Camping script killing is a new exploration of cross -border union in the industry

When the young people in the north, Shanghai and Guangzhou began to indulge in flying plates, cycling, skateboarding, the script began to "resurrect" in second- and third -tier cities. Recently, more and more young people in second- and third -tier cities have shared a new offline social entertainment event -camping script killing on social platforms. This is a completely different experience in "playing" in the script killing shop. It can be close to nature and entertain social.

Affected by the epidemic, some urban offline activities are limited, and many script killing stores have to suspend business. Camping is becoming more and more popular in various places. As a "killing tool", script killing can fill a part of the "vacuum time" in camping.

In order to maintain business, some stores have launched a "script killing takeaway" service, that is, the host kills the host to the camping site. With the two gimmicks of script killing and camping, this fresh game has attracted a lot of young people who are eager to go out. The person who planned this activity calculated the account: In terms of cost expenditure, the lease cost of each RV was 400 yuan a day, and 8 people were limited to 8 people to participate. The cost and labor cost of the food ingredients were reduced, which was eventually in a micro -profit state.

Since the beginning of this year, local localities have increased the support of cultural tourism enterprises' bailout policies, carried out financial benefits, and established platforms to promote sales of cultural tourism products to help the market recover. From the perspective of market players, government policy assistance is only an external assistance. The survival and development of enterprises eventually rely on their own motivation and vitality.

Faced with external difficulties, some cultural tourism companies have improved a new market and won the first opportunity to transform through the improvement and innovation of traditional products and services. For example, use your own business advantages to expand social services. China Southern Airlines test water in new business areas such as foreign language training and research travel, and layout explores more "sub -business". For another example, take the "digital express" to accelerate the development of digitalization and intelligence to achieve online and offline combination. The Taishan Scenic Area uses blockchain technology to issue digital virtual cultural and creative products. For the first time, 4 models are launched for the first time. The price is 25 yuan each.

Judging from the current self -rescue of cultural tourism companies, there are not many examples of "holding group heating" in the script killing and camping industries. However, the combination of the two provides a new idea for the sought by self -rescue for cultural tourism companies.

This year, the Noroda Rain Forest Cultural Tourism Area in Sanya, Hainan borrowed the gameplay of "script killing", and created the real scene of "Rain Forest Tribe · Yinoda Exploration" participated in the audience. The model has changed the status of only large investment and no new gameplay in traditional tourism performing arts projects. At the same time, the real -life parent -child research project "Rain Forest Encounter Circus" and the live show "Legend of the Rain Forest Tribe" in the rainforest "Rain Forest Envoy Circus" was added. These products are light asset products that are outdoors during the day. They do not need light projection and machinery and equipment, but also avoid risks such as indoor air non -circulation and shutdown in the epidemic, and have achieved better results.

In short, in the face of the impact of the epidemic, the self -rescue of cultural tourism enterprises must not only grow up and make up for each other, hold the group heating, but also break through a new way for development with other industries. (Author: Ding Shenyi; Editor: Cao Xuewen)

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