[January 1 county, city, Binchuan] Unlock Binchuan: Cultural and tourism integrates "Poetry and Far"

Editor's note:

In order to comprehensively enhance the influence of Dali cultural tourism communication and show the image of Dali Cultural Tourism, under the guidance of the Dali State Cultural Tourism Bureau, the Dali Literature Traveling Media Center has deep into the cultural tourism departments, cultural tourism enterprises and related places of Dali Prefecture, and launched "January One County and City Seeing Dali" series of reports is designed to depict good scenery, tell good stories, spread good voices, and show new highlights. , Live and other communication methods, comprehensively publicize the beauty of Dali, the beauty of humanities, and the beauty of development, and take you to discover the new charm of the "six Dali"!

June is the season when the fruits are fragrant. The grapes are mature and the bayberry is picked. Tourists who want to go to Binchuan Yipin Fruit Fruit Scent are endless. The grape matures meets you, the oranges are red, the ancient tree is vine, the morning bell twilight, and the gorgeous Binchuan attracts more and more people.

In recent years, Binchuan County has relying on the rich cultural resources of Jizu Mountain and the vigorous development of the ecological agricultural industry of the plateau characteristic, continuously innovating and developing models to accelerate the promotion of tourism in the region. Based on the 4A -level tourist attractions of Jizu Mountain as the leader, it integrates multi -level and multi -category tourism formats such as leisure tourism, fruit picking, rural experience, red education, characteristic gourmet foodbooks, and other types of tourism formats. The development of the cultural tourism industry is frequent.

Persevere

Blowing the "charge" of the 5A -level scenic spot

"Provincial Civilized Scenic Tourism Zone", "First Yunnan Cultural Tourism Integration Demonstration Scenic Area", "National Tourism Service Standardization Pilot", "Chinese Sports Tourism Boutique Scenic Area", "Chinese Sports Tourism Boutique Competition" ... Due to the strange mountain shape, the front three peaks, and then dragging one ridge, it is named after chicken feet. There are forty Qiling, thirteen dangerous peaks, thirty -four cliff walls, forty -fifty faint holes in the whole mountain, more than 100 places in Quantan. The Gaying Gorge of Gangling, the natural landscape of the chicken foot, Xiu, Xiu, quiet, and strange. The main peak of the Jizu Mountain Tianzhu Peak is 3248 meters above sea level. Ascend the mountain to the east to see the sunrise, the south View Xiangyun, the westwest Cang'er, and overlook the Yulong Snow Mountain in the north. There are also Tianzhu Buddha, Huashou Qinglei, Erhai Hui Lan, Cangshan Snow, Wanlong Songtao, Waterfall Clouds, Xuanyan Xi Zhao, Tower Courtyard Qiuyue "Eight Scenery". In recent years, Binchuan County has completely sounded the "charge" of the 5A -level tourist scenic spot in Jizu Mountain Scenic Area, and strives to create a new situation in the high -quality development of Binchuan tourism.

Focusing on the development goals of Binchuan into a domestic first -class, internationally renowned tourist destination, tourist and leisure resort, and the establishment of "Jizu Mountain Scenic Area Tourism General Plan", "Detailed Plan for the Chicken Scenic Spot of the Dali National Scenic Area" On the basis of the Creation of the National 5A-level Tourism Area Rectification and Improvement Plan "and the" Truthful Development Plan for Jizu Mountain Tourism Cultural Industry 2020-2035 ", the" Benchuan County Global Tourism Integration Development Plan "was preliminarily compiled.

According to the relevant person in charge of the Benchuan County Culture and Tourism Bureau, at present, around the relevant tourism planning, the mountains highlight the "quietness" and carry out in -depth development of the tourism infrastructure of the Jizu Mountain Scenic Area. Focus on the implementation of the supporting projects of scenic spots and the intelligent construction of scenic spots, and continuously improve the infrastructure. Through efforts, the Jizushan Scenic Area has entered the provincial 5A to create a list of preparations to the national level, and strives to build Chicken Mountain into a national 5A -level tourist attraction. The under the mountain highlights the "cultivation", and plans to implement projects such as recreational holidays, parent -child research, leisure shopping, green catering and other projects in the area of ​​the white grass dragon area, the commercial cultural area of ​​the sand site, and the Dadian Da Health Medical Park area. Build a small town with strong regional culture, improvement of facilities services, and high -quality appearance.

Promote the use of cultural relics activation

Take the road of revitalization of rural tourism

Binchuan County has a long history and brilliant culture. After the third national cultural relics census, there were 183 non -mobile cultural relics projects that were investigated and registered and reported to the state in the county. Six items, 15 states, 43 county levels.

Since the "Thirteenth Five -Year Plan", the Binchuan County Party Committee and the County Government have made more than 40 million yuan in funds, and the integration department has been used for the repair and protection of cultural relics protection units at all levels. In 2019, the Red Army Long March has been listed as the eighth batch of provincial key cultural relics protection units; eight items including Shangcang Wenchang Palace, Zhao Yan's former residence, and Zhizheng Bridge are included in the sixth and seventh batch of states. Level cultural relics protection units; announced a total of 28 county -level cultural relics protection units; eight items including Nanxunqiao, the Red Army Long March, and Bishan Academy were included in the first batch of non -mobile revolutionary cultural relics in Yunnan Province.

Exploring "cultural relics+tourism", Binchuan County has opened a new model of cultural relics activation and utilization. It is understood that since the Red Army Long Expedition has been completed in October 2016, it has received more than 200,000 tourists in the province to visit and study. It was announced as a provincial patriotic education base in February 2021. It has now become an important platform for Binchuan County to study revolutionary history, inherit the red culture, and promote the spirit of the Long March. Pingchuan Town will display more than 3,000 folk utensils collected in the Celebrity inscription of the Yang's Ancestral Hall and Yang Ruxuan's former residence for free visitors. At the same time, the "Zhu Kura Coffee Coffee Culture Exhibition" was displayed in the Zhukura Coffee Forest to build the library of Zhukura Village. At present, the exhibition of "General Zhao Yan Memorial Hall" and "Binchuan County Overseas Chinese Farm History Exhibition Hall" is being implemented.

While doing a good job of the protection of cultural relics, rural tourism in Binchuan County is also steadily improving. The first phase of the comprehensive development of the Qiaodianhai Small Fishing Village, which has a total investment of 20 million yuan, was fully completed. The investment of 12.85 million yuan was implemented to implement the construction of a special tourism demonstration village in Temple Village, Jihu Shan Town, and built a number of villages such as Shuangxin Pomegranate Leisure Park and Overseas Chinese Manor Park Tourism and leisure agricultural ecological tourism parks ... As of now, there are 135 leisure agriculture and rural tourism enterprises in the county, 15 rural tourism and leisurelands, 8 tourist specialty villages, 95 farmhouses, and 17 leisure farms. The business model is mainly based on the independent operation of farmers, the joint operation of farmers, and professional village operations. Strengthen publicity marketing

Orderly promote boutique lines and festivals

Binchuan County vigorously promoted the development model of "tourism+sports" and "tourism+culture", and successfully held a series of events such as Jizao Mountain off -road running, Jizu Mountain Bicycle Speed ​​Race and Climbing Races; successfully held the "Binchuan Fruit Cultural Tourism The "Propaganda Week" and other series of activities and the Cocks Mountain Vegetarian Cooking Competition are concluded with Ninghai County, Zhejiang as "Cultural Tourism Friendship County"; actively participated in the domestic and South Asian and Southeast Asian tourism brand promotion activities, and the popularity of the scenic spot has been significantly improved.

At the same time, using the advantages of location, Binchuan County actively carried out boutique union and strived to expand the rural tourism market. Actively participate in various tourism trading exhibitions, focusing on the development trend of rural ecological tourism in Dali region, strengthen regional union, and create boutique lines. Take the festival activities as the starting point, increase rural tourism marketing efforts, organize the Grape Cultural Tourism Festival with local characteristics, the "Tianzi Festival" of the Village, and the "wide season" of the Baofeng Temple. The festival activities can be used to promote business by the festival, to promote business, and to wealth the people.

Strengthen market management

Constantly improving the quality of scenic spots

In order to give tourists a comfortable and assured tour environment, Binchuan County has established a leading group of tourism market order rectification work with the leaders of the county government as the leader of the team leader, and a comprehensive tourism scheduling headquarters in the county culture and tourism bureau. The scheduling command center and strengthen the "1+16+129+X" tourist complaint disposal system and the management of the return and exchange center. Continue to carry out the rectification of the tourism market, and continue to crack down on illegal operations without licensed or overdue licenses. Investigate and deal with non -travel agency enterprises and other operators and individuals to operate travel agencies business and tour guide services without authorization, as well as the procedures for check -in inspection and overdue operations and overdue operations; business.

The Jizushan Scenic Area strictly follows the work requirements of the national tourism service standardization pilot unit, and organizes employees to conduct key training on industry knowledge, business skills and 5A knowledge. Inject more rich humanistic connotation.

In the next step, Binchuan County will plan the implementation of the development and construction project of the county to the chicken -footed farm and cultural tourism and tourism tourism, focusing on the implementation of the improvement of the transformation of the tourism infrastructure of the Jizu Mountain Scenic Area, the county tourist distribution service center, the chicken mountain Kangyang Xiaoxiao Xiaoxiao small Town, Dali Shuanglang Mu Xiangping to Jishan Cultural Tourism Composite Corridor and other major project construction, seize opportunities, and accelerate the cultivation of a number of "tourism+", "cultural, high -platerated agriculture, industrial, sports, ecology" and so on. New format.

Cultural Tourism Head Firing Media Reporter Lin Yanwen

Dali Prefecture Culture and Tourism Bureau Binchuan County Culture and Tourism Bureau Binchuan Jishan Scenic Area today

Poster design He Yuyangyin

Editor Liu Rongshan

Review Li Yuan

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