Cultural and creative products "out of the circle" add "a fire" to Luzhou Cultural Tourism

Luzhou Daily All -Media Reporter Wang Lusha Chen Li Tang Sisi

"Heart Heart" ice cream

On the evening of September 18th, 11 -year -old Wu Zexuan followed his parents to the Xixi Academy on the shore of Ailian Lake, Luzhou to hold a lot of lotus lanterns just bought. "This lotus lamp is both beautiful, but also combines the cultural elements of" Love Lotus ". It is very clever. We all like it." Wu Zhexuan's father said. With the popularity brought by the "ten" of Luzhou, the series of cultural and creative products of Luzhou also frequently "out of the circle" to add color to the Chenzhou Cultural Tourism market.

Wu Fei, an explanator of Lixi Academy, told reporters that this lotus lamp is the best cultural and creative product, other cultural and creative products, such as canvas bags, silk scarves, masks, etc., which is also highly sought after by tourists, which has triggered it, which has caused tourists and caused it. A wave of consumption boom.

In the 2022, the successful holding of the Luzhou Brigade Development Conference, the "Mo Chin" milk tea and ice cream, the hand -organized by the story of the "half quilt", the Jiahe accompanied the wedding pot and other very creative cultural and creative products, with their exquisite artistic design The cultural connotation contained in "captured" the hearts of a large number of tourists.

After the governor of Chen opened the volume, various cultural and creative products in the exhibition halls in various counties and cities are full of various cultural and creative products. Citizen Chen Xiaoli fancy the "half quilt" story at the Rucheng Pavilion. respectable. "It's so cute! After seeing such a cultural and creative product in a nervous work life, I will smile and decompress it." Chen Xiaoli said.

"Good -looking!" On the morning of September 20th, Ms. Zhang, a citizen, took the Lotus Canvas she had just bought and immediately sent a circle of friends. She said that she saw the colleague who bought this bag in the circle of friends and felt good -looking. She came to love Lian Lake.

The ancient city of "Linyi" has a deep cultural heritage, but the cultural connotation is not deep enough. Since the beginning of this year, the Chenzhou Municipal Party Committee and Municipal Government have put a strong culture in an important position. A series of cultural and creative products have sprung up like a rain, and greatly empower the development of the cultural tourism industry with small creativity.

"Wen is fundamental, creative is life." A cultural and creative designer said that most of the cultural and creative products of "out of the circle" are based on the accurate grasp of cultural connotation and the sophisticated polishing of creativity. It is necessary to thoroughly tap the cultural value behind the product, and then combine the current social context, and express emotional resonance with unique ideological expression.

On the streets of Chenzhou, more and more young people with hand -made canvas bags and mouth -Dai Wenchuang masks are increasing. Cultural and creative cultural and creative with local characteristics is becoming popular, and the appearance of "cultural Luzhou" is becoming clearer.

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