Reorganize Lepai.com, see the travel technology of travel technology outbound travel market

Global Brigade News was informed that led by former Alibaba Vice President Li Shaohua, the core team has visual travel technology with rich Internet platforms and industry operation experience, and has recently completed investment reorganization of destination tourism service providers.

Zhou Zheng, the co -founder and president of Vision Travel Technology, revealed that Vision Travel Technology has become the largest shareholder of Guangzhou Lepai.com International Travel Agency, holding 70%of the shares.

According to the official introduction, Viewing Travel Technology is committed to becoming a destination -based digital super travel agency. From the perspective of development goals, the first is to change the traditional travel agency's customer acquisition method. The main customer acquisition channels include Douyin and Douyin and Douyin and Douyin and Douyin and Douyin and Douyin and Douyin and Douyin and Douyin. Traditional OTA; the second is to reconstruct the product and organization of the destination to effectively match the resources and services of consumers' free travel and destination definition, so that the transformation is more efficient and the performance is more certain.

Tourism is a business that determines the demand. At present, the supply chain of regarding travel technology is mainly upgraded by the acquisition of travel agencies. So far, 7 travel agencies have been invested or acquired.

Lepai.com is one of them. It was founded in 2012 and was a supplier of overseas free products on the OTA platform before the epidemic. It is reported that the financing valuation of Lepai.com before the epidemic was 300 million yuan.

Zhou Zheng said that after Lepai.com joined the Brigade Technology, the teams of the two sides will carry out in -depth integration. At present, the co -founders of Les.com Qin Yongqing and Liu Cailin have joined the core business team of Vision Travel Technology.

In terms of coordinated development, Zhou Zheng pointed out that after integrating the resources of Lesai.com, regarding the travel technology will deploy the Southeast Asian markets such as Hong Kong and Singapore, gradually penetrate the global market, and pave the way for the market to open up early.

01

Why is it Lepai.com

The outbound tourist destination market where Lepai.com is located in a large reshuffle after the epidemic. From the first liquidation of the first game during the Spring Festival in 2020, to the continuous "non -necessary exit", a large number of triangular bonds have destroyed the supply chain ecosystem of this market.

Generally speaking, the destination player service provider will publish the product on the major platforms or connect to traditional travel agencies through technical connection or purchasing supplier products (such as restaurants, hotels, scenic tickets, car rental, etc.). Monthly. After the epidemic, a large number of withdrawals caused the cash flow of players in all aspects of the tourism industry, and the triangle debt triggered.

At the beginning of 2021, Australia, which mainly engaged in Australian destination tourism, announced bankruptcy due to debt issues, and Renyou.com was also debt by many suppliers. After the epidemic, Laipai also chose to suspend business and "protect the shell" through extreme cost management. The founding team even once cross -border transformation.

Nowadays, the olive branches that have been extended by Vision Travel Technology are the best choices for Lesai.com. Viewing Travel Technology is a sedimentation of the outbound conference licenses owned by Lepai.com and the precipitation of an overseas destination before the epidemic.

It is reported that LE Pai.com has maintained its destinations in Hong Kong and Macao and Southeast Asia. Since 2013, it has built branches and local companies in Singapore, Thailand, Semporna and other countries or regions. Wharf, self -building, self -built club.

Before the epidemic, there were more than 10,000 SKUs of the LE Pai.com product library, of which 80%of the tickets and dining coupons products were realized in real time through electronic tickets, which has nothing to do with its 2015 self -built and developed ticket nuclear sales system.

At that time, Lepai.com discovered that the trend of booking in consumers became more and more obvious, and then developed the POS nuclear sales system to directly sign with the foreign destination merchants. Through the electronicization Confirm that the experience is greatly optimized.

In 2019, Lepai.com also developed a "bumpwood", an online inventory management and distribution system for travel agencies, OTA, and even Douyin, and Xiaohongshu. Lepai.com iterates to a very mature internal management system "Magellan" several times.

It is reported that the Magellan system has the advantages of confirming the inventory, POI granularity refinement, and optimization of income management for one -day tour products. Take the one -day tour of the island as an example. Most of the products on Ctrip showed business cars+island names+afternoon tea splitter, while Lepai.com is subdivided in inventory. The number of seats in the ship, the level of the club in the island, the type of diving utensils, and the data of the tour guide, and these segmented items will also be directly presented to consumers.

At that time, Qin Yongqing told Global Brigade that the content platform such as Douyin provided tourism product reservations was very high. Bid products such as hotels and tickets could be connected through SaaS system vendors, and non -standard products such as one -day tourism needed Institutions with supply chain sedimentation and systematic distribution capabilities are involved.

The opportunity that Lepai.com once saw was the thing that I was looking for the production of the products of travel agencies, refined the particle size of the supply of travel agencies, refined the particle size of the supply, realized the free combination of the product, and finally realized real -time performance.

Zhou Zheng said that in -depth integration of Ledai.com is the above -mentioned system connection capabilities, wine+scenic packages packaging and product design capabilities, business capabilities for supply chain expansion, and team's entrepreneurial innovation capabilities.

02

Why do you need to deploy these markets in advance

After in -depth integration of the Ledai.com, the science and technology plan of the travel will deploy the markets such as Hong Kong and Singapore in advance.

It is reported that the POS nuclear sales system developed by Lepai.com has connected more than 1,000 Hong Kong food and fun suppliers, including Hong Kong Disney, Ocean Park, Angping 360, MTR Group, Hong Kong Skyrim 100 Observation Deck, BIG Tourism Bus , Meixin Group, spicy crab food at the bottom of the bridge. Before the epidemic, Hong Kong has always been one of the main destinations for outbound tourism, and it is also an important transit station for mainland China to connect the global tourism market.

According to the data of Hong Kong Travel Network, the total number of visitors to Hong Kong in the Mainland in 2019 reached 43.77 million, accounting for 78%of the total number of visitors to Hong Kong; affected by the epidemic, the data fell to freezing in the past two years, but in July Passengers reached 40083, which rose 535.8%year -on -year; from 2022 to the end of July, a total of more than 100,000 passengers visited Hong Kong, an increase of 233.8%year -on -year.

Picture source: Hong Kong Travel Network

At present, the venue in the Mainland and Hong Kong is still "walking slowly". A recent breakthrough occurred on September 1st. Hong Kong proposed a "reverse isolation" plan to Guangdong, that is, the proposed personnel to go to the Mainland will first go to Hong Kong in Hong Kong. Ground isolation, and then send it to Shenzhen to enter the country in a closed loop. Guangdong and Shenzhen expressed their support for this proposal and agreed to set up special classes for details.

Before the tourism industry in the two places really restored to the "freedom" before the epidemic, regarded the travel technology plan to use content marketing to cut into the destination of Hong Kong.

It is reported that the Viewing Science and Technology Plan combined with the main scenic spots and hotels of Hong Kong to help the latter produce video content on Douyin. At present, the content production line of Vision Travel Technology can already achieve standardized shooting and intelligent mixing to help merchants without content production capacity. Make content with lower cost. At the same time, Viewing Travel Technology is also jointly exploring video content marketing solutions based on the Hong Kong Travel Development Agency to wake up users' longing for the destination of Hong Kong.

After using the content to lock the user's mind in advance, the visual travel technology will in -depth integration of the resources owned by Lepai.com in Hong Kong with the POI, and realize what you see.

If the destination of Hong Kong can succeed, the future vision of travel technology will be replicated to other parts of the world with the case. Zhou Zheng pointed out that the retail and tourism industry in Southeast Asia is also recovering. At present, regarding Travel Technology is also observing the dynamics of Singapore and other markets, and plans to pave the way in advance.

03

Which step is the visual travel technology

There is no doubt whether the effort of video technology in overseas destinations can lock the income in advance depends on its own ability, and it depends on the development of the global epidemic.

As the entrepreneurial project of the super -match team, every step of seeing travel technology has attracted much attention, especially what the digital super travel agency based on destinations is in the end, it is really imaginative.

At present, in the integration of destination resources, in addition to Lepai.com, it has also invested in travel agencies in Chengdu Golden Panda, Ganzi Black Yak, Yunnan Holiday, Hong Kong Lepai Kingdom, and Beijing, Guangzhou and other places. With the expansion of the scope of science and technology business of vision travel, the investment scope will not be ruled out in the future.

According to Zhou Zheng, travel agencies currently investing in science and technology of travel are still providing related services on OTA, while the focus of customer acquisition is in Douyin.

It is reported that the visual travel technology and Douyin will make a series of cooperation under travel projects based on the current development of Douyin in the local living business. On the basis of continuously enriching the Douyin platform products and content, the DSP system developed by the tourism technology will also link with the Douyin ecosystem in the future.

Earlier, Global Brigade News has introduced that the goal of seeing travel technology is that when the user brushes the video content of the destination or scenic spot, it can not only book the packaged wine+scenes such as the brigade technology directly under POI, but also Autonomous combinations of hotels, tickets, car rental and other products under the POI of the destination to form a personalized itinerary for one -click booking, and the supply determined by the back end can provide real -time performance guarantees.

Earlier, Viewing Travel Technology obtained an angel round investment of 100 million yuan such as Gao Rong and Guifeng Capital. As an early project, regarding the ability of travel technology has not yet showed the industry's ability to make money. The vision is beautiful, but when it can be achieved, only the answers to the visual travel technology.

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