The development of the counterpart cooperation to develop red tourism complementarity and mutual benefit to promote the revitalization of the old district

Recently, the National Development and Reform Commission issued the "Working Plan for the Cooperation Cooperation of Key Cities in the Old Revolutionary District" (hereinafter referred to as the "Plan"), which clarified the 20 pairs of cities' counterpart cooperation relationships. The "Plan" proposes to encourage the use of revolutionary cultural relics protection and utilization, jointly inherit and promote red culture, jointly build a platform for red culture and tourism integration, and cooperate to promote the high -quality development of red tourism. Strengthen the protection and tourism infrastructure construction of red sites in the old revolutionary areas, build red cultural heritage projects and carriers, standardize and orderly carry out research and practice activities with the theme of red culture, and build red tourism destinations.

After the "Plan" was issued, some counter -cooperation cities held a symposium of counterpart cooperation, and conducted in -depth exchanges and discussions on key areas such as promoting red culture and promoting rural revitalization and new urbanization. The issuance of the "Plan" has also aroused positive attention to help the urban cultural tourism industry. The industry has stated that the "Plan" clearly puts forward "promoting complementary advantages, mutual benefit, and conspiracy development" is an important development opportunity for cities. the key of.

Changzhi+Beijing: Advantages complement and deeply dig resources

"Changzhi City (Taihang Revolutionary Old District) -Beijing" is the cities determined in the "Plan".

Changzhi City, Shanxi Province, is an old revolutionary district of Taihang, with red resources. The Shanxi Provincial People's Government announced the first batch of provincial red cultural sites in 2021, of which 62 were selected in Changzhi, which was the largest number of cities in Shanxi.

The relevant person in charge of the Changzhi Cultural and Tourism Bureau said that the establishment of pairing assistance in the old revolutionary districts is an innovative measure for the new era to support the revitalization and development of the revolutionary districts in the new era, which is not only conducive to improving the popularity and influence of Changzhi culture and tourism resources, and accelerating red red The creation of Changzhi tourism brands is conducive to driving the local resource advantages into economic advantages, promoting economic structure adjustments, cultivating special industries, increasing employment, and allowing the people of the old district to live a happier life.

As a cities in Changzhi's counterpart, Beijing has maintained close cooperation with Changzhi in recent years. Beijing actively helps Changzhi red tourism development. For example, Changzhi Culture and Tourism Department, Cultural Tourism Enterprises, and Industry Associations are invited to conduct publicity and promotion of red tourism resources in Beijing; organize Beijing's cultural tourism enterprises to invest in Changzhi inspection investment, etc. Service quality and related work have made positive progress.

Hu Hu, deputy director of the regional cooperation department of Beijing Culture and Tourism, said: "Tourism between Beijing and Changzhi has a strong complementarity, and it can be reached in only one hour. Win -win space. Next, we will establish a normalized assistance mechanism with the relevant departments of Changzhi in accordance with the overall deployment of the Beijing Municipal Party Committee and Municipal Government to actively expand the cultural tourism market. Connotation, cooperation to launch boutique red tourism routes, organize various cultural tourism activities, and cooperate to promote the high -quality development of local red tourism. "

Linyi+Jinan: Supply and demand docking innovative products

"Linyi City (Yimeng Revolutionary Old District) -Jinan City" is also the counterpart cooperation city determined by the "Plan". The issuance of the "Plan" has brought "good" news to the cultural tourism industry of the two cities. The industry generally believes that the two places have huge potential for cooperation in red tourism.

Hongyao's hometown tourist area is a well -known red tourist destination in Linyi, Shandong, and an important birthplace of the spirit of the spirit of the Red Aya. Zhang Hailong, deputy general manager of Hongyujiaxiang Tourism Zone, carefully read the "Plan" and said: "From the perspective of an enterprise, the work of counterpart cooperation is of great significance to the development of red research and red tourism in the scenic spot. For example The red resources and red training courses are brought to the cities of the counterpart cooperation to attract local residents to participate in red tourism and red studies; countermeasure cooperation can also bring more operations management, product services and other aspects, promote the quality of Hongzheng's hometown tourist area promote."

The issuance of the "Plan" also attracted the attention of Jinan tourism companies.山东国信国际旅行社有限公司董事长张晓国表示：“随着对口合作方案的实施，作为企业，我们也将积极参与其中，加大与临沂红色旅游目的地的深度合作，发挥自身资源整合、产品研发、 The advantages of marketing and customer source organizations, strive to build top -level red tourism and red research brands, organize more customers to walk into the red Yimeng, and experience the spirit of Yimeng in the green mountains and green mountains of "Mengshan Gaoyi Water". "

Xinyang+Suzhou: Perfect mechanism cross -regional development

According to the "Plan", "Xinyang City (the Old District of Dabie Mountain) -Suzhou City" is a cities in the co -operating cooperative. Shortly after the "Plan" was issued, Suzhou and Xinyang held a symposium on the cooperation work.

At the symposium, Cao Lubao, member of the Standing Committee of the Jiangsu Provincial Party Committee and Secretary of the Suzhou Municipal Party Committee, said: "We will strengthen work communication and exchanges, establish a mechanism for leadership, coordination and promotion of counterpart cooperation, actively carry out mutual visits and exchanges, carry out in -depth cooperation, give full play to their respective comparisons Advantages, promote mutual benefit and benefit of multi -level wide fields, and jointly promote high -quality development to a new level. "

Xinyang is an old district of Dabie Mountain. It has red cultural tourism brands such as "the capital of the Soviet District", "General Hometown", "JAC Anti -Japanese War" and "Millennium Leap Forward". The relevant person in charge of Xinyang Culture, Radio, Film and Television and Tourism Bureau said: "We will use the advantages of resources and industries in Suzhou and Xinyang to based on the high degree of compatibility of the industrial and industrial industries, based on the global Xinyang, and carry out red cultural exchanges and cooperation to jointly promote the protection and utilization of red resources, the research of party history, and the study of party history, and Cooperation of red research and other aspects; carried out counterpart cooperation around the construction of the Long March National Cultural Park, the development of red cultural and creative products, and the innovation of red stage drama; promote the cross -regional development of tourism resources to jointly expand the source of tourist passenger; Publicity, cultural exchanges, product development, marketing and other long -term cooperation. "Meizhou+Guangzhou: Integrate resources and deepen cooperation

"Meizhou City (the Central Soviet Area of ​​Gan, Fujian and Yueyuan) -Guangzhou City" is also the counterpart cooperation city determined by the "Plan".

As early as 2019, Guangzhou and Meizhou signed the "Guangzhou -Meizhou Cultural Tourism Poverty Alleviation Cooperation Framework Agreement". The Guangzhou Culture and Tourism Bureau actively promoted the "Million Lao Guang Tour Meizhou" activity. Essence

The relevant person in charge of the Guangzhou Culture and Tourism Bureau said that the next step will be combined with the Guangzhou Culture and Tourism Bureau in Dongshi Town, Pingyuan County, Meizhou City to help the town in Town Fu Village, and use the local red resources of Dongshi Town to assist in assisting in assistance Create a red research route in the local area; continue to arrange special funds to support Meizhou to continue to carry out red tourism activities; combined with the counterpart cooperation work that Guangzhou is about to launch with Fujian Longyan, make full use of the regional characteristics of Meizhou and Longyan to create a red color suitable for Guangzhou residents travel Research and tourism routes.

In recent years, through the three constructions of the Ye Jianying Memorial Park, Meizhou has driven the "August 1st" insurgents Sanheba Battle Martyr's Memorial Park, Li Jianzhen Memorial Hall, Xie Jinyuan's former residence and other important commemorative venues. At the same time, combining rich red resources with Hakka culture and natural scenery, the red tourism industry has flourished.

Regarding the issuance of the "Plan", the relevant person in charge of the Meizhou Culture, Radio, Film and Television Tourism Bureau suggested that the next step of counterpart cooperation can be considered from the aspects of market assistance, talent assistance, technical assistance, publicity assistance, and funding assistance -the market The assistance is to mobilize citizens to visit Meizhou to participate in the theme activities of the party day, red education activities, red research travel, etc.; Talent assistance is the professional training of the preachers, the professional training of managers, and the work exchange of industry personnel; It refers to the exchange and application of modern technologies such as sound and optoelectronics and multimedia; publicity and assistance is to cooperate to carry out promotion activities, build a publicity platform, and vigorously spread the red culture of Meizhou. (Author: Li Zhigang Wei Biao Wang Wenhua Li Jingyuan Chen Yiyao Xunzi; Editor: Cao Xuewen)

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