Walking at the forefront to create "Heroy Shandong" continuously upgraded

The 2022 Shandong Provincial Tourism Development Conference will be held from June 26th to 27th. , "Ten billion -dollar Enterprise" financial support for the launch of the special action of the development of the cultural travel industry, the awarding commendation of licenses.

In recent years, the concept of innovation and development of cultural and tourism systems in Shandong Province, integrating cultural tourism resources, introducing measures to benefit the people, concentrating on promoting high -quality development of culture and tourism, and accelerating the construction of strong cultural tourism provinces, promoting high -quality culture and tourism industry high quality New steps in development.

Improvement and Efficiency Efficiency and Effects Upgrade

In recent years, Shandong Province has taken the role of activating innovation potential as a means, led by the awareness of boutique, and continuously promotes the quality and efficiency of the cultural tourism industry, which is improved. According to statistics, from 2017 to 2021, the province received a total of 3.89 billion tourists at home and abroad, achieving a total tourism revenue of 4.4 trillion yuan; 1,184 A -level tourist scenic spots in the province, of which 13 5A tourist attractions and 4A -level tourist attractions were 224; the number of travel agencies in the province increased to 2,743, 483 star hotels, 4,5401 tour guides; more than 3,500 villages in the province's large -scale development of tourism in the province.

As the main venue of the 2022 Shandong Tourism Development Conference, the improvement of the construction of the Holy Realm Scenic Area in Qufu City is in full swing. Appreciate the ancient dance, go to the university, watch the shock light show, watch the wonderful performing arts ... The scenic spot innovates traditional culture through modern scientific and technological methods such as drone performances, light and shadow water shows, and increasing interactive experience, which is loved by tourists. As one of the first batch of preferred projects in the major project database of new and old kinetic energy conversion in Shandong Province, the Nishan Holy Realm Scenic Area has become an active advocate and practitioner of the integration of cultural tourism.

Shandong Province has also implemented the "Three -year Action of Boutique Scenic Area Construction" to promote the reform of state -owned scenic spots, break the "ticket economy" dependence, and promote the launch of a number of theme entertainment, script killing, immersive performing arts, research, and digital cultural and creative products; plus The development of large -scale and customized tourism product lines, strengthen the cultivation of the high -end tourism market, and promote the iterative upgrade of tourism products; accelerate the development of new tourism formats such as self -driving, health, industry, sports, and research to meet the diverse needs of tourists.

In addition, Shandong Province also took the lead in the establishment of tourist homestay gathering areas nationwide, and released the "Guide to the Creation of Tourism B & B" to innovate and launch the "HKKE Shandong · Rural Good Season" rural tourism brand, relying on folk culture, farming culture, local culture Wait, carry out activities such as climbing festivals, opening sea festivals, music festivals. At the same time, by carrying out the theme activities of rural tourism, rural tourism destinations and related formats such as key rural tourism villages and towns, homestay gathering areas, and other rural tourism products are connected to promote rural tourism product lines, drive rural tourism consumption, and meet the new needs of the masses.

Chen Guozhong, Secretary of the Party Committee of Shandong Tourism Vocational College and a member of the Shandong Provincial Tourism Expert Committee, believes that the development and changes of the cultural tourism industry in Shandong Province have benefited from the core concept of innovation and effective measures to promote development with innovation. "In terms of work ideas, coordinate advancement and form a joint force; in terms of cultural heritage, coordinating protection and utilization, a series of cultural heritage projects are activated and inherited; in the cultivation of market entities, cracked development dilemma, strengthen support and guidance, and sound the policy. After traveling, the highlights of the study tour, the tourism performing arts are emerging; in the integration of cultural tourism, the development plan is compiled, the goal ideas are established, and the typical integration is created to effectively promote the upgrading of the cultural tourism industry. "

Benefit the people and the people to activate consumption

In recent years, the cultural and tourism system of Shandong Province has adhered to the guidance of meeting the needs of the masses, and the guidance of enriching the spiritual and cultural life of the people, so that the people, the people, and the people are the hands, and the cultural promotion is further released through cultural benefits and marketing promotion. And tourism consumption potential.

On June 2nd, the 6th Shandong Cultural and Tourism Huimin Consumption Season was launched, and the Wenyou Huimin Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer was issued. The person in charge of the organizing committee of the Shandong Cultural and Tourism Huimin Consumer Season introduced that during the consumer season, Shandong distributed the cultural and creative products of the cultural and traveler's consumer coupons, tourist attractions and lines, literary performances, star hotels and homestays, etc. The four major consumer sectors of cultural creativity, leisure tourism, boutique performing arts, and digital cultural tourism are organized to organize various theme activities through the form of "online+offline" and "feature+area". At the same time, relying on the "HKKE Shandong Yunyou Qilu" smart cultural tourism platform to provide consumers with one -stop and intelligent services, establish a high -quality development linkage mechanism for financial support for the cultural tourism industry, and further strengthen the help of enterprises.

"Goodke in Shandong Tourism" is one of the summer cultural tourism activities brands focusing on the Shandong Provincial Department of Culture and Tourism in recent years. In 2021, "Good Guest Shandong Tourism", for the travel needs of living experts, launched 4 types of "living in Shandong" products such as coastal vacations and residence; for young people's punch -in experience, cycling hiking, etc. Demand for tourists from different groups.

In order to further activate cultural tourism consumption, from June 1 to September 30, except for weekends and statutory holidays, the price of 137 state -owned A -level tourist scenic spots in Shandong Province was not less than 50 % off price reductions. Among them, Qingdao, Jining, Rizhao and other places implement free tickets for the first ticket of state -owned scenic spots to further boost market confidence.

Focus on integration of comprehensive innovation

From the launch of cultural experience tourism product lines to red, non -heritage, and traditional culture entering the scenic area; from creating a new model of cultural tourism represented by the creation of Nishan Holy Realm, Taierzhuang Ancient City, Qihe Museum Group, etc. The new model of cultural tourism integration in traditional scenic spots such as Huaxia City ... The pace of integration of cultural tourism in Shandong Province has continued to accelerate, and the new momentum of the development of the cultural and tourism industry has continued to release. In the farmhouse in the tourist area of ​​Hongzheng's hometown in Shandong, several Yimeng women wearing old -fashioned coats were performing the scenario drama "Women's Rescue Club". Since 2021, the tourist area has implemented a business format improvement project, innovated and created immersive red tourism products, built the red -stories immersed experience courtyard, enhanced tourists interactive experience, and promoted the optimization and upgrading of red education and tourism formats.

"In recent years, Shandong has successively launched 33 red tourism boutique lines such as" keeping the original mission to promote the spirit of Yimeng "and 100 years of the 100 -year -old red tourism boutique line, etc., and created 'red+green' '' 'red+villages' red+cultural and creative Red tourism composite products such as' 'Red+Folk Customs'. "The relevant person in charge of the Shandong Provincial Department of Culture and Tourism introduced that Shandong also integrates cultural resources such as folk culture, local opera, and historical allusions to comprehensively use industrial sites, cultural relics and other culture Develop urban tourism, rural tourism, marine tourism, etc., build a global cultural and tourism product system, and vigorously cultivate new formats such as non -heritage tourism, festivals, museum tourism and other cultural tourism. In addition, focusing on A -level scenic spots, tourism resorts, rural tourism areas, and industrial tourism demonstration bases, etc., in -depth tapping cultural connotation, and developed a number of cultural and tourism synthesis of cultural and creative, vacation, leisure, and health. body.

Chen Guozhong said that next, the development of the cultural tourism industry in Shandong Province must look at the whole country, advanced benchmarking, and strive for first -class; focus on innovation, quality improvement in theory, system, products, culture, etc.; Industry and other industries are deeply integrated to build a "cultural tourism+" integration development pattern.

Wang Lei, secretary of the party group and director of the Shandong Provincial Department of Culture and Tourism, said that in the next step, Shandong will focus on the goal of "walking at the forefront and comprehensive pioneering", focusing on high -quality development, vigorously implementing major projects for new and old kinetic energy, deepening cultural and tourism supply side Structural reforms, optimizing development layout, strengthening scientific and technological support, exerting efforts of supply and demand, promoting the upgrading of cultural and tourism consumption, focusing on promoting industrial integration, quality improvement, element intensive, open cooperation, creating an upgraded version of "HKKE Shandong", creating cultural tourism Strong construction of a new situation. (Author: Li Jingyuan Zheng Yanyan reporter Feng Weiguo; Editor: Cao Xuewen)

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