The first Hunan Travel Development Conference Mascot LOGO was released

The super cute "Yamatos and Baby" appeared in stunning, the three thousand Qifeng peaks set off in Xiangyun, "Wonderland Zhangjiajie, Peak Fan World" ... On July 11th, the first Hunan Tourism Development Conference mascot, LOGO and Zhangjiajie City Tourism Image Promotion The slogan press conference was held in Zhangjiajie. It was announced at the meeting that the selection situation and results were related to the collection of the publicity slogan of the tourism image of Zhangjiajie.

Each design comes from "love"

The first Hunan Tourism Development Conference mascot and LOGO solicitation activities were hosted by the Tourism Working Committee of the Zhangjiajie Municipal Party Committee of the Communist Party of China. They were launched by inviting domestic professional design teams and institutions in the form of comparison. According to Wu Wenhai, member of the Standing Committee of Zhangjiajie Municipal Party Committee and Minister of Propaganda Department, the design of the mascot and LOGO is a professional and very systematic work. When designed the logo this time, Zhangjiajie proposed the LOGO and Zhangjiajie tourism image logo of the first Hunan Tourism Development Conference. LOGO is the same as one. "In addition to the high professional level, we must be familiar with Zhangjiajie, love Zhangjiajie, and use design works to spread Zhangjiajie and tell the story of Zhangjiajie."

From May 10th to May 31st, Zhangjiajie received a total of 7 design companies and teams. After the expert preliminary review, online voting, offline voting, expert symposium, etc., multiple rounds of review were conducted. On July 5th, the 5th meeting of the Zhangjiajie Municipal Executive Committee of the first Hunan Tourism Development Conference reviewed the mascot and logo of the mascot: the mascot selection of the "Mountain Doll 鲵 Baby" combination, the logo designed by Hunan Rongzhi Cultural and Creative Management Co., Ltd. The "Wonderland Zhangjiajie" designed by Hunan Jiangtao Design Co., Ltd., the VI design will be completed by Hunan Jiangtao Design Co., Ltd.

Wu Wenhai said that Zhangjiajie's tourism image publicity slogan was a global public solicitation event. From May 16th to June 16th, a total of 11588 submission works were received. After re -evaluation, review team review, and expert symposiums, etc. On July 5th, the first meeting of the Zhangjiajie Municipal Executive Committee of the first Hunan Tourism Development Conference reviewed the slogan of the publicity and publicity of the tourism image of Zhangjiajie, and determined 10 shortlisted works. In the end, the "Wonderland Zhangjiajie, Peak Full World" won the gold award.

In the 10 shortlisted slogans, 9 are from outside the province

"In 10 shortlisted slogans, there is only one Hunan, and the others are outside the province. There are seven or eight provinces including Yunnan, Shandong, and Hebei. It is also the Zhangjiajie of Hunan, the Zhangjiajie of China, and the Zhangjiajie of the world. "The relevant person in charge of the Zhangjiajie Tourism Commission responsible for the collection of slogans said," On May 16th, we issued a notice for the publicity slogan. In time, you can receive thousands of submission every day. "

The person in charge introduced that the "Peak Fans of the World" in the slogan of the gold awards this time, "Peak" talks about the peaks of Zhangjiajie. The characteristics of Zhangjiajie. "Its creator is a '90 from Taiyuan, Shanxi. The other party has been to Zhangjiajie when she is in middle school, which is very impressed with Zhangjiajie. After learning that we solicit slogans, they not only submitted themselves, but also launched the whole family. "Opinion" for Zhangjiajie. "

Primary school students also "make ideas" for mascots

The reporter learned that in order to expand the influence of the selection activities, the secretary of the Municipal Party Committee and Mayor of the Zhangjiajie Municipal Party Committee repeatedly invited experts and scholars to convene a special meeting to modify the mascots and LOGOs of the travel conference, and brought them into the campus, which was brainstorming.

In June of this year, Liu Yun, the chairman of the Zhangjiajie Cultural Tourism Think Tank Research Institute, brought three first Hunan Tourism Development Conference mascots- "Shanwa, Bao Treasure", "Sakizaki, Masaki doll", "mountain dolls, babies, babies "Come to Chongshi Elementary School South School and contact the classmates at zero distance.

As Zhangjiajie Cultural Tourism Research and Brand Promotioner, Liu Yun said: "As the small owners of the hosting place, they love deeply about their hometown, saying the reason for each mascot, expressing the love of nature, protecting the nature, protecting the nature, protecting it The environment, strive to be a civilized Zhangjiajie, and welcome the victory of the first Hunan Tourism Development Conference with practical actions! "" Children have intuitive feelings about mascots, and college students are more professional to logo. " In terms of selection, they went to universities such as the Academy of Fine Arts of Jishou University many times, and invited the dean, undergraduate and graduate students of the Academy of Fine Arts to discuss and make suggestions.

"The defined logo is far -reaching." The person in charge said that the LOGO selected now consists of four small mountain peaks and three big mountain peaks combined with Xiangyun. "Four small mountain peaks are the prototype of the Zhangjiajie Tianzi Mountain Yu Bi Peak, which represents our two districts and two counties to develop the whole region. The three Dashan Peak represents the meaning of the three thousand peaks of Zhangjiajie, and the three lives. Floating means that Zhangjiajie develops positive and high -quality. "

Attachment: 10 shortlisted works

1. Wonderland Zhangjiajie, the peaks are all over the world

2. Severe Wonderland Zhangjiajie

3. Thousands of peaks, exclusive realm

4. Peak Jing is unique

5. World Heritage Site, Damei Zhangjiajie

6. Zhangjiajie, the mountains and rivers are boundless and unbounded

7. Zhangjiajie, one mountain, one water, one world

8. Fairy world is far away, Zhangjiajie is very close

9. Cover of the Earth Drunk Beauty -Zhangjiajie

10. Extraordinary realm, extraordinary beauty -Zhangjiajie

(Text/Provincial Public Propaganda Cultural Unit supporting the work team of Ding Pengzhi/Correspondent Deng Daoli, a correspondent)

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