Traveling to the World Tour Yunnan | Heqing Silver Town: Relying on "Internet+" to break the barriers to sales of silverware

Cultural Tourism Head News (He Yuzhen, a reporter from Rong Media), when the 2022 China International Tourism Fair is coming, in order to continue to focus on Yunnan's colorful cultural tourism resources and help the high -quality development of Yunnan tourism. On July 7, the 2022 China International Tourism Fair News Propaganda series of theme interview activities led by the Journal of the Yunnan Executive Committee of the Travel Fair, led by the China International Tourism Fair News Propaganda series of theme interviews, and entered the "Chinese Silver Energy First Village" -heqing Xinhua Silver Ware In the town, in the collision of the hammer and silver block, appreciate the spirit of the millennium craftsman.

"Dang Dang Dang ..." Entering the Xinhua Silver Town, the sound of knocking the silverware permeated every corner of the village. Xinhua Silver Town is an important node on the western Dianyou tourist ring line. It has the wetland and strong Bai culture of the plateau water village. Silver art legend.

In early 2020, a sudden epidemic swept the world, the tourism industry was huge, and the tourism industry once fell into a cold winter. Under such a severe tourism market, where should the silver town go from?

"Broken the sales barriers to the silverware market, tourists can't come, then we will send it out." Hong Fengzhi, chairman of Heqing Yincheng Cultural Tourism Development Co., Ltd., told reporters that in the context of the normalization of the epidemic, Heqing Xinhua The silver town has practiced internal skills, coordinates the prevention and control of the epidemic, and rely on the "Internet+" platform to create a live broadcast base of Xinhua Silver Craftsman Village. Bring goods to realize the online and offline sales of silverware.

Hong Fengzhi introduced that the current live broadcast base of Heqing Silver Instrument is located in the silver artisan village of the Xinhua Silver Town of Heqing, covering an area of ​​6,000 square meters. People and cooperative product supply companies have more than 500 companies, which can better meet the requirements of various live broadcasts. It is the only "China Taobao Village" in Yunnan Province. The live audience is mainly facing short video platforms. , Can better help the development of the silver instrument industry and drive more people to employment.

In order to introduce more professional live broadcast talents, the silver town conducts classification and cooperation according to the personal needs of the anchor, and provides accommodation, live broadcast venues, products, etc. for the anchor. Heqing Xinhua Silver Town, of which the more typical anchor representatives have ingeniously selected Lao Yang, Lao Xue said that the silver pot, silverware shopkeeper, silver pot gold, etc. According to the data, at present, the number of anchors of Xinhua Yinmi Village Silverware live broadcast base has reached more than 100 people, with an average sales of more than 10 million per day.

It is worth mentioning that, in addition to the live broadcast base of the silverware, the Shanghai -Yunnan cooperation live broadcast base is also set up on the third floor of the e -commerce public service center of Heqing County. The new model of live broadcast+agricultural special products "builds an online platform for consumer poverty alleviation for consumer consumer and poverty alleviation in Shanghai, Yunnan, to provide services for Heqing Entrepreneurship Talent online entrepreneurship, promote the spread of urban image of Heqing County, drive agricultural and sideline products and tourism publicity, realize resources to achieve resources Effective integration allows more people to understand Yindu Water Village and understand the history and culture of Heqing.

Blame Tong Wenwen

Review Li Yuan

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