Pu'er accelerated to build an international ecological tourist destination

Cultural "soft power" leads the image of Pu'er frequently "out of the circle"

"Plays, put on a spring; put it, put on a hope!" Spring Festival Gala of the year of the Tiger, the dance "Spring of Spring" from the Lan Cang La Ling Autonomous County appeared in front of the people across the country.

Since the 18th National Congress of the Communist Party of China, Pu'er City has used the powerful endogenous motivation of literary and artistic creation to use cultural undertakings as the "face value facade" that drives Pu'er cultural tourism promotion. The provincial and foreign arts academies have established cooperative relations. Pu'er culture and art works appear in more than 10 countries including Canada, Thailand, Vietnam, Malaysia, Tanzania, and more than 40 large and medium cities including Beijing and Shanghai. The comprehensive expansion of cultural tourism exchanges and cooperation shows the unique charm of Pu'er local cultural brands.

Since the 18th National Congress of the Communist Party of China, Pu'er City has transformed the "Pu'er Cultural Phenomenon" into "Pu'er Impression" with culture. The drama "Bin Lai Sai Hi" was shocked during the held during the training course of the provincial and ministerial cadres at the Central Party School; "The program; the musical" The People of the Amazing Singing the New Song "entered Beijing and exhibited on the platform and other platforms.

The roots of Pu'erwen are planted in a strong "border" cultural atmosphere, and the mass culture is used as the endogenous motivation inspired by folk art creation. Cultural needs. After years of construction, the "Happy Square · Harmony Culture" Yueyue has become a local Huimin brand activity, and has been selected as a typical case of high -quality development of public cultural services in the province. In the past ten years, the city's 2331 rural amateur literary performance team performed more than 10,000 games (times) for the masses, and was affectionately called "a propaganda team that would never go."

The "non -heritage" tourism workshop, "non -heritage" tourism, "non -heritage" living room and other Pu'er characteristic "non -heritage" projects have become the "new business card" in Pu'er Wen. The material and cultural heritage was "new". Based on the rich national cultural resources of Pu'er City, Pu'er City has created a number of ethnic cultural creation bases with the inheritance of the "non -heritage" project of ethnic minorities, and has launched a group of original ecological songs and dances such as "Putting on Spring" and "Malpamipa". And the city has established 23 national traditional cultural reserve and 54 inheritance bases to attract tourists with traditional "non -heritage" cultural culture and help rural revitalization.

The "sprout" of the cultural tourism industry has driven the prosperity of the tourism economy

Nowadays, more and more people know that Pu'er is not only a kind of tea, but also a tourist destination, a lifestyle, and a place to go.

In the past ten years, Pu'er Cultural Tourism has continuously expanded the connotation and extension of "tourism+", and launched a number of cultural tourism, agricultural travel, tea brigade, coffee travel, forest travel, and health travel products, tea coffee manor tour, tea and coffee research, coffee characteristic essays Innovative marketing products are favored by tourists, and more and more tourists go to Pu'er to find, taste, and aftertaste.

In the past ten years, Pu'erwen's brigade has supplemented the shortcomings to accelerate development, and has introduced a number of industry -leading enterprises such as Jinzhou, Dongsoft, Shanghai Jiuze, and Songzan, and successively built Pu'er National Park, Chama Ancient Road Tourist Scenic Spot, Yunyun A group of high -end leisure tourism vacation products such as Xiangshan Mountain Half Mountain Hotel and Health Resort Hotel in Xiangyama. Since 2012, Pu'er's fixed asset investment has reached 44.6 billion yuan, an increase of 368 times. 44.98%and 52.26%, other categories account for 2.76%, the investment entities are increasingly diverse, and market potential has been continuously stimulated.

Up to now, the city has established 24 A -level tourist scenic spots, eight boutique tourist hotels, and 13 Half -mountain hotels. In the past ten years, Pu'er City has won the title of "Top Ten Tourism Potential Cities" and "China's Most Investment Potential Tourism Destination". "Earth", the reputation and influence of the city continued to increase.

A number of measures are also moving towards the "recovery" of the cultural tourism market

In the past few days, the "giraffe", "wild elephant" and "little panda" wild animal cultural and creative ice cream launched by Pu'er Tea Horse Ancient Road Tourist Scenic Area is popular. On the day, the "short -nose family" that attracted the attention of netizens to set up a new bridge between Pu'er's major tourist attractions and tourists.

In order to strengthen the "attracting passengers into the Pu", in the 5G Internet era, Pu'er arts travel flexibly using activities, festivals, festivals, and event marketing, telling the story of Pu'er tea and Pu'er coffee, and leads tourists to feel "World Tea Source" new features. On the short video platform, topics of Pu'er National Park, Entry Ancient Wind Market, Chama Ancient City Tour Town Night Market and other topics have continued to heat up. "Leisure" "Kang Yang" and "Slow Life" have become the most conspicuous labels of Pu'er tourism.

In 2017, with the official launch of the "one mobile phone tour Yunnan" work, 13 smart tourism scenes in the city had come effectively. The Pu'er scene of "Yunnan" Pu'er is fully accepted, and the real -time data is becoming increasingly richer. The "Smart Traveling Pu'er" applet has been upgraded. The application of face brushing has gradually been pushed away. 24 A -level scenic spots and 4 city -level public cultural service venues realize "You Yunnan" online appointments. 56 special products are launched "You Yunnan" sales. It provided high -efficiency and convenient "online" channels for tourists from all over the country, "understanding Pu'er, understanding Pu'er, and entering Pu'er. Through the introduction of a policy of motivating culture and tourism to resume the development of the development of the development, Pu'er Cultural Tourism has promoted the issuance of the "Pu'er Wet Travel Card" of Bank of China, handling a temporary refund of quality margin for travel agencies, and serving the enterprise to complete the declaration of provincial award -level supplementary funds. Travel companies have been fully resumed and resurrected and gradually recovered. From January to July 2022, the city received 21.9169 million tourists, an increase of 17.04%year -on -year, and the total tourism revenue was 21.453 billion yuan, an increase of 22.64%year -on -year.

(Source: Pu'er Daily Correspondent: Dai Yan Editor: Ruan Linjia)

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