Hunan accelerates the pace of construction of world tourism destinations

The tide tide was high, and the sails were at the time, and Hunan looked at the world's tourist destination.

A few days ago, the Hunan Provincial Party Committee and the Provincial Government issued the "Opinions on Accelerating the Construction of World Tourism Destinations" (hereinafter referred to as "Opinions") that by 2025, the total tourism income of Hunan Province will reach more than 1.1 trillion yuan, and 750 million tourists will receive tourists. Above, the value -added of tourism accounts for 6.5%of the regional GDP. At the same time, five travel business cards will be created, and it will strive to build Hunan into a world tourist destination by 2035. This marks a new stage of development in Hunan's tourism industry.

What kind of tourist destination can be called "world tourist destination"? What are the advantages and elements of Hunan to build a world tourist destination? What difficulties will it encounter in the process of building a world tourist destination? How to overcome it?

The only way to revitalize the Chinese tourism industry

"In recent years, Chinese tourists have not only went abroad more and more, but also more and more out of Asia." Zurab, Secretary -General of the United Nations World Tourism Organization, said at the Asian Civilization Dialogue Conference that China is becoming a welcome degree of global tourists. Rising tourist destinations.

Today, China has set off a wave of world -class tourism destinations in many places. It is reported that Shanxi, Hubei, Guizhou, Sichuan, Hainan, Shanghai, Yunnan, Tibet and other provinces and municipalities have successively proposed new goals for creating world -class tourism destinations. In fact, the entry point and focus of the construction of world -class tourism purposes are different. For example, Hubei Province requires rich and improved tourism formats to build world -class tourism destinations; Jiangxi Province has invested in large projects to promote tourism high Quality development, build a world -class tourist destination with a large pattern ...

In the opinion of the United Nations World Tourism Organization Tourism Ambassador, the construction of a world -class tourism destination is in line with the basic laws of the development of the tourism industry. Demonstration models; China should start with China, land cases as the starting point, and recommend it as the research results of the new academic theory and practice of the world in the world, and to help human sustainable development with tourism.

So, what is the world tourist destination? What elements do they need?

Jia Yunfeng, an expert in the United Nations World Tourism Organization, believes that the world -class tourist destination refers to the tourist regional complex with internationalized tourists who have attracted domestic and international tourists to come to sightseeing, leisure and vacation and conference exhibitions, and various supporting elements to reach international standards; The world -class tourism image has a world -class tourist attraction, a sea, land and air transportation system with convenient international tourists, and the characteristics of tourism reception facilities and service management levels that meet world -class standards.

Hunan is justified at the same time.

Looking at the whole country, Hunan is a veritable tourist resource province and one of the popular tourism provinces in the country. Therefore, it is not targeted to build a world tourist destination.

"Hunan's World Tourism destination has a unique advantage." Meng Lilian, chief expert of the Sichuan Tianfu Health Industry Research Institute, said in an interview with the China Urban News reporter that whether it is humanistic resources or natural resources and advantageous resources, Hunan has obvious The advantages.

According to incomplete statistics, Hunan currently has four world -class cultural tourism signs in Zhangjiajie World Natural Heritage, Laoshan World Natural Heritage, Laosheng World Cultural Heritage, and Western Hunan Geopark; 5A -level scenic spots, 2 national -level tourism The resort area, 7 national tourism demonstration zones, and one national park, one national culture and tourism consumption demonstration city, and other cultural tourism industries.

Feng Zhe, general manager of the AP Exposure Park, said in an interview with the China Urban News reporter that Hunan has two large traffic destinations of Zhangjiajie and Xiangxi. Both are World Heritage Sites, which can realize international communication and product cognition. In addition, the direct high -speed rail from Zhangjiajie to Chongqing will be opened to traffic at the end of 2024, which can further increase the convenience of tourists from Sichuan -Chongqing to Hunan famous scenic spots.

Not long ago, the Hunan Provincial Department of Culture and Tourism announced a set of data at the "Ten Years of Hunan Cultural Tourism": In the past ten years, the average annual increase in total tourism revenue in Hunan Province has increased by 19.3%annually. As far as this year, since the summer, the reception of key cultural tourism venues in Hunan Province has shown a "one vote" blowout. According to statistics, from August 1st to 5th, there were 1.8449 million tourists from 11 5A -level scenic spots in the province, an increase of 119.9%over the same period last year. Essence

Yang Haodong, member of the Standing Committee of the Hunan Provincial Party Committee and the Propaganda Department, and the director of the organizing committee of the Hunan Tourism Development Conference, said that the Hunan Provincial Party Committee and the Provincial Government issued a "Opinions" and proposed a package of measures to accelerate the construction of world tourism destinations. Essence

"From the perspective of actual needs, at present, the development of the tourism industry has changed stage. The flow of people brought about the flow of people put forward new requirements for the city's food, accommodation, and entertainment. The resources integration of tourism, product supply, integration of cultural tourism, and industrial scale have ushered in an important opportunity period for transformation and upgrading. Especially in the context of the prevention and control of the new crown pneumonia, the development of the tourism industry needs to adapt to new trends. It should promote tourism products, models, and format innovations, better meet the diversified needs of tourists, continue to enhance the development of tourism development, explore a epidemic situation Develop a new way for tourism under normalization. Realization goals are not achieved overnight

Although Hunan has abundant tourism resources, it does not mean that it can be smooth sailing to build world tourism destinations, and limited factors also exist.

"It requires conditions and capabilities to convert resources into assets." Meng Lilian believes that the factors restricting Hunan to build world tourism destinations are more obvious: on the one hand, Hunan's current level of openness still needs to be improved; on the other hand The destination has high requirements for its infrastructure, and Hunan still needs to be strengthened in this regard. In addition, creating world tourism destinations more need to be in line with international development, and in -depth study of the development model, construction model and operating model of world tourism destinations around the world.

China City Daily reporters have noticed that the "Opinions" has clearly focused on infrastructure, industrial upgrading, opening up, urban style, rural revitalization, tourism digitalization, spiritual civilization construction, and tourism epidemic prevention and control. Improve the three -dimensional transportation network and enhance tourists' travel experience; industrial upgrading should promote the integration and development of tourism and related industries, and build a modern industrial system; open to the outside world to vigorously promote the image of Hunan tourism and promote the rapid growth of the international tourism market ...

Meng Lilian further pointed out that although the development of the Zhangjiajie Scenic Area has accumulated some experience, it is far from enough. It is necessary to notice that the conversion path of different resources is different, which requires more systematic in -depth research. Although the "Opinions" provides a framework, it also needs practice, exploration, and summary. It is worth noting that in a provincial area to build a world tourist destination, there is no systematic experience to learn from and follow, especially reform and innovation. "In particular, we must pay attention to the important role of social capital in building world tourism destinations, open their minds, and strive for 'world construction, world tour". "Meng Lilian said.

Jia Yunfeng believes that creating a world -class tourist destination, first of all, the government is required to make efforts to make efforts and make highlights in terms of customer source acquisition, consumer demand guidance, new infrastructure of tourism, and upgrading of tourism attractions. Progress, maintain higher market activity and popularity.

In fact, the Hunan Provincial Government has already worked in support. The "Opinions" also emphasized policy support, such as in terms of finance, increased support for various types of financial special funds to undertake municipalities and states; Capital and social capital investment; land use forests, scientifically overall planning major tourism project space, multi -channel, and multi -way to ensure tourism land; in terms of talent, implement talents and strong travel projects, accelerate the cultivation of cultural tourism leaders and professionals, promote industry teams Overall quality improvement.

In addition, in order to coordinate the prevention and control of the epidemic and the promotion of cultural tourism consumption, Hunan has actively planned, studied and released a series of measures to promote the replenishment of cultural tourism consumption and demand release, vigorously help the cultural tourism market entities, and promote the recovery of the cultural tourism market. In June of this year, the Hunan Provincial Development and Reform Commission and the Provincial Department of Commerce jointly issued the "Several Measures on Further Promoting the Continuity of Consumption", which clearly made 15 measures such as boosting catering consumption, expanding the consumption of cultural travel, and lighting up night consumption. , Strengthen the basic role of consumption in economic development, and effectively promote the gradual recovery of the cultural tourism consumer market.

■ China City News Reporter: Zhang Yaxin

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