Sanxingdui: Leading national tide fashion with millennium ancient charm

Bookmarks, refrigerators, moon cakes, canvas bags ... Recently, in Sanxingdui Cultural and Creative Museum, the reporter saw many cultural and creative products involving clothing, food, housing, and travel. On the road of cultural and creative, the "brain hole" of the Sanxingdui Museum is getting bigger and bigger.

During the National Day last year, the Sanxingdui Museum seized consumers' exploration and experience, launched two chocolates and lollipops, and unlock new gameplay. Before eating chocolate, tourists can use gold foil paper to wear masks to the "bronze statue" to experience the fun of cultural relic repair. Trimite lollipops with a prototype of vertical mask are installed with the voice play button. Visitors can learn about ancient Shu culture while eating. These novel and interesting cultural and creative snacks are favored by tourists, and they have been snatched for half an hour. Some tourists commented after taste: "The ancient Shu people can play too!"

Picture of the Management Committee of Sanxingdui Cultural and Creative Scenic Area

Not only that, the Sanxingdui Museum has also launched prayer blind boxes, archeological blind boxes, and rock band blind boxes one after another. Among them, the theme of "Sichuan Shu Small Back" incorporates the change of face, tea culture, and Shu embroidery in Shu culture, which improves regional characteristics And artistic value.

It is often new, which is the biggest attraction of Sanxingdui cultural and creative. In terms of cultural heritage, the Sanxingdui Museum boldly tried to launch the bronze vertical eye shadow disk, Sanxingdui cultural and creative ice cream, and the copper mask cup, etc., which were deeply loved by tourists.

Behind Sanxingdui cultural and creative products frequently "out of the circle" is the "wonders" of cultural and creative designers. The adventure cartoon "Sanxingdui · Glory Awakening" uses novel stories to allow tourists to learn more about Sanxingdui and fall in love with Samsung Dou. The animated film "Golden Mask · Heroes" and "Sanxingdui Legend · Douyun Star" is expected to be released this year. Come and catch the monster together, you will meet with players. The Sanxingdui Museum has also developed digital cultural and creative. Visitors can wear MR (hybrid reality) glasses viewing exhibitions to immerse the life of ancient Shu people.

Sanxingdui cultural and creative cross -border has not stopped. Sanxingdui Museum also cooperates with more than 20 brands such as Jin Dian, Geely Automobile, Vivo, etc. Last year, it launched the "Bronze" liquor box with Jiannanchun. The Sanxingdui digital cultural and creative avatars have been launched, which has received the attention of many netizens. In the next step, Samsung Dou Museum will launch a co -branded product with Hongxingrk.

From creative products, digital collections to cross -border joint products, Sanxingdui cultural and creative breakdown has broken its own limits again and again, making cultural and creative products full of creativity. Data show that from September 2021 to June 2022, the total sales revenue of the cultural and creative cultural and creative museums of Sanxingdui Cultural and Creative Museum was 18 million yuan, an increase of 36.7%compared to the same period from September 2020 to June 2021. In 2021, its cultural and creative income was It is the sum of the previous five years.

"We are committed to building a new pattern of cultural and creative development, launching high -end brands, start -up brands, and Guo Chao brand joint plans, carrying out Sanxingdui cultural and creative sub -brand support plans, and promoting cultural and creative products to develop in the direction of essence, specialty, and red. There are more than 10 cultural and creative cooperation projects. "Ren Ren, director of the Industrial Development Department of Sanxingdui Management Committee.

The "popular circle" of Sanxingdui cultural and creative is also the epitome of the integration of cultural tourism in Guanghan. A new round of archeological excavation of Sanxingdui has attracted much attention since its launch in September 2020. On New Year's Eve this year, Sanxingdui Bronze Mask appeared on the Spring Festival Gala, making Sanxingdui, which sleeps for thousands of years.

"With the shareholder of Tianfu's famous county, Guanghan City will further promote the integration of cultural tourism, create a demonstration zone of the National Cultural Relics Protection and Utilization of Sanxingdui, and accelerate the construction of the ancient Shu Cultural Site Museum of Sanxingdui and the construction of the National Archaeological Sites. The leading role of the development of tourism integration. "Wang Juzhong, deputy secretary of the Guanghan Municipal Party Committee and director of the Sanxingdui Museum Scenic Area Management Committee. (Author: Reporter Bai Yan; Editor: Cao Xuewen)

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