Data ｜ Take you to see the "camping economy"

Text ｜ Gao Wanpeng

In the past May and Dragon Boat Festival holidays, the topic of camping has frequently appeared on social media hot search, becoming the "traffic responsibility" of small holidays, and the camping economy has also received widespread attention from people.

China's camping economy market size and forecast

Data show that the core market size of camping from 2016 to 2021 increased from 13.05 billion yuan to 74.75 billion yuan, driving the overall market size from 61.34 billion yuan to 381.23 billion yuan. It is expected that the core market size of camping in 2025 can reach 248.32 billion yuan, which will drive the overall market size to 1440.28 billion yuan.

The most camping companies in Shandong

Data show that as of October 15, 2021, there were more than 30,000 camping companies in China, and in 2020 and 2021, more than 8,000 and over 15,000 camping companies were added respectively. From the perspective of the number of camping in various provinces, Shandong's camping companies have the most, 3575, followed by Hainan and Shaanxi. The number of camping companies is 2,533 and 2413, respectively.

Consumers prefer "close to nature" and "experience new life"

Data show that around 70 % of camping consumers "like nature" and "experience new life", more than half of them prefer to camping camps on grass type and lakeside type, with an average of two types of camping camps per camping consumers.

Consumers tend to camping for two days and one night

The survey data shows that in a single camping time, 46.8%and 31.6%of the Chinese "Gen Z" group said that a single camping time is usually two days, one night and one night.

Consumers for nearly half of camping spend more than 5,000 yuan/year

Data show that in 2021, 25.9%of camping consumers spent 3,000-5000 yuan on camping equipment in the past year, and 47.6%of camping consumers spent more than 5,000 yuan. The average camping consumers spent 6995.3 yuan on camping equipment in the past.

The most activity of "Gen Z" is barbecue and picnic

The survey data shows that the most activity of the Chinese "Gen Z" group camping is barbecue and picnic, accounting for 91.2%; there are also some "generations" group camping (53.8%), kite (48.0%) when camping (48.0%) He played chess (43.9%) and so on.

Ai Media Consulting analysts believe that the activities of China's "Gen Z" group are rich in activities, creating a lot of room for development for supporting services for camping.

More than 70 % of consumers want to be equipped with toilets and shower rooms

Data show that in 2021, Chinese camping consumers have comprehensive requirements for camps for camping. More than 70 % of camping consumers want to equip toilets and shower; over 60 % of camping consumers want external power and drainage and water supply facilities; analysts believe At present, Chinese camping consumers are not pursuing the rough camping of the past "self -reliance", but a life experience that pursues contact with nature on a certain material basis.

As an emerging tourism format, camping meets the current situation of tourism development affected by the epidemic, and caters to the rapid development of self -driving tour and self -service tourism market in China. In the context of consumption upgrade and strong support for national policies, the camping industry will become a new consumption growth point.

Data source: Ai Media Consultation, Strawberry Pai Data Investigation, etc.

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