Zhejiang Ningbo Municipal Government held a press conference on the "2022 Ningbo Tourism Festival"

The two -month 2022 Ningbo Tourism Festival kicked off on September 22. This section was co -sponsored by the Ningbo Municipal People's Government and the Zhejiang Provincial Department of Culture and Tourism, which promoted 3 major measures and three sections.

The 2022 Ningbo Tourism Festival runs through the city and county linkage. For the autumn and winter cultural tourism market, the city will jointly launch 12 cultural tourism theme activities and 115 cultural travel celebrations. Theme activities include food experience, cultural interpretation, health and leisure, national trend play, rural tourism and other aspects. More than a hundred cultural brigade celebrations cover 9 types of formats such as food, picking, flower appreciation, folklore, music, health, sports, leisure, parent -child, etc.

The first release of the "Southeast, Northwest China · Wumei New Scene" is a new layout of cultural tourism development on the cultural tourism development of 6 banks of the three banks of the three banks of the 3 banks of the three banks of the three banks of the three banks of the three banks of the three banks of the southern engine of the east embroidery. Focusing on the beautiful scenery, a number of new scenes with "5 beauty" and small and beautiful Internet celebrities are launched to upgrade the micro -vacation and slow life experience of citizens and tourists. Build a platform for consumption.

In response to the development of the cultural tourism needs of citizens and tourists in the new era, since 7 months of this year, the tourism e -commerce platform has accumulated more than 5,800 products, more than 800 live broadcasts, and the transaction volume has reached more than 351 million yuan.

The three major sectors explain the "everyone sharing tourism results" this year's tourism festival. The Ningbo Tourism Festival ".

The 2022 Ningbo International Tourism Exhibition is an important measure to drive consumption, corporate relief, and promoting "Ningbo people You Ningbo" this year. Judging from the current recruitment situation, the total size of the exhibition is 16,000 square meters and 800 booths. The exhibition format includes cultural tourism image display, tourism line products, fashion wedding products, outdoor travel equipment, aviation air tickets, catering food, non -heritage, non -heritage, Creating, immersive interaction, digital tourism experience, etc., more than 200 companies participating in the exhibition cover scenic spots, travel agencies, airlines, high -end hotels, homestays, travel auctions and outdoor products.

"Citizen Tourism Day" is planned to be held on the weekend in early November. At that time, the city's tourist attractions, museums, non -heritage points, hotels, homestays and rural tourism spots will launch preferential activities to Ningbo citizens. The love tourism direct vehicle continues to be opened for special groups. This year, it will focus on exploring the "5 US New Scenes" and show the new features, new experiences and new gameplay of Ningbo through the perspective of the love tourism group. The Ningbo Tourism Festival has gone through 15 years. It always adheres to the combination of environmental changes, innovation and development, and combining economic benefits and social benefits. The holding of the 2022 Ningbo Tourism Festival will improve the quality of consumption supply to the supply and supply quality, enhance the festivals to drive the radiation effect, promote the "Ningbo people You Ningbo", and make the "poetry and distant place" at the door of the house. , To enhance the cohesion of the city, fully stimulate the vitality of the city, and enhance the charm of urban charm of near and far.

On September 22, a press conference of the "2022 Ningbo Tourism Festival" was held. Qiu Jinyue, a spokesman, deputy director, and member of the party group of Ningbo Culture, Radio, Film and Television Tourism Bureau.

Reporter: This year's Tourism Festival launched the "Southeast, Northwest China · Five Beauty New Scenes". So how can citizens search these "new scenes"?

Qiu Jinyue: In response to the normalization of the prevention and control of the epidemic and the renewal of the cultural tourism consumption method, on the basis of the new layout of the "North Painted, East embroidery, Nanqing, Xituo, and Zhongyou", the city is selected from the city's 100 Many cultural tourism "new scenes", refine the highlights and gameplay in the scene. These scenarios include five aspects: beauty, food, beauty, beauty, and body. Some scenes are "old places new gameplay", and some are new cultural tourism products created in the past two years. For example: Ying Meng is a popular interpretation scene that young people like; Zhou Yao's insect museum is a parent -child research scene that is educated and educated. Currently, it is hot to make an appointment. Here you can experience the ancient method of salt and salt carvings and salt paintings. Hope the media friends and the general public followed the recent media reports on the "2022 Ningbo Tourism Festival".

Reporter: On September 22, the various gameplay you mentioned, I believe that citizens and friends are interested as me. How can citizens and tourists get more detailed consultation before travel. Are there any online channel recommendations? Qiu Jinyue: With the changes in the current travel consumption methods and information obtaining channels, in order to meet the changes in consumer needs, while actively guiding local tourism companies to transform and upgrade. In early 2022, we launched the "100 million" plan to focus on cultivating Local Ningbo local area. The tourism e -commerce platform leads thousands of enterprises to participate, and the 10,000 micro -vacation products are exhibited online, and the consumption growth of the cultural tourism market has continued to promote the growth of the cultural tourism market. At present, there have been snail tour world, travel travel, self -driving rivers and lakes, running travel, Qianhu holiday, destination campaign, Ningbo ticket circle, zero bazaar, tide people exploring guests, rabbit school custom travel, spring and autumn green wing wings travel 12 platforms such as stupid bird holidays. Since the plan is planned for 7 months, these platforms have accumulated more than 6,000 products on the shelves, with 800 live broadcasts, and the transaction volume has reached 351 million yuan. Ningbo Micro -vacation e -commerce platform has gradually become one of the mainstream ways for citizens to obtain Cultural Tourism Consultation and purchase tourism products. In the next step, the "New Scene" free package will be gradually launched on the top ten Ningbo micro -vacation e -commerce platforms. There are also live broadcast promotion. You can pay attention to the Douyin, WeChat Mini Program, WeChat public account of various platforms.

Reporter: You talk about the beneficiary section. Can you introduce what you have? What are the precautions when they are traveling?

Qiu Jinyue: This year's Huimin sector is mainly "Citizen Tourism Day" and "Love Tourism Direct". These two activities are traditional projects reserved by the Tourism Festival. Citizen Tourism Day is tentatively scheduled to be at the beginning of November. The major scenic spots in the city will launch ticket discounts. Museums, non -heritage points, hotels, homestays and rural tourism spots will also launch various types of discounts. Before the event, we will release specific preferential information in major media in Ningbo. For love tourism through traffic, we will also solicit 400 special groups to enter Ningbo's "new scene". Here, I warmly remind the general public to make an appointment in advance under the normalization of the epidemic prevention and control. When traveling, we must pay attention to personal protection. We will also guide cultural tourism companies to do a good job in the prevention and control of the epidemic and order maintenance. I wish you all enjoy a good life at the Ningbo Tourism Festival and feel the charm of the cultural tourism of "Smile Ningbo".

Reporter: Deputy Director Qiu explained that what does the 2022 Ningbo Tourism Festival LOGO design the "head" of five different colors?

Qiu Jinyue: This year's Tourism Festival This year is the spirit of "Binhai Ningbo Sailing World". "5" is the five major genes of Binhai Ningbo holiday tourism. The five people who hold hands on the LOGO with 5 different colors means the 5 elements of mountains and lakes: green mountains, green water, sunlight, beach, blue sea; , 5 US New Capture "5 positions, 5 beauty scenarios. From left, the color changes from the blue "green mountains" to the blue "blue sea" are exactly complement the rivers and lakes such as the Siming Mountains, Tiantai Mountains, and Dongqianhu Lake, and it is in line with the coastal city space. Designed as a wave -shaped boat shape, the bow is raised, and there is a wave of waves to fly boats and break the waves. This means to accelerate the realization of Ningbo Tourism to create an oriental fashion capital and a famous coastal tourist city, and better make the Ningbo Tourism Festival stronger and bigger. (Hong Bin)

Edit: Wu Ying

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