Changzhou Cultural Tourism IP Image Design Contest in July

"Longcheng" Changzhou, as the land of Wu Wu, the city of canal, the famous red city, and the capital of the paradise, here are rich in representative cultural tourism resources. In recent years, Changzhou Cultural Tourism has been empowering the city with cultural creativity, sorting out urban cultural business cards, and the development of the cultural tourism industry has entered a stage of high -quality development. Focusing on the new industrial development goals, Changzhou urgently needs to condense the image of urban cultural tourism with distinctive characteristics, high recognition, and strong communication. From July 1st, the Cultural Tourism IP image and the "Changwan Tour" platform LOGO Creative Design Collection Competition hosted by the Changzhou Cultural Radio, Television and Tourism Bureau officially launched. This competition is launched for global designers, enterprises, design colleges, students, and design enthusiasts. The development of the cultural tourism industry has moved towards a new level.

In recent years, in the process of building the development pattern of "mountains and rivers, integration of urban and scenic spots, and integration of production and city", Changzhou City has continued to increase the contribution and leadership of Changzhou Cultural Tourism in the Yangtze River Delta region, and strives to develop a country in the Yangtze River Delta integrated country in the Yangtze River Delta integration. Give play to the role of first -line, drive, demonstration, and node in strategy. Among them, Changzhou Cultural Tourism has been promoting the branding and IPization construction of the cultural tourism industry. It aims to gather urban cultural tourism resources into a symbol that meets the current popular aesthetic and modern communication methods by shaping the image of urban cultural tourism. Through experiencing thinking and spreading thinking, this symbol is given new life to become the endorsement of a city.

It is reported that around the "532" development strategy of the Changzhou Municipal Party Committee and Municipal Government and the requirements of the long triangle cultural tourism central axis construction, the content of the works collected by the competition will cover two direction units. One is to solicit the image of Changzhou Cultural Tourism in the country, excavate and refine the connotation and core attraction of Changzhou cultural tourism, and help promote the continuous iteration of urban cultural tourism images; the second is to solicit the "Changyou Tour" platform LOGO for the whole country, which fully reflects fully reflects "Frequent Tour" as the affinity, attractiveness, and penetration of the first -stop comprehensive platform for eating and drinking.

In order to attract more outstanding works to participate, the collection time of this event will span from July-November. Online voting (October 11-October 20), final review (October 21-October 31), and publicity period (November 1). The results of the participating works are finally composed of two parts: judges and online voting. The entire event will be supervised by the Supervisory Committee to ensure openness and fairness. In terms of award setting, the top three works of Changzhou Cultural Tourism Image Unit and the "Changwan Tour" platform LOGO unit will receive a prize of 15,000 yuan, 10,000 yuan, and 3,000 yuan respectively. Related rules and details of the participation, you can log in to the official website of the "Love Vision" activity.

[Edit: Zou Houhu]

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