Grasp the development opportunities of Chunfeng Hua Southern Company to grab the Beach Greater Bay Area

In recent years, the Guangdong -Hong Kong -Macao Greater Bay Area (hereinafter referred to as the Greater Bay Area) is the "Star Area", and many hotel groups have come to share a share. In 2021, Huazhu Group entered the Greater Bay Area and established Huazhu South Corporation (hereinafter referred to as Huazhu South) in Shenzhen. It is currently nearly 300 in Yingmen. The development of the Greater Bay Area market, is Huaju who has been prepared?

South China market charm

The Greater Bay Area includes 9 cities including the Hong Kong Special Administrative Region, the Macau Special Administrative Region, and Guangzhou and Shenzhen, Guangdong Province, with a total area of ​​56,000 square kilometers. Although the overall area that is focused on by countless eyes is not large, it is called the "economic circle" that radiates South China.

Since February 18, 2019, the Central Committee of the Communist Party of China and the State Council released the "Outline of the Development Plan for the Development of the Guangdong -Hong Kong -Macao Greater Bay Area", and the Greater Bay Area has entered the sight of people. Continuous policy tilt has made the Greater Bay Area an important "economic harbor". Policy support and economy are good, and the Bay Area tourism is born to the sun. The development of tourism in the Bay Area has allowed major hotel groups to notice the dividends of the Greater Bay Area in the accommodation sector. This blue ocean hotel is shining.

Although the competition is fierce, the opportunity is also hidden. Related data shows that in the 9 cities in the Greater Bay Area, the proportion of the mid -to -high -end and above grades of the newly opened chain brand stores in the past year exceeds the proportion of the stock stock, and the proportion of the "mid -to -high -end and above hotels" in various cities has expanded Consumption demand and service demand have been obviously upgraded.

It is worth noting that due to the impact of the epidemic, there are currently no large -scale opening of cities in the Greater Bay Area. This is a good time for investors who want to come to the Greater Bay Area to develop.

Facing the "treasure land" of the Greater Bay Area, Huazhu Group also launched a "offensive". It is reported that Huazhu Group was founded in 2005 and was listed in Nasdaq in 2010. It operates 29 hotels and apartment brands under the Group, covering luxury to economical markets. In November 2021, Huazhu Group established Huazhu South Corporation (hereinafter referred to as Huazhu South) in Shenzhen to conduct unified operation and management of the economic and medium -end brand hotels in the four provinces of Qiong and Fujian, Guangdong.

Huazhu has 29 hotels and apartment brands Huazhu Group's picture

Strong advantage of territorial supply chain

For franchise brand hotels, franchisees value the supply chain very much, especially the land supply chain. For the selection of brands, store opening plans, and supply chain quality in different property attributes, these factors will quickly open the hotel's hotels and accelerate the return on investment. In addition, during the epidemic, franchisees who want to be a hotel want to invest in cost -effectiveness, construction costs, etc. One of the biggest factor is the source of the supply chain. In addition, most of the supply chains in Hua lived earlier were in East China. During the repeated epidemic, it was prone to logistics and services. Finding the territorial supply chain was a solution to this problem.

Huazhu helped thousands of franchisees to open hotels to learn about the most important needs of owners and franchisees. They summarized a principle, "opening good stores, fast -opening shops, spending less money, and making more money." How to guarantee this? This requires the manager to help franchisees to select property, the right to the brand, control the cost, and control the quality. "From investment analysis, product design, construction operations to the preparation opening, we can provide franchise management services for partners in the entire link, reduce costs and increase efficiency, and allow hotels to operate steadily." Zhang Yingchun, who is responsible for the supply chain of Huazhu South Company, for this It is very confident. The source of this confident is the territorial supply chain established in the south.

Supply chain management pays attention to forefront defense, back -end anti -heavy, and middle -end prevention chaos. Zhang Yingchun introduced that Huazhu supply chain chicks were established in 2015. During the seven years, it covered six major categories six categories of procurement, fresh food and beverage, operating procurement, furniture procurement, equipment procurement, and grass rents. "The Group has established a benign supply chain that can ensure the standardization of brand design, the industrialization of the construction model, and the systemicization of material and material supply to ensure that the cost performance from construction to operation is better and the quality construction period meets excellent standards."

Investor Promotion Club of Guangzhou and Shenzhen, China Southern China and Shenzhen

Nowadays, Huazhu deeply cultivates the southern market, and the supply chain should also be developed. Zhang Yingchun introduced that the Guangdong -Guiqiong area under the jurisdiction of the Southern Company, especially Guangdong, is a large manufacturing province for the construction decoration industry in my country. Lasting manufacturers such as hardware, bathrooms, lamps, etc. "Based on the standards of various categories of the headquarters supply chain, Huazhu south conducts sources and inspections of local production enterprises, and the headquarters will conduct reinforcement review. At present, more than 40 design companies, construction packages, and furniture of Guangdong and Guangxi have been completed. When the inspection work, some suppliers have passed the platform review, and the project will be implemented soon. "

According to statistics, as of 2021, Huazhu supply chain services have more than 7,800 in Yingjian stores, and Huazhu Tesco platform procurement exceeds 9 billion. The Huazhu Tesco platform is similar to Tmall Taobao in the hotel industry. It can establish a connection between hotel owners, franchisees and design, construction total bags and material materials suppliers, and promotes the interoperability and transactions of both parties to the platform. "The platform should be managed, supervised, and guaranteed, and does not earn a penny price difference from the transaction." Zhang Yingchun described, "Southern Company's supply chain center is equivalent to directly moving the platform guarantee department to the Southern battle front line. Give customers business support. "

Although there is a complete supply chain system and a thoughtful trading platform, some hotel investors are still concerned. There are many brands of Huazhu Group. How to ensure the consistency of store brand style and service quality? "The brand has always been the core asset of Huaju!" Zhang Yingchun said, "From the perspective of the supply chain, the economy is currently represented by Han Ting, Yisi, Haiyou, and hello. The mid -range chain brand represented by the representative has formed a comprehensive design standard, engineering construction standards, and material operating materials standard system. We will also continuously upgrade the product according to the development of the times and customer needs, and combine the climate conditions and customer base of the south and the customer base I like to perform territorial adjustment to help franchisees from scratch, from nothing to excellence! "

Photo Conferry of the hotel in the hotel

Future development prospects

In the second half of the year, with the many favorable stimuli such as the itinerary "picking stars", the summer travel heat, and the launch of preferential reduction and exemption from various places, the tourism industry also ushered in warming and recovering. The Greater Bay Area, as the location of many high -quality tourist attractions, is bound to have a positive positive driving for the hotel industry.

Facing the "Feng Shui Treasure Land" in the Greater Bay Area, can Huazhu Group make hotel investors a new breakthrough? new development? Shen Ding, president of Huazhu South Company Development Center, said that in terms of return on investment, the group has its own "magic weapon".

According to reports, the membership system is the core competitiveness of Huazhu Group, and even in the face of the aggressive epidemic situation, it can still stand firm. According to data from Huazhu Group's financial report, in 2021, the number of members of the Huazhu Club of Huazhu Group's hotel booking service platform is close to 200 million, an increase of 14%year -on -year. "During the period when the epidemic was repeated, the members of Huazhu could support the operation of the store and reduce the loss of franchisees in the epidemic. Therefore, at the moment, we still steadily improved their development." Shen Li introduced.

For Huazhu Group, talents are important development elements. Shen Jie introduced that in order to better take root in the southern market and help franchisees to manage hotels, the group's belonging talent pool tapped the elite talents of the hotel industry and the real estate industry, and formed a team of understanding of local business, marketing strategies, and franchisees. Essence "For different types of hotels in different brands of partners, we will also match the appropriate regional manager and store manager to perform 'private customization' for partners to solve problems in the operation process."

Under the epidemic, people pay more and more attention to the internal hygiene and safety of brand hotels. The chain brand hotels are more likely to gain the favor of consumers during this period with their advantages of standardized management. Shen Li said that as the leading enterprise in the industry, Huazhu Group hopes that at this time, the faith of all hotel investment and expectations of the future market will be pulled back. In the southern market, he achieved better results. "(Author: Wen Yan; Editor: Cao Xuewen)

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