Follow Pu'er Coffee to travel 丨 Meet "Poetry and Far" in a cup of coffee!

Yunnan Pu'er enjoys the reputation of "Chinese Coffee Capital". The city's coffee planting area reaches 668,000 mu, accounting for 47.9%of the province, with an output of 46,000 tons and a comprehensive output value of 2.8 billion yuan. The best quality coffee production area and trade distribution center. In recent years, Pu'er City has used the popular screening of the movie "A little to Go Home" to create a "taste of the forest" coffee tourist destination, making the coffee boutique tourism line more deeply rooted in people's hearts. People come to look for "poems and distant" hidden in a cup of coffee.

("Rose Xia" coffee)

Far Mountain Forest Mansion Travel Integration drives the "new format" of rural tourism

In order to allow coffee enthusiasts to get a unique experience from "seeds" to "cup", Pu'er City has formed a "coffee+tourism" model of "visiting cafes in the city and traveling to coffee estate outside the city." Some emerging coffee estates and cafes began to design coffee research journey, innovative coffee tourism projects, and launched related cultural and creative products. Pu'er gray discs coffee and Pu'er's fun coffee cars jointly launched by the Pu'er Cultural and Tourism Bureau, "You Yunnan" and Xinyi Coffee have captured the "heart" of many audiences once they were released.

(Pu'er Coffee Cultural Products)

The coffee estate such as the coffee of coffee, Ai Coffee, Xiaocong Coffee Coffee, and Xiaota Coffee have driven the surrounding coffee farmers to open leisure homestays and farmhouses. The "new road" for development. From November to April of the following year, it is the season of harvesting coffee fresh fruit. In the small concave coffee manor, Liao Xiugui, a senior agronomist and a coffee manor owner who has visited the coffee garden with tourists. Everyone introduced the new project ...

"In addition to outdoor camping, barbecue, and providing coffee experiments to coffee training institutions and professional teams, providing teaching and training venues, and holding research activities, our coffee estate is still the growth park of birds, reptiles, insects, and ants. The first outdoor macro photography base of the Macro Photography Association. "Liao Xiugui said. Since 2021, more than 20,000 coffee enthusiasts have "followed incense" for sightseeing and punching in. The business scope of Xiaotongzi Coffee Manor has also expanded from the original coffee transaction to ecological leisure and recreation research.

(Fireflies flying in Xiaota Coffee Manor)

Village "Literary Coffee" coffee punching point promotes the integration and development of cultural tourism

The in -depth "coffee -travel integration" industry chain will become one of the important directions for the development of Pu'er coffee industry in the future. Pu'er Cultural Tourism Department actively cooperates with relevant units to guide enterprises to create coffee theme demonstration estates in the development of coffee industry and project construction, explore the innovation "coffee travel" in -depth integration model, promote the revitalization of the coffee industry and the development of agricultural tourism, expand the tourism format, and expand the tourism format. Let the distinctive coffee punching points and leisure farms become a new place for people to leave.

(Wild Yatang River Valley Manor)

Zozo Coffee House, located in Banli Village, Donghui Town, Lancang County. It is a coffee house that combines the two elements of the nation and modern elements with the "hanging foot" of the traditional residential house of the Laupian. Here, you can hold a cup of coffee coffee, listen to the songs of Lahu, and feel the rich ethnic style. Since its completion in 2021, it has not only driven the local cultural tourism consumption, but also promoted the development of agricultural tourism, attracting tourists from surrounding counties and even outside provinces to visit and punch cards here.

(East Hui Banlin Park)

(Zozo Coffee)

After the completion of the Sasuo Coffee House, it has generated considerable economic benefits in Banli Village. The local party committee and government give full play to the advantages of the Dato house drainage of Sasuo Coffee House, with the centered on Zozo Coffee House, and expanded 12 exhibition halls including Youyou Tea House, Shangshang Bar, and Xiaxiashu Bar to form the "East Hui Banliwen Travel garden". Today, the Donghui Town Cultural Tourism Park not only achieves the dual economic income of the villagers' "migrant workers+land rent", but also has become a new model for deepening the integration of coffee travel in Lancang County.

(馆 逅)

(Chao Chao Pottery Museum)

Mancheng Coffee Coffee Coffee Cultural Activities Gather more popularity

The "out -of -city" coffee tourism industry has a taste, and the "city" coffee cultural activities are lustful. At present, Pu'er City is vigorously promoting the construction of coffee characteristic cultural and creative markets and theme blocks to build a new format for coffee tourism and new playground. The province's first original coffee theme tourism and leisure district- "China · Pu'er Coffee Club" will open in September this year. At that time, a collection of raw bean display, baking processing, existing grinding shops, and non -heritage display are integrated. The cultural atmosphere of coffee theme cultural atmosphere and immersive coffee theme tourism and leisure neighborhood will be presented in front of citizens tourists.

With the continuous improvement of Pu'er coffee's popularity, Pu'er City has held various coffee -themed bazaar successively, which has attracted a large number of coffee enthusiasts to taste coffee mellow fragrance and exchange brewing experience. During the Spring Festival this year, the Entry Coffee theme Bazaar & New Year's Eve is held. In the form of the market, it creates various cultural and creative product news transit stations in Pu'er to purchase New Year's goods and boutique coffee for citizens tourists. In 2022, "Cultural and Natural Heritage Sites The "Pu'erwen Traveling District · Urban Camping" event organized during the day of the day "combined traditional non -heritage exhibitions with modern coffee skills, bringing multiple enjoyment of visual, hearing, and taste to citizens and tourists.

(Entry Coffee theme market)

At the same time, Pu'er is actively supporting and guiding Pu'er coffee special brands to enter public places. Through special experience sharing areas, interaction and experience are added to create a coffee atmosphere.At present, there are already coffee brands settled in the estate, hotels, libraries and other places. Next, the "Pu'er Coffee Scenic Area" will be promoted.Promote coffee consumption and further promote high -quality development of coffee travel.Cultural Tourism Head Firing Media Reporter Zhu Zheng Correspondent Dai Yanwen

Lancang County Cultural and Tourism Bureau, Donghui Town People's Government, Yakutang River Valley Manor, Zihan, Zhu Zheng, Pu Xingnan, Zhou Siyu

Editor Liu Rongshan

Review Li Yuan

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