Huashan tickets have exempted income rise

Uncle Li, a 57 -year -old resident of Huayin City, just opened a mountaineering outdoor shop next to Huashan Railway Station. Watching the tourists from the "Zhi Huashan" tourist list, he happily said: "After the Huashan Scenic Area is free of tickets, Tourists have gradually increased, and they have added confidence to me. "

Relying on the unique attraction of Xiyue Huashan's "Qi Danger World", since the implementation of ticket -free policies in June, in addition to the continued rising tourist volume, the Huashan Scenic Area has continued to rise, and various formats such as cable channels and surrounding catering, accommodation, transportation, shopping and other formats have all been Start heating. On June 25, the launch of the "Zhi Huashan" tourism list welcomed thousands of tourist groups, including more than 100 people across provincial tourists. The first tour of tourists containing cross -provincial tourists has become the highlight of the local tourism industry. According to incomplete statistics, the comprehensive revenue of Huashan tourism in June exceeded 100 million yuan, and a series of positive effects brought by ticket -free tickets are emerging.

Visitors visit Huashan Huashan Scenic Area Conferry

Stimulate enthusiasm

In order to restore the tourism market, Huashan Scenic Area issued an announcement that from June 1st to July 31st, the ticket -free policy was implemented to tourists across the country. You only need to make an appointment in advance to visit the interior. This is the first time that the Huashan Scenic Area has implemented a ticket -free policy. The news immediately aroused social attention.

The relevant person in charge of Huashan Scenic Area said that Huashan's free ticket policy plays a significant role in stimulating tourists to travel, release the vitality of cultural tourism consumption, and drive the recovery of the cultural tourism market. Visitors will vote with their feet.

In the parking lot of Huashan Tourist Service Center, it was full of tourist bus from Xi'an, Baoji, Xianyang and other places. The number of people received by the community is nearly four times the year -on -year. From the information summary of various customer channels, almost half of the local tourists and local tourists have each, and the local market has increased significantly.

"I brushed the news of Huashan's ticket -free tickets on Douyin and Xiaohongshu, so I asked classmates to play." Lu Boyi, a sophomore student of Xi'an University of Technology, and 5 students preparing to climb Huashan at night, they continued to "squat tickets "4 days finally made an appointment.

Seeing the enthusiasm of the market, the Huashan Scenic Area raised the number of walking hiking people to 6,000/day. Huashan West Peak Ropeway has also begun to implement a policy of semi -price discounts on the middle and college candidates in 2022. With the recent launch of Huashan Tourism, Huashan Scenic Area appointment platform visits and tourist reception volume (including surrounding accommodation receptions) have steadily increased.

The reporter learned from the Huashan Scenic Area that from the end of May to the beginning of June, Huashan tourists exceeded 10,000; the second week reached 40,000; the third week reached 50,000, and the fourth week exceeded 70,000. Huashan Scenic Area free ticket policy is better than expected. According to statistics, 100,000 tourists entering the mountain from January to May this year, with a monthly average of 20,000 tourists; 150,000 tourists entering the mountain from June 1st to June 20th, which basically returned to the same period last year.

Drive regional consumption

Due to the towering clouds and terrain in Huashan, most of the tourists will choose to take a bus to the ropeway station, and then take the ropeway to the mountain. According to the relevant person in charge of Huashan Passenger Transport Management Co., Ltd., the number of passengers reached the ropeway station in June this year far exceeded the sum of January to May, an increase of 29.30%over the same period last year. The Huashan West Peak Ropeway is the main hub connecting Huashan's main district. It is also the most time -saving and labor -saving route on the mountain, and the scenery along the way is also beautiful. After the scenic area was free of tickets, the Xifeng ropeway became the preferred route for most tourists. In June, tourists' reception volume increased by more than 40%compared with the same period last year. According to incomplete statistics, from June 1st to 30th, the comprehensive revenue of tourism in the scenic area passenger transportation, ropeway enterprises, at the foot of Huashan, and local merchants including Huayin exceeded 100 million yuan.

This account has obviously had answers on whether the Huashan Scenic Area free ticket policy was "loses money". The tourist peak season tickets for Huashan Scenic Area, coupled with the scenic area shuttle buses and ropeway ticket fees, per capita consumption of about 500 yuan, that is, the consumption amount of the scenic spot accounts for about 1/3 of the total per capita consumption. The income, but the comprehensive income brought by the 10 -fold increase in the number of tourists not only offset the loss of the ticket part, but also has a lot of growth. The most important thing is that this move effectively boosted the morale of Huashan's tourism, and its significance is more profound.

Test the water free tickets to stimulate tourism to warm up, and the Huashan Scenic Area took a key step. In this regard, Zhang Yan, director and researcher of the Cultural Tourism Research Center of the Shaanxi Academy of Social Sciences, believes: "Huashan's free ticket is a ice -breaking move, bringing a good head for other natural ecological scenic spots and walking out of the" Qinling first step '. "She According to analysis, in the past, the scenic spot excessively relied on the ticket economy, and did not work hard in terms of business services and product construction. Under the current difficulties, how to transform and get rid of the ticket economy is a question that the scenic area must focus on. "How to make tourists willing to spend money and be willing to spend money, it's time to practice."

"It is not advisable to engage in a knife and cut"

The relevant person in charge of Huashan Scenic Area stated that after the introduction of the ticket -free policy, the scenic spot has been held three consecutive meetings to emphasize strictly strictly controlling the epidemic prevention and control of the epidemic prevention and control measures. Essence

It is understood that during the exemption of the Huashan Scenic Area, the Scenic Area Management Committee continued to strengthen the supervision and guidance of tourists' reception services. All members of Huashan Tourism Group Corporation, Huashan West Peak Ropeway, and transportation passenger transportation cooperated to ensure capacity, ensure safety, ensure safety, and ensure safety. Improve service quality, no travel complaints have occurred since June. At the same time, the Weinan and Huayin Municipal Government strongly support and fully cooperate with Huashan to warm up. The administrative institutions of Huayin City took turns to duty at high -speed rail stations and high -speed exports 24 hours a day. After the opening of the Huashan special ranks, the Scenic Passenger Transport Company also arranged for free -range vehicles to connect tourists to provide tourists with high -quality services. An industry insider said that in the past three years, tourist attractions have undergone severe tests, and local governments, cultural tourism enterprises, and scenic spots have been trying new measures to rescue themselves. The issuance of cultural brigades, semi -price discounts, and free of specific groups to promote the continuous promotion of cultural tourism recovery policies. Huashan's preferential measures have a long time and a large range, and have undergone market inspections, indicating that this road is right and through, and can continue to explore.

Zhang Yan believes that this time Huashan's ticket -free measures may form a staged trend. However, the free ticket policy of the scenic area should be discussed from a long way to do it. She said: "Scenic areas, which are based on ticket income, are not suitable for free tickets if there are no other consumer projects. Mogao Grottoes and other cultural protection scenic spots that need to be strongly protected are not suitable for free tickets. A large number of tourists pour in. . Jiuzhaigou, Jinshangxia and other natural scenic spots with large load capacity can allow more tourists to enjoy the great rivers and mountains of the motherland by appropriate reduction of tickets. "(Author: Reporter Ren Li; Editor: Cao Xuewen)

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