This summer red tourism popularity climb up

As the summer and "July 1st" approached, the red tourism market has continued to rise. Recently, many OTA platforms have released data showing that red tourism this summer has shown surrounding and localized trends, and receiving red education at "Home Door" has become a choice of many tourists.

Parent -child customer base and research team become the main force

Today, more and more parent -child families are participating in red education and red tourism. "Red parent -child tourism, red research, red summer camp, etc. will become a popular content of summer red tourism, and the cross -governor line tour will also usher in a strong recovery." Ctrip Research Institute industry analyst Fang Zeqian introduced.

According to Ctrip's data, from the perspective of the red tourist customer group, women prefer red tourism, with a 54%proportion of 8 percentage points higher than men. Judging from the age of the tourist group in the red scenic spot, it is mainly based on the "post -80s" and "post -90s", accounting for 41%and 26%, respectively. The proportion of parent -child families participating in red tourism this year is almost the same as last year, accounting for nearly 30 %.

Data from Tongcheng Travel show that the team tour of parent -child tourism, research tour, and enterprise institutions is the three main force of red tourism this summer. Among them, the parent -child family customer base chooses the theme line of parent -child tour and the red summer camp products, and the red summer camp has gradually become a popular choice for the summer practice of colleges and universities. It is expected that this summer red summer camp will increase significantly compared with last year.

Red ruins, revolutionary old districts become hot spots

Recently, red venues such as red site relics and revolutionary memorials (museums) have been favored by tourists.

The Tongcheng Research Institute predicts that the important historical events, such as the Jiaxing Nanhu Revolutionary Memorial Museum, the Zunyi Conference site, the Jinggangshan Revolutionary Museum, and the Yan'an Revolutionary Memorial Hall, etc., will become a popular "punch place" for summer red tourism.

According to Ctrip data, in the first half of the year, the highest visit to the Red Tourist Scenic Spot was: the National Museum of China, Yuelu Mountain, Tiananmen Square, Mao Zedong's former residence, Jinggangshan, Xichang Satellite Launch Center, Hongqiqu, the Chinese People's Revolutionary Museum, Wolf Mountain and Yangjialing Revolutionary Revolutionary Site Wait.

According to data from Tongcheng travel, Yan'an, Jinggangshan, Urumqi, Xining, Guang'an, Zunyi and other central and western destinations have become the popular destinations of cross -provincial red tourism in the summer of this year. From the perspective of the line combination, the combination of "summer shelter+scenic name victory+red" is a popular choice for the long -term red and group tours, such as the site of the Zunyi Conference and the surrounding Huangguoshu waterfall, Fanjing Mountain, Xiaosihong and other scenic spots. More welcomed by tourists.

Drive rural homestays, rural tourism

As many old revolutionary areas and red tourism resources are concentrated in rural areas, red tourism fever has also led to the development of rural homestays and rural tourism.

According to Ctrip data, in the first half of this year, the number of red tourist scenic spots in the countryside accounted for over 30%, and the proportion of tourists visiting the red scenic spots at the same time continued to increase.

According to the statistics of the Golden Village Greater Bay Store of Faculty, 85%of the guests will visit the Red Education Base of Greater Bay Village under the guidance of farm staff. About half of the farm guests will go to Dahu Village for catering consumption, and a higher percentage of farm guests will take the initiative to go to the Greater Bay Village Supply and Marketing Cooperative to buy Liu'an Gua Mizuka, General cuisine, Pearl cuisine, Pueraria powder and other specialties. The benefits are prominent.

According to Zheng Yaming, the manager of the Jinzhai Greater Bay Store of the Kyoto Village, "Living down" will increase the customer's consumption opportunities in the local area and drive the upgrade of tourism consumption in the old district. In addition, the emergence of high -end rural homestays also created new jobs for local residents and provided young people with opportunities to "return" the countryside. At present, local employees who carry fake farmers Anhui Jinzhai Greater Bay store accounted for more than 80%.

"Red tourism and rural tourism complement each other, and more and more destinations attract tourists to punch in rural areas through red tourism. The close combination of red tourism and rural tourism will help form a strong co -force of '1+1> 2'." Ctrip Group CEO Sun Jie said. (Author: Reporter Tang Bonnon; Editor: Yang Shuo)

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