The weather is not cold, "Ice and Snow" is "hot"!Longjiang ice and snow tourism takes advantage of the moment

In the early autumn, the weather was not cold, and the "ice and snow" had been "hot".

According to the "2022 China Ice and Snow Industry Research Report" recently released, the size of my country's ice and snow industry increased by 51.88%compared with 2020. Ice and snow tourism reaches 312 million people from 2021 to 2022, exceeding the high point of 224 million people before the epidemic. According to the "Report" prediction: In the future, my country's ice and snow industry will have a high -speed growth period of at least 10 years.

After the Black and Snow Tourism province, Heilongjiang has introduced the "Heilongjiang Provincial Ice and Snow Economic Development Plan (2022-2030)" and "Heilongjiang Province Support Ice and Snow Economic Development Policies and Measures" in the first half of this year. At the same time as the project, the "ice and snow business card" is polished more beautiful, making Heilongjiang's ice and snow tourism more popular.

Harbin Ice and Snow World

So, how can Heilongjiang Province, which is different from the talent of ice and snow resources, takes advantage of the potential and allows its unique ice and snow resources to further release its vitality and vitality? The reporter interviewed Liu Jixiang, an expert on the experts of the China Tourism Scenic Area Association Expert Committee, a member of the Heilongjiang Provincial Tourism Resources Quality Level Evaluation Committee, and an expert of the Cultural Tourism Group of Heilongjiang Provincial Science and Consultation Commission.

Liu Jixiang

In the past 20 years, Liu Jixiang has continued to pay attention to, research and participate in the development of Harbin ice and snow tourism. He took the topic of Harbin as an example.

Doing refinement, stretching time and industrial chain

"Ice and snow products are special tourism products based on special resources and accurately locate specific customer bases. Make precision and through winter products, and try to increase the time and industrial chain, which is enough." Whether the development and consumer market can last lies in the refinement and industrial chain of ice and snow products, the grounding, connecting the public, and the spread of ice and snow culture and the hearts of the people, not just the niche customer base, as well as some superficial things.

Harbin Sun Island Snow Expo

According to reports, as the birthplace of domestic ice and snow tourism, Harbin ice and snow tourism has developed rapidly in recent years. The ice and snow industry chain has begun to take shape. Ice and snow -shaped linkage, the ice and snow industry interact with cultural and sports activities, forming a series of tourism products. Under the banner of China Harbin International Ice and Snow Festival, one of the four major ice and snow events in the world, the polymerization of ski festivals, splashing snow festivals, winter swimming festivals, Russian cricket festivals, ice and snow carnival, and a series of ice and snow tourism and campaigns make the original festivals Connotation and scale have been greatly improved.

Harbin ice and snow art is high -end. It is not only the "fist" product of Heilongjiang Province, but also the "ace" product of the Chinese tourism industry. Harbin Ice and Snow World, Sun Island Snow Expo, Ice Lighting Garden Club, as well as many ice and snow landscapes and attractions in Songhua River, Russian River Garden, and tens of thousands of square kilometers of forests and snow. In addition, there are currently 40 ski resorts in Harbin, including 13 S -Class ski resorts, which has become a famous brand in Chinese ski tourism. According to incomplete statistics, Harbin Ice and Snow Season has accumulated 2.193 million tourists at home and abroad. Harbin has occupied the "hegemon" status of ice and snow tourism in my country with its own interests.

Liu Jixiang believes that it is necessary to fully show the comparative advantages, hold high "ice and snow cards", realize the "breakout" of the cold, and develop the ice and snow industry.

"Development of both ends", creating super "leverage" and platform

"We should develop at both ends. On the one hand, we must check and catch up with the world's top levels, so that our ice and snow tourism develops towards 'high -end'; on the other hand, we must let ice and snow tourism go to the" low -end "development and open to the public to open up to the public. Arf, consolidate the foundation of the masses. Therefore, maintaining the strength and popularity of the development of ice and snow tourism. "Liu Jixiang's thinking was smooth and talked about:" After decades of hard work, our province's time to build a world -renowned tourism brand has matured. "

Every winter, Harbin attracts skiing and enthusiasts at home and abroad

Liu Jixiang believes that through the innate advantage of Harbin "Jiangcheng Ice and Snow", the "Jiangcheng Ice and Snow" article is used to combine the snow and snow culture, ice and snow tourism, ice and snow sports, and ice and snow art into one, and make full use of the unique perspective of the global cold city city. The characteristic advantage of 88 square kilometers of Harbin Sun Island has made full use of Sun Island Central and Western District, which will definitely make it a super "leverage" and platform for Longjiang Ice and Snow Tourism.

At the same time, we should boldly try to transition from the closed ice and snow festival to the open ice and snow festival, carry out public welfare ice and snow entertainment activities, encourage and guide the general public to participate, share the civilized achievements of the development of ice and snow, so that the ice and snow festival will truly become a festival for citizens, so that let Bingxue has become a paradise for people's healthy and harmonious.

Coordinate planning and improve the industrialization of ice and snow tourism

"Ice and snow tourism is further stronger and stronger, without strong top -level design and overall planning. It is necessary to give full play to the leading role of the government and improve the degree of organizationalization." Liu Jixiang suggested that the relevant government departments should unify macro -control and form ice and snow tourism joint as soon as possible as soon as possible body. Integrate ice and snow tourism projects, integrate ice and snow construction and construction markets, unify ice and snow materials standards, uniformly coordinate construction prices, uniformly coordinate construction teams, and achieve the healthy and orderly development of ice and snow resource operations.

Liu Jixiang believes that the ice and snow tourism system should be more accurate and scientifically constructed. The design and layout of ice and snow attractions have been strengthened, and a theme is highlighted every year, and the phenomenon of changing ice sculpture and snow plastic everywhere and repetitive construction in low levels.

On the streets of Harbin in winter, people who enjoy Bingle Snow everywhere can be seen everywhere

He suggested that integrating key tourist attractions, establishing special ice and snow travel bus lines, launching price discounts, improving the level of humanized services, providing tourists with convenient facilities such as transportation and heating, thereby further attracting new and old tourists; increasing ice and snow technology investment , Preparation of Snow Plastic Technical Specifications. Form the ice and snow industry gathering and extending the ice and snow industry chain; make full use of the existing manufacturing advantages, study and produce ice sports equipment, ice and snow sculpture tools, light -color energy -saving products, snow -making equipment, transportation ropeway, cold insulation sports clothing, ice and snow, ice and snow, ice and snow Tourism souvenirs and high -tech products related to ice and snow tourism have enabled the industrialization, large -scale, and beneficial development of ice and snow tourism. Improve the mechanism and promote the rapid development of the industry

"The further development of the ice and snow tourism industry, the construction of the ice and snow talent team is the top priority." Liu Jixiang suggested that the qualification annual inspection system for the establishment of ice and snow planning and construction personnel to promote the continuous improvement of the business level; improve the improvement mechanism, improve the ice and snow technical talents Treatment to create a first -class ice and snow talent team. At the same time, strengthen the cultivation of successor talents; start from the basic education of dolls, introduce ice and snow courses, and cultivate the children's hobbies for the art of ice and snow from an early age; use the experts and teaching resources of our universities and colleges to improve the professional technology of ice and snow Talent training mechanism, combine short -term training with college training, and continuously strengthen professional and technical talent teams; actively create conditions to launch specialized ice and snow vocational and technical colleges, cultivate world -class ice and snow culture and art development, ice and snow equipment design and industry, product research and development, etc. Toped talents.

Heilongjiang's ice and snow tourism resources are unique

Liu Jixiang also suggested that the exchange and seminars of the exchanges of large -scale ice and snow forums, ice and snow equipment expo, and international ice and snow theoretical practices were regularly held to form a forum pattern of "Boao in the South and Sun Island in the North". Carry out international exchanges and cooperation, expand Harbin's international influence and popularity, and further promote the rapid development of the ice and snow industry.

Source: Lottery News

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