The vitality of Shanghai Disneyland restarts: "Our happiness is back"

On June 29, the Shanghai Culture and Tourism Bureau announced that it will gradually open A -level tourist attractions on the entire city from July 1. On June 30, Shanghai Disneyland took the lead in opening the park and released positive signals for the development of the tourism recovery.

According to statistics from Ctrip, the popularity of search in the Shanghai scenic spot on June 30 increased by nearly twice the same day; the heat of scenic spots such as museums and exhibition halls rose more than 300%. Among them, Shanghai Disney Resort, Shanghai Haichang Ocean Park, Shanghai Happy Valley, Sun Island Tourist Resort, Oriental Pearl and other scenic spots have high search. According to Meituan data, on July 1, the online tourism visits in Shanghai increased by more than 150%compared with the same period of the previous week (June 24), and the order volume increased by more than 320%.

On June 30, tourists visited Tang Yanjun in Shanghai Disneyland

Visitors are hard to hide excitement

At 9:30 am on June 30th, as the entrance gate of Shanghai Disneyland was reopened, tourists flew into the garden excitedly after the votes were inspected. Disney's actors wore masks, lined up on both sides of Mickey flower bed and Mickey Avenue, waving their hands enthusiastically, and warmly greeted every tourist in the garden.

This is the first meeting between the staff and tourists since the Shanghai Disneyland closed the park on March 21. "I walked all the way from the entrance and heard them say‘ family, welcome home! ’I was particularly moved, I really waited too long.” A loyal Disney fan said with emotion. To commemorate this special day, when many tourists returned to Disneyland, they wore specially matched clothing, or wearing the accessories of Disney cartoon characters, adding joy to the re -open paradise.

Xue Yijun, president and general manager of Shanghai Disney Resort, said: "Today, the Shanghai Disneyland is reopened, and we are extremely excited. In the past period, our actors went all out to prepare for re -opening. The unremitting efforts of the actors allow us to welcome tourists to return to this happy place with a safe and magical experience. "

On the evening of June 30, Disney Fireworks bloomed again in the air. Many tourists raised their mobile phones and recorded this long -lost, unforgettable and romantic moment ...

The reorganization of Shanghai Disneyland has also led to the popularity of other scenic spots in Shanghai. On July 1, attractions such as Shanghai Oriental Pearl Radio and TV Tower, Shanghai Top Touring Hall, Shanghai Natural Museum, Pudong Art Museum and other attractions also opened the door to welcome tourists.

Happy atmosphere is full

As one of the most watched theme parks in the country, the reopening of Shanghai Disneyland has inspired tourists' enthusiasm for travel. According to relevant travel platform data such as Ctrip, Tongcheng, where to go, in the afternoon of June 28, the "Disney" related instant visits soared 655 % month -on -month, which drove Shanghai's urban visits to nearly doubled.

In the past few days, Disney has attracted many tourists to "check in". There are girlfriends who travel with each other, parent -child families, and many tourists dressed as Disney cartoon characters.

After the 90s, Shanghai tourists Zhang Linlin and her companions were dressed as "Donald Ducks" and "Daisi". Our happiness is finally back! "

When the familiar rhythm music sounded at the scene, Zhang Linlin was immediately infected by this enthusiastic and free atmosphere, and when she saw the familiar Disney friend appeared, she couldn't help crying. "Whether it is on -site performance or everyone's cheers, I found the feeling of the first time I came to Disney." Zhang Linlin said. In addition, on social media, Lingna Bel's video has been swiped, and people are sharing this long -lost happiness.

Not only Disney, many landmarks in Shanghai are also full of lively and happy atmosphere. At the 88th floor of the Jinmao Building at 340.1 meters high, there are endless streams of tourists who come to watch the scenery on both sides of the Huangpu River. Friends of all ages are scrambling to look at the scenery with a telescope, take pictures and punch in, and make fun.

"Although the weather is hot, you can go out of the house and stand in the" cloud "overlooking Shanghai. It feels beautiful. The Shanghai citizen Ms. Chen said." Said the Shanghai citizen.

Stable and orderly recovery

The recovery of tourist attractions is a "vane" of a cities. An industry insider believes that the restoration of the Shanghai Disney resort area is an iconic event in the process of restarting the process of the Shanghai tourism industry after the tourism industry, which releases positive signals to every link in tourist companies, tourists, and upstream and downstream industrial chains. Driven by the "Disney effect", the local and surrounding tourism consumer market recovers the "acceleration key".

A few days ago, Shanghai Haichang Ocean Park's "8 -day Huimin Free Park Activities" successfully ended. According to the person in charge of the park, the event has attracted the attention and love of tourists since its launch. The appointment is extremely hot, and a total of more than 40,000 visitors will receive a total of more than 40,000 tourists.

In fact, the cultural and tourism departments of various districts in Shanghai have actively launched a variety of measures to enrich the cultural tourism experience of citizens and tourists, and further promote the steady recovery of the Shanghai cultural tourism market.

Recently, the second Shanghai Bay Area Binhai Carnival was launched in the Jinshan Binhai area, and a complete summer coastal vacation scroll was presented to the public. According to the organizer, this summer, the Jinshan Binhai area has successively launched more than 30 events such as beach play, family sailboats, country camping, fresh fruit picking, folklore experience, and industrial detective shops.

While paying attention to market cultivation, Jinshan District also launched promotion measures for cultural tourism consumption. Jinshan Cultural Tourism Group's joint district has more than a hundred cultural tourism companies, and launched more than a thousand discount products, with a total preferential value of 10 million yuan. This cultural tourism promotion plan will continue until December this year. At the city level, the Shanghai Cultural Tourism System also optimizes tourists' travel experience through special services such as "one bite", "one yard to travel" and "one -click express".

The official platform of the Shanghai Cultural and Tourism Bureau "Leyou Shanghai" also launched the "Reason for Love in Shanghai" Cultural Tourism Series announced on July 2 to launch the promotion of the destination of the Shanghai city in various ways, and to the majority of citizens tourists Comprehensively recommend the fine projects and service experience provided by Shanghai Cultural Tourism Enterprises, and bring new traffic to cultural tourism enterprises through strong publicity and promote new consumption. It is predicted that there are nearly a thousand cultural tourism companies participating in this online promotion, which is one of the largest centralized publicity activities in Shencheng Cultural and Tourism.

Fang Shizhong, director of the Shanghai Culture and Tourism Bureau, said: "Back to normal Shanghai and feel a better life is our common expectation. Strictly and orderly do the city's cultural tourist venue open service, so that those who are comfortable, the coming people are heartbroken, and the future is enthusiastic. "(Author: Ni Yiwen Ding Ning; Editor: Cao Xuewen)

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