Xinhua Full Media+| Cultural Tourism, the scenery is unique -Shandong promotes the integration of cultural tourism with "two innovations"

The "2022 Shandong Tourism Development Conference" opened in Qufu, Shandong on the 26th. The conference focused on creating a world -class cultural tourism destination, and promoted the "poems" and "far away" of "Confucius and Mencius" to wipe out more shiny sparks.

Shandong has four world cultural heritage, including Taishan, "San Kong", Grand Canal, and Qi Great Wall. The traditional culture has a long history and rich resources. In recent years, Shandong has taken cultural "two innovations" as the starting point.

"Culture lives, travel fire"

In the Confucius Museum in Qufu, Shandong, the staff lived and restored Xiao Shaoya in the Spring and Autumn Period through multiple multimedia display technology, vividly interpreting China's ritual and music thoughts.

"In the past, there were ancient music institutions in the Confucian government. It continued the study, demonstration and research of Chinese etiquette and music. Now we continue to continue this skill through scientific and technological means." Said Gong Pengcheng, director of the Confucius Museum Honorary Museum.

Taishan Shadow is a traditional folk art with a history of more than 600 years. In recent years, the inheritor of Taishan Shadow Shadow explores the development path of "Internet+non -heritage" and integrates elements such as film and television performances, fashion animation and other elements without destroying the purity and authenticity of the shadow culture. Essence

Many new cultural tourism projects in Shandong pay attention to the integration of modern technologies such as "sound and photoelectric", allowing tourists to experience the charm of traditional culture. With the surging of music fountains, hundreds of drones rose rapidly, and they were listed in the map of the Confucius weekly to travel to the country, and they were scheduled for the "Analects" book. This is a traditional cultural light show created by the Holy Realm of Qufui.

The picture shows the traditional cultural experience activities held in the Holy Realm of Qufui. (Photo confession in the respondent)

The Nanwang Hub in Wen Shang County is an important site of the Grand Canal and is known as the "heart engineering" with the highest technology content in the Grand Canal. A series of modern technical means such as 3D animation and VR simulation dragon ship have been adopted to increase the experience and perception of the site, attracting many young people to come to understand and experience the canal culture.

"Shandong pays attention to the protection and utilization of cultural inheritance, and a series of cultural heritage projects are activated. At the same time, actively explore the new model of 'cultural relics+tourism' '' 'non -heritage+tourism' to make the content of cultural tourism richer and profound." Shandong Province Culture Wang Tingqi, deputy director of the Tourism Department.

"Cultural and Creative" opens a new pattern of tourism consumption

Zibo carved porcelain, Zhoucun sesame cakes, clay sculpture face plastic ... On the "Cultural and Natural Heritage Day" this year's "Cultural and Natural Heritage Site" Shandong main venue Zibo Boshan Yan Shen Ancient Town, more than 80 non -heritage representative projects and Chinese old -fashioned companies on -site exhibitions, more than a hundred models, more than 100 models, more than 100 models, more than 100 models, more than 100 models Non -heritage products are conducted online live broadcast, which not only promotes non -heritage things for the audience, but also greatly enriches the scenic area format.

Earlier this year, the "Shandong Hand -Construction Promotion Project Implementation Plan" jointly issued by the Propaganda Department of the Shandong Provincial Party Committee proposed that relying on non -heritage or traditional technology to cultivate the hand -made industry. According to reports, by the end of 2022, 13 5A -level tourist attractions in Shandong and 20 key 4A -level tourist scenic spots will build the "Shandong Hand -made" display experience sales area.

The picture shows the digital collections launched by the Taishan Scenic Area. (Photo confession in the respondent)

In March of this year, the Taishan Scenic Area launched the first four digital collections such as "Five Yue Solidarity", "Wind and Moonless", "Ruyi", and "Tiger Word Stone Carvings". This is the first time in Shandong Wenwen Travel Industry to issue virtual cultural products with the help of blockchain technology, and it will sell it out after launch.

A animation company in Jining High -tech Zone launched digital books of "Mengmu Children" and "The Analects of Confucius Wisdom". Readers scan the two -dimensional code in their mobile phones, and they can directly watch the corresponding cartoons on the video platform. The new reading form of Yu is listed as designated auxiliary textbooks at the Global Confucius Institute.

The picture shows the cultural and creative products launched by Kongfu Yintang. (Photo confession in the respondent)

Some traditional cultural skills have launched new products through innovation and rejuvenating new vitality. The seal carving enterprise in Qufu, Confucius, was successfully selected as the "Shandong Handao · Preferred 100" list this year. "We have launched the 'Living Story Seal' this year. Consumers can find the words they want through scanning the code." Kong Chao, the sales manager of Kongfu Yinge.

"Excellent cultural and creative products are the vivid telling of Chinese stories, the artistic presentation of cultural connotation, and the accurate transmission of values, which can enrich the connotation of tourism." Ma Guanghai, a professor of sociology at Shandong University.

"Poetry" and "Far" accelerate integration

In Zoucheng, the hometown of Mencius, whenever the holidays come, the Mengfu and Mengmiao Temple have become the popular destinations for studying tourism. "Student travel is not only tourism, but also experience and learn excellent traditional culture." Meng Xianlong, a tourist from Zaozhuang, Shandong, said that the story of "Meng's Mother's Three Moves" is widely circulated. He made a special trip to take the child to experience.

The picture shows Zoucheng holding the Mencius Mencius Ceremony. (Photo confession in the respondent)

According to reports, Zoucheng focused on the "Confucian traditional etiquette living style display and experience" as the focus, and launched a number of Confucian cultural experience projects such as adult etiquette and opening ceremony to create Mencius's "growth way of growth" and "self -cultivation". Tourism lines have achieved social benefits and economic benefits.

Wei Ji Town is located in the southeast of Huimin County, Binzhou City. It has a deep historical and cultural heritage. It has the currently preserved Qing Dynasty castle -style residential house -Wei's Manor.

Shen Hongmei, Secretary of the Party Committee of Wei Ji Town, said that based on the unique cultural value of the Wei's manor, they restored the eight major business names of the ancient castle and representative region of the manor, Yitang South Horse, and Taishan Xinggong, etc., focusing on displaying the cultural characteristics of the Yellow River.

Wang Lei, director of the Shandong Provincial Department of Culture and Tourism, said that the excellent traditional cultural resources of China are through the new path of cultural "two innovations" to inject a steady stream of vitality for the integrated high -quality development of cultural tourism in Shandong.According to statistics, from 2017 to 2021, Shandong Province received a total of 3.89 billion domestic and foreign tourists, and achieved total tourism revenue of 4.4 trillion yuan.

Reporter: Sun Xiaohui, Yan Xiangling, Zhang Xinyi

[Editor in charge: Cheng Lan]

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