The "Zhejiang Travel Service Transformation and Upgrade and Innovation Development" activity was held in Jinhua

Reporter Chen Chong Photography Guo Hai

From June 23rd to 24th, the "2021 Zhejiang Travel Agency Transformation and Upgrade and Innovation Development" event hosted by the Zhejiang Provincial Department of Culture and Tourism and hosted by the Zhejiang Travel Agency Association and the Jinhua Culture, Television and Tourism Bureau was held in Jinhua, Zhejiang. Xu Peng, a member of the Party Group, Deputy Director and First -level Inspector of the Department of Culture and Tourism of Zhejiang Province, Zhao Qiuli, deputy mayor of the Jinhua Municipal Party Committee and Municipal Government, Ding Yi, Director of the Market Management Office of the Zhejiang Provincial Culture and Tourism Department, Zhang Linglong Attend the event.

The holding of the event aims to further improve the service quality of the industry's travel agency industry, promote the transformation and upgrading of the industry, and promote the innovation and development of the industry. At the event site, the top 100 home of the Zhejiang Travel Service industry and the integration of innovative travel agencies were released in 2020.

In the special circumstances in recent years, the entire travel agency industry has undergone comprehensive and profound changes. The quality, innovation, and development have become the most urgent topic facing the travel agency industry in the province. With the changes in the tourism market, consumption trends, technology and use, the overall travel agency industry needs to be a machine -organized, and timely transformation and upgrading, continuous innovation and development.

Xu Peng, a member of the party group, deputy director, and first -level inspector of the Zhejiang Provincial Department of Culture and Tourism, said at the meeting that the "Fourteenth Five -Year Tourism Development Plan" issued by the State Council earlier this year pointed out that during the "14th Five -Year Plan" period, my country In the era of public tourism, the development of tourism industry is still in an important period of strategic opportunities. First of all, travel agencies need to update the product concept, and change from tourist products to experience travel products. The core capabilities of travel agencies are always products. With the continuous changes in tourism consumption methods and organizational forms, it is necessary to change the way of thinking in a timely manner, pay more attention to the experience attributes of the product content, and design the personalized characteristic of personalized cultural tourism products that adapt to different ages, different local characteristics, and different consumption habits. Visitors create an immersive experience atmosphere. Secondly, travel agencies should update the marketing concept and change from offline operations to offline and online integration and development. Digital transformation has become the core of the recovery and revitalization of tourism enterprises. Travel agencies should enhance digitalization capabilities, optimize and upgrade tourism services, and break the space -time blockage between consumers. It is necessary to transform from the regionalization of the source of the visiting source and the pull -up market, and to the more accurate circle of marketing models. Again, travel agencies need to update the view of talent, and change from traditional extensive and single service talents to professional, quality, and management talent training models. Finally, travel agencies need to update the organizational methods to change the model of travel agency group tour, provincial tourism, cross -border tourism in the past, and use online platforms to launch personalized products and personalized products and personalized products such as self -service tourism, custom tour, surrounding travel, and self -driving tour. Serve.

During the activities of the day, several outstanding representatives from the travel agency industry shared their experiences and practices for their respective transformation and upgrading and innovation development.

Chen Lijuan, general manager of Zhejiang Huading International Travel Agency Co., Ltd. said that in the face of the epidemic, the company actively responded that it was not bitter, not complaining, not decadent, not lucky, and no other. While carrying out self -rescue, the development direction and business model of the company in the era of the epidemic in the epidemic situation.

"Throughout the tourism market, young people and travel agencies are drifting away. Traditional travel agencies and group travel products cannot meet the needs of young people, especially post -90s and 00s." We have formed a new team to make the main battlefield moving the line on the line. Zhao Wei said that the fairy attaches importance to the procurement of products overseas, analyze data and traffic, keep up with the trend, firmly seize the seasonal hot spots, develop small and beautiful landing, self -driving tour, self -service tour and other products; Performance, food and other entertainment and life fragments have a higher proportion of mobile reservations, and purchase the peripheral popular boutique hotel homestays. At the same time, paying attention to fashion consumption points, hot hotspots, and launching a series of explosive models, realizing the change of new, new and new, promoting the transformation and upgrading of tourism in the tourism industry, it will become a new driving force for activating tourism services.

Jin Canying, general manager of Zhejiang Kangtai International Travel Agency Co., Ltd., said that traditional travel agencies can no longer adhere to the thinking of "boutique" and win the one -stop business of "procurement, sales, and service". Personality travel direction transition.

"In 2021, the total revenue of the New Airlines Tourism exceeded 100 million, of which the convention and exhibition sector revenue was 60 million. Huang Yonghong, deputy general manager of International Travel Agency Co., Ltd., said that in the past two years, the tourism industry has suffered the most severe challenges and has also found new machines in the crisis.

In addition, a "Travel Agency Transformation and Upgrade and Innovation Development" forum was held during the event to how to grasp the future on the travel agency industry, seek newness in the change, and adapt to the new normal; In -depth exchanges and discussions.

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