Yancheng, Jiangsu: Lapts to build an international ecological tourism destination

A few days ago, the General Office of the Provincial Government issued a notice on the implementation of major policies and measures in 2021, and the effective results of the work were obviously inspected and inspired. Among them, the salt city was praised. Yancheng has successfully selected places with good development momentum in the cultural industry and tourism industry in Jiangsu Province, a complete construction of cultural and tourism enterprise service systems, and a high level of consumption quality. Only three prefecture -level cities in the province have won this award, and Yancheng Cultural Travelers have gained sweat.

Focusing on building a high -standard positioning of the "International Ecological Tourism Destination City", Yancheng actively promotes the development of the cultural tourism industry, and is based on the development ideas of "one corridor, one nuclear, three districts, four zones and four zones". Five tourist economic belts for the construction of five tourist economic belts in the five tourist economic belts of "Exploring the Natural Heritage of Natural Heritage, Decoding Ancient Stringing Fields, Drama Lake Wetland, Searching for the Yellow River Road, and Inheriting Red Gene." The development pattern of global development is gradually formed. In 2021, Salt City received a total of 26.727 million tourists, a year -on -year growth rate of 11.1%, and the total number of provinces was sixth. Among them, the number of tourists from Shizhi's products accounted for more than 40%, an increase of 32%year -on -year, and the quality and efficiency of the ecological tourism industry continued to increase. The year of the year organized and implemented 70 key cultural tourism projects of more than 50 million yuan, with a cumulative investment of 13.179 billion yuan, an annual investment completion rate of 101.07%, and a project operating rate of 100%.

Improve the formulation of "ecological tourism+" recreation, research, culture, experience and other formats, and build the first batch of 12 demonstration projects for the first batch of health care industries such as "cultural leisure", "research type" and "sports type". The city's beautiful rural tourism highway has been successfully completed. The 1518 kilometers of beautiful rural highway beading chain, 36 tourism service stations and 59 nodes sketches, basically achieve the seamless docking of external and trunk road networks, internal and key scenic spots in the field Tightly connected. The high -speed rail tourism distribution center is completed and opened, and the "landing self -driving" project is put into operation.

Focusing on the resource layout of 19 key tourism parks, build a number of high -standard special hotels and boutique homestays, and carry out the "2021 Best Features Brand Hotel Selection" activity. promote. The "Yancheng Smart Cultural Tourism" platform is officially opened to accelerate the integration of more than 100 scenic spots and cultural venues in the city, more than 900 hotels, more than 140 travel agency resources, cover the entire process of tourism consumption, and comprehensively use big data collection analysis technologies to be global for the whole region. Data support and smart support for tourism management, marketing and services.

While high -quality development, Yancheng Cultural Tourism has also strengthened publicity. Successfully organized high -level cultural tourism activities such as the theme event of the National Cultural and Natural Heritage Day, and the Shuiyun Jiangsu Cultural Tourism Consumption Season. It also launched a series of theme events such as "Huakai Yancheng" and "Saying Yancheng Exploring the World Heritage", and the influence of tourism brands has increased day by day. All localities also target market demand in the Yangtze River Delta region, hold a series of activities such as investment promotion conferences, cultural and creative entrepreneurs seminar, and carry out series of activities such as "cities along the high -speed rail", carry out special investment promotion, and continuously expand the influence of Yancheng ecological tourism influence Essence (Writing 丨 Zhou Fenghua)

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