A cool museum journey comes in midsummer

“博物馆里藏着一座城市的文化和气质”“透过文物，与历史对话”“寓教于游，在参观文博场馆中学习更多知识”……常态化疫情防控下，本地游仍是The mainstream, the summer of the summer of June 21st, came to a cool museum journey, relaxed the body and mind while "recharging", becoming the choice of many people, and the museum tourism quietly heated up. All localities grasped the needs of citizens and tourists, stringed into the line, and launched the museum -themed tour routes to present the "big meals" for citizens and tourists.

Volkswagen expects a wonderful tour of the museum

The Chinese nation has a long history, the source of Chinese civilization is long, and the Chinese culture is extensive and profound. A museum is a university. Museum tourism meets the diverse needs of the public, attracts more and more tourists to enter the museum and feel the charm of "university".

"Read thousands of books and walk thousands of miles. It feels great to have time and space dialogue with historical knowledge in the museum. This summer, I want to go to Henan Museum to watch the exhibition. Go to the Zhengzhou Erqi Memorial Hall and the Dahe Village Site Museum to visit a "Museum Wonderful Tour". "Chen Jie, a high school graduate from Fujian Province, is a historical enthusiast. Fang Ding also wished to "grab" the Internet celebrity cultural and creative product -archeological blind box as his own graduation gift to experience the joy of "digging" cultural relics by himself.

Beijing Dongcheng District has launched the "Fire Inheritance -the Map of the Party History Tour of the East City District", which focuses on the five recommendation lines of party history tourism, covering the old site and patriotic site of 24 revolutionary activities and patriotism in the early Beijing revolutionary activities of the Peking University and the Communist Party of China. Doctrine education base.

"Peking University's Red Tower has special significance to Peking University students. When I saw the" Awakening Age "line related to Peking University Red Tower on the Internet, I included the line of check -in in the graduation season." 6 On the 18th, Zheng Kaiwen, a 2022 graduate of Peking University, made a special trip to Beida Honglou. "On the day of graduation, I went to the Red Tower of Peking University to be my graduation" ritual ". Standing in the place where the ancestors had studied and worked, the immersive experience gave me more understanding of the history of revolution. I hope that I can continue to inherit and promote my ancestors. The spirit. "Next, Zheng Kaiwen plans to unlock more Wenbo venues in the Map of Party History, and continue to understand the revolutionary spirit and inherit the red gene.

"In this summer, our travel travel is mainly based on local travel, and we learn knowledge with children during the play, and spend the time of parent -child. The child conducts a museum '"Pickup Tour", visit the Chinese Railway Museum, the Chinese Film Museum and other Wenbo venues to understand the development history of various industries in depth. "

Product service innovation meets diverse needs

Launching special activities, developing research products, and conducting webcasts ... With the in -depth advancement of cultural tourism integration, the demand for mass tourism has been continuously upgraded, and the museum has become the "highlight" of the design of travel agency lines; Museum, perceive history.

"Each summer is the peak period for students' summer camp and family team travel. We start designing and promoting products and lines early. Among them, the museum is the project with the most arranged and the highest frequency." Chang Jing, general manager of Taiyuan Overseas International Travel Service Co., Ltd. Zhong said that for different ages, the company has launched a number of tourism products and lines. For example, for young students from 6 to 10 years old, one -day tour activities such as "Museum Exploration", "Bronze Museum", "Bronze Museum", "Wonderful Museum Night" have been designed; The theme summer camp. Among them, the cultural theme of the "I am a small shopkeeper of the Jin Shang" based on the cultural themes of the Jinhang Museum and the China Ticket Number Museum, etc., mainly introduced students to the development of the history and integrity of the development of Jin and merchants.

"Shaanxi Wenbo is rich in resources, and the museum is becoming an important attraction that drives tourists." Yang Bo, chairman of Xi'an Overseas Tourism Co., Ltd., introduced that the company planned to organize a number of museum research lines, such as through science and technology, walking into the natural world ——Enter the Shaanxi Natural Museum; follow the martyrs' footprints and feel the feelings of the revolutionary -enter the Memorial Hall of the Revolutionary Base of Shaanxi and Gansu, the Malan Revolutionary Memorial Hall; Cultural relics exhibitions, etc., lead students to study cultural relics and understand historical knowledge.

In recent years, the exhibition hall of Nanchang New Fourth Army Military Department has actively carried out research activities in recent years, turning the Wenbo venue into "red classroom". "We cooperate with primary and secondary schools, conduct systematic training for students, teach the history of the New Fourth Army, and explain skills to help them become 'little red interpreters'." Guan Yali, a member of the preaching regiment and the exhibition hall of the former site of the Nanchang New Fourth Army Department, introduced that the museum conducted a diversified exploration around the "living" of red cultural relics. On June 10, the museum lived through the new media platform to introduce the stories behind the collected cultural relics to netizens, promote red cultural resources, and attract a total of 240,000 netizens to watch the live broadcast. After the live broadcast, it attracted many citizens to walk into the exhibition hall to understand the red story.

The government promotes guidance to high -quality development

One -piece canned and readable cultural relics and historical relics have become "landscapes" in the eyes of tourists, which inspires the enthusiasm of citizens to visit the museum. In summer, the cultural and tourism departments of various places have combined venue resources to launch the museum theme tourism routes, guide market entities to improve service quality, and bring a better tour experience to citizens and tourists. The Xinjiang Uygur Autonomous Region Culture and Tourism Department selected 25 special museums of autonomous regions and launched 10 museums of boutique tourism routes. "Features Museum is an important starting point for building the Cultural Science and Education Center of the Core District of the Silk Road Economic Belt. It is necessary to vigorously develop a museum with Xinjiang characteristics and show the history and cultural heritage of Xinjiang to citizens." It is said that the arrival of "cultural and creative heat" has brought new opportunities for the museum. Xinjiang will based on the background of the Silk Road and further tap the important role of museum cultural and creative products in the transmission of national cultural connotation and promoting national exchanges and integration.

In May of this year, the Quanzhou Culture, Radio, Television and Tourism Bureau of Fujian Province released 15 museum research tourism routes of "Knowledge of Quanzhou · Finding the World -Finding World Heritage -Museum's Power" and organized major museums to innovate summer research products. "The museum plays the role of connecting ancient and modern, gathering and exchanges, and plays an increasingly important role in the city. The museum should strengthen communication and cooperation with different fields, and attract more citizens to enter the museum through multiple communication methods." The relevant person in charge of Quanzhou Culture, Radio, Television and Tourism Bureau said.

In May of this year, the Qingdao Cultural and Tourism Bureau of Shandong Province first planned to launch ten "museum tour" boutique lines with different themes such as red culture, celebrities, and historical buildings. "As an important part of a local tour, museum tour may become one of the main choices for parent -child tourists." According to Yu Xiaomei, director of the Museum and Social Cultural Relics of the Qingdao Culture and Tourism Bureau, the next step will guide the local museums Strengthen the training of interpreters to improve service levels and capabilities; innovate exhibitions, and launch more exhibition activities to meet the needs of parent -child family; improve the digital level of museums, use artificial intelligence, big data, 5G and other technological innovation expressions to increase the interaction of tourism. Create an immersive scene and strive to improve the tourist experience of citizens. (Author: Yang Limin Wang Wenhua Ren Li Wang Si Li Jinzhi Xiao Xiangbo; Editor: Cao Xuewen)

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