How does rural tourism develop?Don't have too much tricks, content is the key!

Leisure agricultural real estate is a grafting of leisure agriculture and real estate. It involves agriculture, culture, tourism, and real estate. It is a comprehensive refinement and summary process to classify it. The industry is integrated and connected to form a classification of leisure agricultural real estate, mainly including the following seven:

1. Real estate development based on farmhouses

The farmhouse is the most extensive model in leisure and agriculture. It is a focus on the current status, lifestyle, and folk customs of farmers in the region as attractives, and meets the needs of urban residents to return to the truth and return to nature. The development of tourism real estate based on farmhouses can be called an upgraded version of the farmhouse. It integrates rural tourism and tourism real estate, integrates the tourism economy and the real estate economy, and achieves rural tourism to enhance the connotation of tourism real estate. Tourism real estate rely on rural tourism to increase brand value Essence

2. Real estate development based on agricultural tourism park

Agricultural tourism park is an agricultural leisure industry form that is high -tech agricultural or large -scale planting and breeding agriculture as the main attraction to meet people's related substances and spiritual needs in leisure activities. Because the agricultural tourism park itself has a certain land scale, a certain amount of crops, breeding or hand -made side business can be sold, and a number of rest content such as catering, accommodation, picking, and amusement uses "manor" real estate development, such as picking fences, such as picking fences Garden, ecological fishing village, leisure farm, landscape family, health mountain bar and other series of farms, wineries, water villas, and villas.

3. Real estate development based on ancient villages

Ancient villages are the areas where humans lived completely or partially after the precipitation of time and history. These villages concentratedly reflected the life and labor status of people at that time. Cultural heritage, such products are the best products in rural tourism and real estate, to retain the livelihood of life as the best selling point.

4. Real estate development based on scenic spots

The scenic area is a profitable institution with certain natural and human resources, providing tourists with services such as visiting, sightseeing, adventure, leisure, scientific research and other services. Tourism real estate based on the development of scenic spots: one is a holiday real estate around natural scenic spots, and the other is a project that integrates real estate development with the scenic area.

Fifth, the development of agricultural villages and rural real estate based on the construction of new rural areas

As the real estate market in first -tier cities has gradually matured and saturated, many developers have begun to march in second- and third -tier cities, but so far the rural real estate market is still a blue ocean. The government has continuously issued several No. 1 documents, indicating that the construction of new rural areas will become a hot spot in the next few years. The government has increased the investment in rural infrastructure, such as highway transportation, power supply, water supply, etc., all of which have provided a good foundation for the development of rural real estate. Rural real estate is an extension model formed by penetrating agricultural culture in the process of real estate development.

6. The tourism industry developed in conjunction with the cultural resources of the land

The first two parts have been introduced in detail. Leisure agriculture and rural tourism are currently an important form of innovation agriculture. The combination of agriculture and tourism is also one of the important ways to optimize the agricultural industry. On the basis of traditional planting, breeding and other agricultural industries, other resources are appropriately developed, especially tourism Resources, maximum industrial advantages and land resources advantages.

The content is an important asset of tourism, and high -quality content is the soul and lifeline of tourism. The immersive tourism should be filled with high -quality content. Without the content to make a strong "back", immersive tourism becomes a paper symbol. The concepts of experiential tourism and participating tourism proposed in previous years are actually the same as today's "immersive tourism". At that time, domestic tourism was still in the initial stage, and this thinking was obliterated in time and space.

At present, immersive tourism is like a live broadcast of Internet celebrities, becoming a hot word and air outlet in the tourism world.

In the era of the king, the value of high -quality content returns to the market to focus on the focus of the market, which is worth celebrating. Regardless of how the tourism form changes, and no matter how new technologies such as the Internet, big data, artificial intelligence, and blockchain are upgraded, the essence of tourism is the content. This is difficult to be overturned.

The development of the tourism industry needs to follow one principle, that is: the content is always "1", and the technical means are "0" later. On the basis of fully tapping rich content, it is continuously enriched and improved technical means in order to provide more attractive and impressive tourism products, and create a newer new experience for consumers.

one

To be high -quality content, don't be bizarre "story"

Travel cannot lack stories. However, this story should be relaxed, and there must be high -quality content and localized elements of grounding. Otherwise, the story will "drift" the core product and it is also unsuccessful "creation".

A successful "story" will make tourists full of longing and expectations for the scenic area, and even go to explore. Many people know that the Phoenix of Xiangxi is read from the words "Border City" of Shen Congwen's work. Another example is Shakespeare in the town of Straffu in the UK, Mozart is in Salzburg, Austria, and Don Quixote in Sevilla in Spain ...

The attractiveness of the work is just a label and the beginning. From the moment tourists enter the scenic area, the "story" is no longer just a marketing method, but a real situation experience, running through the entire game.

Too exaggerated nonsense stories are not suitable for immersive tourism. The absurd stories are only suitable for the laying of the novel plot, and the "story" cannot be made for people to pay attention. At the age of 80, Chu Shijian's Chu Orange became famous because Chu Orange had an inspirational story.

There is a good story to have the opportunity to become a "explosion" and "net celebrity".

The scenic area is vivid because of the story, and the city is expressive because of the story.

The story of the scenic area must have local attributes, the soul and life atmosphere of the Aboriginal people, the embedded and superimposition of the local humanistic style, and the stories of a hard -to -set up in the air. The hallucinations and suspicion of "attractive".

The immersive tourism experience project needs to do full homework, conduct in -depth excavation of local culture, and get rid of exaggerated performances, so that the performance process and content presentation can be subtly integrated into the tourist's itinerary.

In the Garden Scenic Spot of Wuyuan, Jiangxi, there is a lord in each ancient house. They play both the characters in the story and the explanator of the ancient house. They go to work at 8 am every day, get off work at 5:30 pm, and take four days a month. In the role of the role of "enrolled", they introduce the garden to tourists from all over the country and spread the Zhuzi culture of Wuyuan. They raised their hands and saw the brand of Zhu Zi culture, making you feel unable to give up.

Walking in the garden, vendors and tourists in costumes travel through, as well as the traditional cultural etiquette of Wuyuan — opening a ritual, tourists can feel the unique charm of Wuyuan's traditional culture in them. As soon as I entered the garden and traveled through the millennium, the story of the garden not only followed the tradition, and there was no partition with the context of the ancestors. It was immersed in modern life. Director, you can be the protagonist, and you can be a listener once. With the conversion of these different characters, you will be comfortable with "drama" and experience the hearty of "entering the play".

two

To be high -quality content, don't be polite "greetings"

The "greeting" without disease is like a script without a plot and laughter to a master or expert in art appreciation.

Many immersive experience projects, the appearance looks tall, in fact, "gorgeous form, empty content", just like a master talks about business. The content of the cooperation is like sitting on a needle felt.

For example, design a "** impression" performance for a tourist destination. The performance itself is just a "foreshadowing" or embellishment of people entering this tourist attraction. What is the impression?

Hangzhou Songcheng, the beautiful stage layout, the constant alternation of historical space and space, the shocking and wonderful way, the large -scale song and dance "Songcheng Thousands of Ancient Love" is known as the performance program of Hangzhou Songcheng. forget. In Songcheng, if you walk into the Grand View Garden. "Songcheng Thousands of Ancient Love" created a record of 10 per day for a day. As a well -known performing arts brand in the domestic tourism industry, the fame effect of this play can be seen that many tourists "run" to perform.

However, the success of Songcheng's performing arts is to directly bring out the tourist's heart and soul with a selling point, without too many polite "greetings." Song Cheng's acting is to successfully bring the audience into the scene of "big tourism". The people who watched the show did not have a sense of burden, and there was no complaint of "watching this scene"!

Zhang Yimou's "Impression · Lijiang" project also uses the show as the media to detonate the market. The original business model of Lijiang Tourism is very simple. It mainly relies on hotel operations and Lijiang ropeway "gold absorption". After the launch of "Impression · Lijiang", it not only became the highlight of the business, but also became the main profit growth point. "Impression · Lijiang" creates nearly 100 million yuan each year. I would like to ask: Do we travel to Lijiang, do we go to the Yulong Snow Mountain, the ancient city of Lijiang or the performing arts? After all, the performing arts are still an attachment, and not all tourism performing arts are suitable for immersive experience.

Therefore, it is judged that the tourism performing arts are just the emotional adjustment products and catalysts of people's emotions, and the excessive "greeting" will be counterproductive. Tourism can not be limited to the stage, but go down the stage, walk among tourists, and interact with tourists. Visitors can participate in the interactive link of the plot and obtain differentiated personality experiences. This kind of immersive performance forms through the environmental atmosphere and restore the real scene of the story, so that tourists are immersed, as if entering the "another time and space".

Quoting a paragraph "A project that can truly provide immersive experience needs to provide the audience with the experience of daydreaming in a specific scene, creating parallel space -time independent of the real world, in scene design, props details, interaction, storytelling, storytelling, storytelling, storytelling, storytelling, storytelling, storytelling, storytelling, storytelling The lines and other aspects are required to be the ultimate. "

For example, allowing tourists to travel on the grassland without immersive tourism once, allowing tourists to feel that they are immersive tourism on the grassland, eating barbecue, drinking, and living. It is not an immersive tourism to let tourists ride a horse. Let the tourists ride the horse to feed the grass, take a bath, and take the horse to walk and take a group photo. This is the color of "immersion". Because of this, immersive tourism will be more and more popular with tourists.

The owner of a homestay in Hubei sent a circle of friends and showed a video of the lawn of the lawn in the courtyard to "hairdressing" for the lawn. What a good creative space! But only the homestay owner pushed the machine back and forth "haircut". In, she should engage in a live broadcast and collect a group of "hairdressers" who are willing to return to nature to the society, so that a group of people will be both tourists and masters, and through their circle of friends or live broadcast platforms, to sell the fun of "hairdressers". ·····three

To be high -quality content, do not "cross" the faults

There is no such thing as a "cross" that has no rules and associations. The imagination is bold and creative.

For example, some media reporters walked into the Yiyuan Garden Scenic Area, Jiangxi, changed into a Hanfu when entering the mouth, and opened a journey of "crossing". Entering the garden, the long Guigua Bridge leads to the Zunjing Pavilion, and the red lights on both sides sway. A woman in the bridge seemed to be waiting for someone. "I am Ms. Zhu Xiaoyun, Miss Zhu's Four. I have ordered my dolls for me since I was a child, but I met a person who loved sincerely. Can this friend help this token to my father and let him take my silver sister -in -law. Give it to me, so that I would be a private hobbing. "In this way, the reporter received the task and began a journey of searching for the garden. Along the way, I came to the ancient houses such as Shanqingtang, Xiuqitang, and met Zhu Yuanwai. , Zhu Fenghuan, Zhu Langyue and other people from Zhu Jiazhuang traveled to the garden in the story.

Looking at the "crossing" process above, the costume woman on the bridge seemed to be around, "eloping" for a beautiful love, half of the protagonist of this "elopement" appeared, and the other half still hugged the pipa half -covered face, leaving stay, staying Endless suspense and conjecture. Tourists just want to suspense, and what they want is if they leave, what they want is conjecture, the love dream of strange women, the "god assisted" of tourists can be completed. At this time, tourists can't help but be "set" such as plots, and this "set" is an excellent opportunity for tourists to experience. The experience of a garden allows tourists to play the role of "crossing". Important content, such an in -depth experience, was given mysterious colors, and was hit with a legend.

Please pay attention to the "cross" process above, why can "cross" success? It is still based on high -quality content as a support. Yiyuan is a historical and cultural attraction. If you want to return to the past to experience history, you must superimposed the plot of "crossing". How to cross is the key?

So, logic produced! There are women in the garden in the garden, there are beautiful romantic love in the garden, there is a declaration of love token and love in the garden. There are ancient houses and ancient style in the garden.

The entire plot is intertwined, without any exaggerated performance. Therefore, immersive tourism needs to play "crossing", and you need to design the "cross" timeline, characters, plots, series of objects, etc., even a line of lines should pay attention to scientific design. Become the mainstream direction.

Four

To be high -quality content, don't "escape"

In order to impress the audience, some scenic spots created a depressing story scene, and the hard life made tourists "squeeze out" a few drops of tears.

Don't be "misplaced" in immersive travel! The tourists want the happiness that can be reached, but we give a bustling memory; what the tourist wants is a trip that goes away, but we give the schedules and schedules that are planned in advance. What tourists want a happy and pleasant experience, but we give the story of tears of the liver and intestine.

Similarly, the more you work hard, the farther you are wrong.

Change the scene. Through space conversion to relieve work and life pressure; baptize the mind and cultivate temperament through exchange space. The immersive tourism should grasp the psychological needs of tourists. The first element is to excite, move, move, beating, restlessness, a sense of joy and joy full of body, not full of suppression and fear.

Many people do n’t like tragedy stories, and they do n’t like the depressed scenes and atmosphere. Even watching TV series likes that kind of sweetness. Of course, life is full of various challenges, which is destined to have no separation and pain, which is also unrealistic. However, the plot design of tourism should highlight the warmth and positive energy of human nature, so that more happiness and happiness bloom on the journey. There is a lyrics in the large -scale real -scale musical "Dragon Ship" of Enshi Grand Canyon. Is the atmosphere created?

People in the epidemic are isolated at home due to "epidemic", and the needs of tourism are temporarily suppressed. After the epidemic, the market will eventually start. Tourists' demand for short -term suppression will experience retaliatory growth after the epidemic, and the tourism industry will eventually move to the right track.

Tourism projects with high -quality content with high -quality content will inevitably be sought after by the market.

As a means, the kernel is mainly based on high -quality "content", that is, the drama, performing arts, and diverse offline comprehensive experience activities that can be loaded. Through the implantation of these diversified elements, we can build an upgraded version of the perception and experience of tourism products for tourists, making consumers more realistic and more nostalgic for consumers' travel experience, which greatly enhances the longing and longing for tourist destinations.

"Immersion" is a state and a goal.From the perspective of the development trend of the tourism industry, in the future, it is not only the immersion of the scene stage drama in the scene, but the travel process of people will also face "immersed".The mountain is still the mountain, the water is still the water, and the person is still that person, but what I hear is no longer a boring format explanation, and no longer seeing the plain picture. In the "immersive" environment, touristsIt is no longer just bystanders, but the participants, the person experience, and even the decision to the plot ... It is foreseeable that with the release of many superiority of immersive tourism projects, it will be favored by more and more tourists.The "immersion" will also create more new value and living space for tourism products and tourism services.

The article comes from: Comprehensive Network Platform of the Rural Tourism Research Institute

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