Summer journey is here

Author:Cultural Tourism China Time:2022.06.25

With the approaching summer and the trend of the epidemic prevention situation in various places, it has relaxed the policies for the movement of personnel across provinces, actively carrying out colorful cultural and tourism activities, attracting public travel with various preferential policies, grabbing "golden gold "In the summer stall, multiple measures accelerate the recovery of the culture and tourism market.

Release the summer tourism policies

The Henan Provincial Department of Culture and Tourism has issued the "Notice on the Prevention and Development of the Summer Travel Industry Epidemium in overall measures to take strong measures to take strong measures." According to the requirements, cultural and tourism departments at all levels should actively communicate and dock with departments such as education, hygiene, and transportation, refine the policy measures of summer student tour, take student tour as a traction, actively promote cross -city tourism, develop peripheral tourism, and suburbs in the suburbs of the suburbs. Traveling, rural tourism, urban leisure tour. At the same time, encourage "walking Henan · Reading China" summer research tour, inspecting logo projects such as cultural relics and historic sites, large sites and other logo, studying the excellent traditional culture of China; advocating the preferential policies of the summer student tourism, including ticket -free tickets, Actively develop archeological exploration, cultural tracing, red education, ecological inspection, scientific and technological fun, folk experience, leisure and entertainment and other student tourism products, organize camping and other targeted activities to allow students and parents Essence

The Hubei Provincial Department of Culture and Tourism announced that since June 21, 2022, Hubei Province has fully resumed travel agencies and online tourism companies to operate cross -provincial team tourism and "air ticket+hotel" business. The Hubei Provincial Department of Culture and Tourism requires that after the opening, travel agencies and online tourism companies must strictly implement the provisions of the epidemic prevention and control, improve the corporate business epidemic prevention and control plan and emergency plan, and strictly abide by the "Guide to the Prevention and Control of the New Crown Pneumonia Epidemic Epidemium (Fourth Fourth Edition) "and relevant requirements of the provincial epidemic prevention and control headquarters, continue to suspend the cross -provincial team tourism and" air ticket+hotel "business that operates in and out of land border port cities. Under the guidance of the local party committee and government The epidemic prevention and control policies, implement various normalization prevention and control measures, carefully and carefully do a good job of tourism team organization, receive a full -process epidemic prevention and control work, all tourist teams "one group, one newspaper" and upload electronic contracts in accordance with regulations. Team itinerary and personnel information uploaded a national tourism supervision service platform.

The Qinghai Provincial Department of Culture and Tourism issued a notice on June 18. From now on, it will make every effort to promote the recovery and development of Qinghai's inter -provincial tourism. The announcement proposes that the Qinghai culture and tourism industry must always strictly prevent the input and rebound of epidemic in the primary position, effectively implement the normalized epidemic prevention and control measures, and make every effort to promote the resumed development of tourism across provinces in Qinghai Province. The province's cultural travel industry, especially the travel agency industry, must strictly implement the requirements for reporting the provincial reporting management platform to report the management platform for reporting. The notice of scientific and precisely do a good job of preventing and controlling the prevention and control of the epidemic, implement the prevention and control regulations of low -risk areas, the itinerary code with the "*" and medium and high -risk areas (return).

Tickets for A -level scenic spots in many places are free and discounted

From June 1st to December 31st, Qingdao City, Shandong, has added 11 new state -owned A -level tourist scenic spots to free tickets for tourists at home and abroad.

Under the strong role of the favorable policies of the scenic area, since June, the tourists have increased significantly since June, and the "summer tour" effect has increased. According to data from the Qingdao Culture and Tourism Bureau, from June 1st to 16th, 11 tourists from the state -owned scenic spots free of tickets received 596,800 people. Qingdao's direct revenue increased by 418 million yuan, and the national economy appreciated 1.79 billion yuan. The continuous rising tourist reception has brought a significant increase in secondary consumption. Shi Meishan, Dean of the School of Culture and Tourism, Qingdao Hotel Management Vocational College of Management, believes that the long -accumulated stock tourism consumption potential will be accelerated in the peak season of this year.

Bring the admission ticket to visit Jingchu, more than a hundred scenic spots in Hubei exempt candidates from tickets or special offers. The river water is vast, the lights are bright, and they set foot on the cruise ship through the time to enjoy the gorgeous nights of Jiangcheng. From June to August, the important business card of Wuhan Cultural Tourism "Consperous" launched a special benefits: the students below the graduate students can be based on Student ID purchase a special performance ticket of 99 yuan. The ancient battlefield of the Three Kingdoms of Xianning was the only ancient battlefield in the seven battles of the seven major campaigns of the ancient China "more than less victory and weak victory." You can enter the park for free. Before August 31, many discounts in the historical and cultural tourism area of Jingzhou Ancient City were launched. In addition, Huangshi National Mining Park, Honghu Yuexi Peninsula, Songzi Yishui, Jingmen Obligation, Luotian Bo Dao Peak, Yingshan Four Seasons Flower Sea, Suizhou Yan Emperor's Hometown, Xianning Tongcheng Yao Village, Yichang Wulingxiakou and so on. The scenic area also has different degrees of benefits to the middle and college candidates in the summer.

Recently, many scenic spots in Shanxi have launched free or preferential policies for tickets for middle and college entrance examinations. The discounts of individual scenic spots have also covered the group of teachers. For example, before August 31st, the Niangziguan Scenic Area implemented the first ticket for the national and college entrance examinations in 2022 (Guancheng, Waterfall, and Pingyang Lake attractions) in the middle and college entrance examinations. Before August 31st, the 2022 college entrance examination candidates who went to Tianlongshan Scenic Area held their ID card and college entrance examination test for free, and they could also receive the "Xiantong Sofa" Tianlongshan Cultural Cultural Gift for free at the Ticket Office of Tianlongshan Scenic Area.

Cultural Tourism Huimin Course, Student Card ...

Cultural tourism welfare

The Xiamen Cultural Tourism Bureau of Fujian recently issued 4 measures to activate the summer tourism market. Among them, 10 million yuan of summer cultural tourism consumer coupons will be issued through the flying pig travel platform to focus on the hot spots of summer consumption. 50 % off discount subsidies. At the same time, tourists organized tourists to Xiamen. The travel agency organizes tourists to travel in Xiamen from July to August 2022, and spending overnight at the hotel and restaurants above the limited amount, give rewards in accordance with the standards of 50 yuan per night/room in accommodation. No more than 1 million yuan.

From June 22, the Qinghai Provincial Department of Culture and Tourism and the Provincial Department of Finance starts 20 million yuan through the China UnionPay Cloud Flash Pay App and Ctrip platforms. Essence The event is for the residents of the province and the visiting tourists in the province. According to personal preferences, they can receive their favorite consumer vouchers through the China UnionPay Cloud Flash App and Ctrip platforms. Among them, when receiving the cultural tourism consumer coupon issued by China UnionPay, you can choose the cloud flash payment app online channels and activities in the business store to scan the coding coupon. Ctrip's entire line of cultural tourism products can realize online reservations, which are convenient for residents and tourists in the province to plan travel travel plans in advance.

▲ Photo Conferry, Henan Yuntai Mountain Scenic Area, set off the hot Yundai Mountain Scenic Area

All parts of Henan will plan to carry out a variety of publicity and marketing activities to ensure that various benefit enterprises' rescue policies are directly, fulfilling, and fast, and promote the recovery of the cultural tourism market as soon as possible. The relevant person in charge of the Luoyang Culture, Radio, Film and Television and Tourism Bureau said that the bureau has launched the 2022 Luoyang's "Changyou Summer" cultural tourism consumer season event, allowing students to travel to the summer tour. This consumer season event launched a variety of cultural tourism activities and tourism benefits to the people in entertainment, experience, consumption, research. Luoyang will adopt the form of government subsidies to issue a "Luoyang Tourist Ticket Student Card" for each of 1.33 million students in the city. The use period of "Luoyang Tourism annual ticket student card" is valid from June 9th to August 31st. Students can use the "Luoyang Tourist New Ticket Student Card" (or ID card) with the student certificate to enter the Luoyang Tourist New Ticket Scenic Area for free.

Wang Meng of the Luoyang Foreign Language School took the annual ticket like a treasure: "The annual ticket includes more than 30 scenic spots in Luoyang City, such as Longmen Grottoes, Baima Temple, Tianzi Driving Six Museums, Oriental Red Farming Museum, Sui and Tang Luoyang City Yingtianmen Site Museum Museum Museum Wait, it's all the points I am interested in, it is worth brushing. "

Research Tour, folk and non -heritage!

The journey of peace of mind and fun is currently most families traveling. Therefore, the continuously upgraded research tour and folk customs have become popular choices for summer travel.

On June 17, the signing of the strategic cooperation agreement of the Traditional Culture and Science and Technology Education and Research Base of the youth was held in Nanjing Qinhuai · Non -Heritage Museum in Nanjing, Jiangsu, so that the historical culture and non -heritage resources of Nanjing Master Temple Cultural Tourism Group were better. Publicity and display platforms can better meet students' research needs and tourist cultural experience needs.

▲ Nanjing Muzi Temple Cultural Tourism Group Summer Tourism Cultivation and Colorful Nanjing Muzi Temple Cultural Tourism Group Pictures

The traditional cultural series of interesting classrooms launched by Nuzi Temple in Nanjing, which revolves around the historical and cultural resources of the Qinhuai scenery zone area of the Erzi Temple, allows knowledge to combine the scene, including the Confucius culture, the history of the six dynasties, and folklore. Participate in academic guidance, and jointly develop the head brand units in the field of museum education. It has been selected as a demonstration course for post -school culture after class selection of "Education" magazine selected in 2022. "Muzi Temple has been deeply tapped and sorted out the excellent traditional cultural resources of China, combined with the demands of the dual reduction requirements with the current development of primary and secondary schools, and strived to give full play to the cultural heritage value of the carrier and resources.

"Qinhuai's non -heritage is prosperous, and Jinling Jinling." Wu Fanqi, an interpreter of Nanjing Non -Heritage Experience Center (Qinhuai · Non -Heritage Museum), used a poem as the opening remarks. People first follow the interpreter to visit the whole hall to understand the generals of intangible cultural heritage, and then choose their favorite non -heritage projects to follow the inheritance and learn to complete a non -heritage work.

Combined with the local summer tourism hotspots, Qingdao's research on the summer summer of this summer is even more "tide" and harvested. Qingdao Langyatai Scenic Area launched astronomical exploration and camping. Young people can experience tents and RV camping here. Under the leadership of astronomical mentors, they can use professional telescope equipment to learn astronomical knowledge. The newly -built "Dream Back to Thousands of Miles", which is newly created by Qingdao Fang -Special Dream Kingdom, recently debuted at the finale of the night field. By combining traditional culture with tourism, the art forms such as dance, martial arts, lion dance and other art forms are combined with light shows and fireworks performances Deep experience. "Culture has become a new kinetic energy for the development of Volkswagen." The head of the Qingdao Culture and Tourism Bureau said that in addition to the policies for free tickets, Qingdao has always attached great importance to the high -quality supply of cultural tourism integration. On June 11, the Qingdao Cultural and Tourism Bureau held the theme event of "Cultural and Natural Heritage Day" in Qingdao City in 2022. 68 theme activities of cultural heritage protection, and also integrated the city's characteristic hand -created tourism resources, launched 6 theme research lines of "Shandong Hand -made Qingdao", and opened a hand -made cultural journey for tourists.

Hubei Wuhan Garden Expo Garden (Yangtze River Civilization Museum) launched the theme of "Chinese Studies Good and Fun" research theme. With the theme of the Chinese studies in the Yangtze River Basin, it adopts immersive experience and sceneization to connect the rituals, music, books, books, books, books, books, books, books, books, books, books, books, books, books, books, The five highlights of the painting and counting are inherited the Chinese school culture of Chu Di students in the Yangtze River Basin.

Innovate cultural activities to enrich the tourist experience

The cool summer map is the external manifestation, and cultural characteristics are its important kernel support.

The summer is coming, and the Zhengyu high -speed rail is opened. The Hubei Shennongjia, Enshi, Xiangyang and other places along the line have launched boutique tourism products to welcome tourists. Xiangyang, Hubei launched the "Xiangyang Good Wind Day" urban leisure three -day tour, "Xiangyang Good Wind Day" landscape and rustic deep breath, a high -speed rail to travel panoramic depth, 6 -day tour, Damei Hubei poetry to seven -day tour 4 Boutique tourist route. Liu Jinjin, a member of the Party Group and Deputy Director of the Xiangyang Cultural and Tourism Bureau, said that compared with last year, this year's summer vacation tourism discount is more intensive, and there are more scenic spots. Everyone's summer travel needs will be further released, which is closely related to this Catering, accommodation, entertainment, shopping and other industries will also usher in quickly heating up.

In order to activate the summer cultural tourism market, the Henan Provincial Culture and Tourism Department revolves around the main line of shaping the "walking Henan · Reading China" brand, which will accelerate the realization of "traffic" to "monetization" and "activities" to "works". A series of publicity and promotion activities will be held in the near future. Cooperated with Douyin to jointly organize the "Fourth Global Cultural Tourism Creator Conference" to plan the 2022 Henan Cultural Tourism Large -scale Consumer Consumer Season with the theme of "Henan Tour Henan · Henan"; "National Student You Anyang" 2022 Kuaishou.com Red Cultural Tourism Conference and meet the most beautiful Anyang short video contest; jointly organize the "beautiful life to watch Xinyang" series theme activities with the People's Daily Online; jointly organize the fourth Lu's landscape music season with Tencent Summer benefit activities; cooperated with Ctrip to organize the "Shiban Rock Alumni Association Works Exhibition" and Linzhou Cultural Tourism Consumption Season and other activities.

▲ Chongqing Teana Education Golden Foshan Biological Diversity Institute of Postgraduate Entrance Examination Chongqing Nanchuan District Cultural and Tourism Commission Conferry

Based on the characteristics of the summer market, Chongqing Shanshui Company organized the "Golden Foshan Summer Water Camping Music Season and the 3rd 'Bashan Shushui' Popular Music Original Golden Melody Awards Ceremony" and Shenlongxia Beer Music Festival, attracting tourists to the scenic area to avoid the summer cooling, play water and play in fun. Essence Hostering in the Star Resort "National Tide Strikes, Cool Playing a Summer" National Tide Xiyuhui, Beer Music Party Equipment, creating an immersive music atmosphere in Tianxing Town, launching a new gameplay of Guo Chao Music and Dance to tourists to enrich the summer vacation nightlife Essence

related data

Cross -provincial tourism: From the perspective of nationwide, cross -provincial tour booking is obvious. As of June 21, the week of cross -province and group tour booking in the summer of the summer has increased by 291%.

Hotel: From June 1st to 15th, hotel reservations increased by more than double the month from the second half of May.

Traveling tickets: In the past week, the number of summer air ticket reservations has increased by nearly three times the previous week.

Scenic tickets: The increase in reservation has reached nearly 60 %.

Popular products: Recently, the search volume with "graduation travel" as the keyword rose by more than 400%month -on -month. Diversified theme products such as e -sports hotels and cultural museums were loved by graduates.

Traveling people: The concentrated travel time for graduating this year starts from mid -June and reached its peak in late June. The proportion of students and friends with a total of 70 %. Parent -child families are also one of the main customers of summer travel.

(Data source: Qunar.com, Ctrip, Donkey Mom Travel Network, Tuniu Travel Network, Tongcheng Travel, this side reporter Zhang Ting sorted out)

(Draft: Zhang Tingzai: Zhang Yingying Qu Xiangtao Shan Beibei Wang Wei Zhang Ting Hou Wenbin)

"China Culture News" on June 25, 2022

The 1st version published a special report

"Summer Journey is Coming"

↓ ↓ ↓ ↓ ↓ according to

Editor -in -chief: Chen Xiaoyue