Times of rural residence: new experience and thinking of rural tourism

▲ Photo confession for interview objects of Miaozhai Miaozhai in Guizhou

Countryside tour:

There are also "small distress" in the upgrade and development

Wang Tianyi, the internship reporter of this side

Rural tourism is an important means to work for rural economy and promote rural rejuvenation. It is also an effective way to enrich the tourism format and make good use of the local cultural resources.

However, as the rural cultural tourism market continues to heat up, the farmhouse model of sightseeing tourism can no longer meet the diversified consumption needs of tourists, and my country's rural tourism products are developing in the direction of diversification, integration and personalization. In -depth experience of travel, the "small distress" in some rural tourism development gradually appeared.

Hougou Ancient Village is located in Dongzhao Township, Yuci District, Jinzhong City, Shanxi Province. It is a sampling place for the protection of farming and cultural heritage of the ancient village of folk cultural heritage rescue projects. The village retains a large number of Loess Plateau dirt kiln in the courtyard, embellished in the mountains, and staggered, showing different gestures with the mountain potential; with the ancient drainage system that is clearly leaked, it is the "secret of the village architecture for years. "; The complete village political facilities, a well -established living pattern, and the prevention of the storage system that have not occurred, etc., so that Hougugu Village became the" living fossil "of the northern farming civilization.

In recent years, relying on the unique tourism resources of Hougou Ancient Village to develop the theme event of "Dream Back to Hougou Village · Taste of Farming Culture · Playing Snow Paradise", "Guyun New Village Leisure Tour" theme rural tourism line, "meet the thousand -year ancient village search for thousands of years old villages to find Dreaming farming Taoyuan "Children's Day parent -child travel activities such as parent -child travel activities, tourists can participate in agricultural production labor, experience farming culture, taste farmhouse food, experience folklore charm during the tour, and have a wealth of experience have been widely praised by surrounding tourists. However, some tourists have proposed the problems of less people in the scenic spot, relatively monotonous tourism methods, and low quality of consumer goods, which reflect the dilemma of the flat single and not enough cultural and tourism integration of the consumer structure facing the current consumption structure. Find new hotspots of consumption, build a more three -dimensional consumption structure, deeply tap the local villages' local humanistic charm, enhance the interactive experience of tourists, enrich publicity and promotion models, stimulate the enthusiasm of tourists, and will become the opportunity and challenge in the development of the tourism industry in Hougou Ancient Village.

In the development of rural tourism, it is also facing distress. It is also known as the "Last Gunner's Tribe". As the "National Ecological Cultural Village" and "National Agricultural Tourism Demonstration Site", the folk customs of Miaozhai Miaozhai are naturally simple and simple. Now it still retains ancient living customs such as worshiping ancient trees, sickle shaving, and wearing muskets. In the development of rural tourism products, Lisha Miao Village attaches great importance to the empowerment of the cultural industry. Through the reasonable use of non -heritage resources such as Lu Sheng dance and Miao embroidery, and unique traditional folk performances such as the gunfire ceremony, it has created a place to create a place Cultural formats with distinctive characteristics, outstanding cultural connotation, and organic integration of industries.

However, there are still some places that need to be optimized on the road of high -quality development of tourism products in Lisha Miaozhai. A tourist who lives in Guangdong recalls the experience of visiting Pusha Miaozhai before the epidemic. He said: "Miao Village in La Sha is very beautiful, but the traffic is really not convenient. The environment needs to be improved ... the performance is very distinctive, but other consumer products are similar to the surrounding scenic spots. "This reflects the higher expectations of tourists' higher expectations for the governance of the ecological environment of the scenic spot and the construction of tourism public service facilities. At the same time, the tourism industry of Lisha Miaozhai should also avoid the surface form on the basis of the existing performance industry. Develop interesting, connotative, and functional cultural and creative products to meet the new needs of consumption upgrades.

In the development of rural tourism, there are also some regions starting late and slower progress. The ancient city tourism project in Chongwu, Fujian urgently needs to find an upgrade breakthrough. Chongwu Ancient City is a well -preserved ancient city of Shizhu in the Ming Dynasty. In recent years, the rejuvenation of Chongwu Town has achieved outstanding results. It is understood that in order to build a beautiful countryside and promote the revitalization of the countryside, Chongwu Ancient City hired a professional team to design water -level tour, reproduce the scene of "fisherman's wrestling, Nanyin performance, and fishing song singing" to show the scene of the production and life of fishermen. Benefiting from the development of rural tourism, Chongwu integrated idle land, fully transformed the villagers' living environment, and created net red attractions such as swimming pools, cultural and creative parks, and RV theme inn.

However, in the experience feedback of tourists, Chongwu Rural Tourism Project still has more room for improvement. During the interview, some tourists proposed "too few fun around the ancient city", "except for the city walls, no other attractions in the beach", "unable to find food and leisure places, not gathering", "lack of participation in the play process", reflecting rural tourism The product exists in the lack of cultural integration and insufficient supporting facilities. As a historical military town, scenic spots such as Chongwu Ancient City are a good place for patriotism education. In the development of local rural tourism, we must find their own advantageous cultural resources, integrate the fields of performance industry, handicraft skills, digital cultural industry and other fields to build Special cultural brands, enrich the experience of tourist experience, and inject vitality into Chongwu tourism products. Faced with distress, rural tourism should continue to strengthen the deep integration of culture and tourism, enhance the market competitiveness of tourism products, stimulate the potential of rural tourism consumption, continuously improve the construction of rural public infrastructure, and place enriched the experience content and experience of tourists in the development of the countryside to develop the countryside Important position of tourism.