summer vacation one after another, and the frequent favorable policies have emerged, tourists' enthusiasm for travel has continued to rise, and major scenic spots have ushered in a long -lost climax. Where to go, from July 1st to 3rd, the ticket issuance of air tickets increased by 26%month -on -month, and the single -day booking volume on July 4th was overtaken in the same period in 2019; the hotel reservation volume increased by 23%month -on -month, which has exceeded 2021 for the same period of reservation quantity. Faced with the growing summer market, how to seize the economic opportunities of summer and promote the development of cultural and tourism recovery? Relevant experts gave suggestions. "Summer tourism potential is huge and it is worthy of deepening of enterprises." Cai Hong, director of the Tourism Research Center of the University of Economic and Trade, believes that after the impact of the epidemic, summer tourism can play a "barometer" role in market recovery. The industry should seize this opportunity, make good use of the policy and measures and measures, and launch more and better tourism products to better meet the diversified needs of tourists.

Wu Liyun, an associate professor of the Chinese Institute of Culture and Tourism Industry in Beijing Second Foreign Languages, believes that cultural tourism enterprises should focus on optimizing the product structure, from tourism -dominated tourism lines, turning to sightseeing, leisure, and experience. , Experience innovation and quality improvement, based on new content such as cultural and creativity, promote the deep integration of new formats such as script killing and dense room escape; rely on local culture to create cultural theme tour lines, such as for the student group of middle and college entrance examinations, launch college inspections, travel tourism, Theme park tour, parent -child research tour and other products.

"Policies and measures such as the issuance of tourism consumer vouchers and exemption costs for tourist consumer coupons and scenic spots should be actively carried out to promote the steady recovery of the tourism market. At the same time, establish a comprehensive passenger flow guidance system, comprehensively improve the quality and service level of tourism products, and actively develop 'tourism+culture' 'travel +Outdoor '"Tourism+Experience' and other new formats." Jiang Yiyi, a professor at the School of Sports and Leisure and Tourism, Beijing Sports University, suggested that when developing and designing tourism product lines, we must grasp the needs of the youth groups for the scene of net red -type experience. Highlight the local cultural characteristics, and then achieve a win -win situation of attracting customers and increasing reputation. (Author: Wei Biao Li Jinzhi Zhou Chen Wang Wenhua Ren Li Li Jingyuan Gao Hui; Editor: Cao Xuewen)

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